South Africa Agritourism Market Size & Outlook, 2024-2030

The agritourism market in South Africa is expected to reach a projected revenue of US$ 295.5 million by 2030. A compound annual growth rate of 8.6% is expected of South Africa agritourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$180.6
Forecast, 2030 (US$M)
$295.5
CAGR, 2025 - 2030
8.6%
Report Coverage
South Africa

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South Africa agritourism market, 2018-2030 (US$M)

South Africa agritourism market, 2018-2030 (US$M)

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South Africa agritourism market highlights

  • The South Africa agritourism market generated a revenue of USD 180.6 million in 2024 and is expected to reach USD 295.5 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 8.6% from 2025 to 2030.
  • In terms of segment, outdoor recreation was the largest revenue generating activity in 2024.
  • Educational Tourism is the most lucrative activity segment registering the fastest growth during the forecast period.


Agritourism market data book summary

Market revenue in 2024USD 180.6 million
Market revenue in 2030USD 295.5 million
Growth rate8.6% (CAGR from 2025 to 2030)
Largest segmentOutdoor recreation
Fastest growing segmentEducational Tourism
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOn-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations
Key market players worldwideExpedia Group Inc, BlackBerry Ltd, Star Destinations, GTI Travel


Other key industry trends

  • In terms of revenue, South Africa accounted for 2.2% of the global agritourism market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa agritourism market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 295.5 million by 2030.

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South Africa agritourism market size, by activity, 2018-2030 (US$M)

South Africa Agritourism Market Outlook Share, 2024 & 2030 (US$M)

South Africa agritourism market size, by activity, 2018-2030 (US$M)

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