Global Anime Merchandising Market Size & Outlook

The global anime merchandising market size was estimated at USD 10,859.4 million in 2024 and is projected to reach USD 18,676.0 million by 2030, growing at a CAGR of 9.4% from 2025 to 2030.
Revenue, 2024 (US$M)
$10,859.4
Forecast, 2030 (US$M)
$18,676.0
CAGR, 2025 - 2030
9.4%
Report Coverage
Worldwide

Global anime merchandising market highlights

  • The global anime merchandising market generated a revenue of USD 10,859.4 million in 2024 and is expected to reach USD 18,676.0 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 9.4% by 2030.
  • In terms of segment, figurine accounted for a revenue of USD 4,476.7 million in 2024.
  • Books is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2024.
  • Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 10,859.4 million
Market revenue in 2030USD 18,676.0 million
Growth rate9.4% (CAGR from 2025 to 2030)
Largest segmentFigurine
Fastest growing segmentBooks
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFigurine, Clothing, Books, Board Games and Toys, Posters

Other key industry trends

  • In terms of revenue, the North America accounted for 8.9% of the global anime merchandising market in 2024.
  • By country, the Japan is projected to lead the global market in terms of revenue in 2030.
  • By country, Mexico is the fastest growing regional market and is projected to reach USD 225.4 million by 2030.

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Anime Merchandising Market Companies

Name Profile # Employees HQ Website
Stronger View profile 1-10 Luxembourg, Luxembourg, Belgium, Europe https://stronger.lu
Bioworld View profile 251-500 Irving, Texas, United States, North America http://bioworldcorp.com/
Alter View profile 11-50 New York, New York, United States, North America http://alter.xyz/
Max Factory View profile 101-250 Milan, Lombardia, Italy, Europe https://maxfactory.eu/
Atomic Weapons Establishment View profile 5001-10000 Reading, Reading, United Kingdom, Europe http://www.awe.co.uk/
TMS Entertainment View profile - Nakanoku, Okinawa, Japan, Asia http://www.tms-e.co.jp
Good Smile Company View profile 101-250 Tokyo, Tokyo, Japan, Asia http://www.goodsmile.info/
Studio Ghibli View profile 101-250 Tokyo, Tokyo, Japan, Asia http://www.ghibli.jp
iMedicom View profile 11-50 Gunpo, Kyonggi-do, South Korea, Asia https://imedicom.co.kr
AMC Networks Inc Class A View profile 1900 11 Penn Plaza, New York, NY, United States, 10001 https://www.amcnetworks.com
BANDAI NAMCO Holdings Inc View profile 20054 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 http://www.bandainamco.co.jp
Sony Group Corp View profile 113000 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 https://www.sony.com

Global anime merchandising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.


Figurine was the largest segment with a revenue share of 41.22% in 2024. Horizon Databook has segmented the Global anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Anime Merchandising Product Outlook (Revenue, USD Million, 2018-2030)
    • Figurine
    • Clothing
    • Books
    • Board Games and Toys
    • Posters
    • Others
  • Global Anime Merchandising Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline

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  • Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global anime merchandising market , including forecasts for subscribers. This global databook contains high-level insights into Global anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global anime merchandising market size, by regions, 2018-2030 (US$M)

Top 10 countries: Anime merchandising market size, 2024 (US$M)

Global anime merchandising market share, by product, 2024 & 2030 (%, US$M)

Anime merchandising market: Opportunity assessment by country

Global anime merchandising market, by region, 2024 (US$M)

Global anime merchandising market size, by regions, 2018-2030 (US$M)

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