Asia Pacific Billboard And Outdoor Advertising Market Size & Outlook

The billboard and outdoor advertising market in Asia Pacific is expected to reach a projected revenue of US$ 23,420.7 million by 2030. A compound annual growth rate of 5.5% is expected of Asia Pacific billboard and outdoor advertising market from 2025 to 2030.
Revenue, 2024 (US$M)
$17,058.5
Forecast, 2030 (US$M)
$23,420.7
CAGR, 2025 - 2030
5.5%
Report Coverage
Asia Pacific

Asia Pacific billboard and outdoor advertising market, 2018-2030 (US$M)

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Asia Pacific billboard and outdoor advertising market, 2018-2030 (US$M)

Asia Pacific billboard and outdoor advertising market highlights

  • The Asia Pacific billboard and outdoor advertising market generated a revenue of USD 17,058.5 million in 2024.
  • The market is expected to grow at a CAGR of 5.5% from 2025 to 2030.
  • In terms of segment, transit advertising was the largest revenue generating type in 2024.
  • Transit Advertising is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Asia Pacific data book summary

Market revenue in 2024USD 17,058.5 million
Market revenue in 2030USD 23,420.7 million
Growth rate5.5% (CAGR from 2025 to 2030)
Largest segmentTransit advertising
Fastest growing segmentTransit Advertising
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationStatic Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising
Key market players worldwideJCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Lamar Advertising Co Class A, Stroeer SE & Co KGaA, Focus Media, Adams Outdoor Advertising, Capitol Outdoor, Intersection

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 34.1% of the global billboard and outdoor advertising market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 25,753.0 million by 2030.

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Billboard And Outdoor Advertising Market Companies

Name Profile # Employees HQ Website

Asia Pacific billboard and outdoor advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to billboard and outdoor advertising market will help companies and investors design strategic landscapes.


Transit advertising was the largest segment with a revenue share of 22.74% in 2024. Horizon Databook has segmented the Asia Pacific billboard and outdoor advertising market based on static billboards, digital billboards, transit advertising, street furniture advertising, placed-based advertising covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Asia Pacific billboard and outdoor advertising market databook

  • Our clientele includes a mix of billboard and outdoor advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific billboard and outdoor advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific billboard and outdoor advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific billboard and outdoor advertising market size, by country, 2018-2030 (US$M)

Asia Pacific Billboard And Outdoor Advertising Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific billboard and outdoor advertising market size, by country, 2018-2030 (US$M)

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