France Billboard And Outdoor Advertising Market Size & Outlook
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France billboard and outdoor advertising market highlights
- The France billboard and outdoor advertising market generated a revenue of USD 1,953.3 million in 2024 and is expected to reach USD 3,353.2 million by 2030.
- The France market is expected to grow at a CAGR of 9.5% from 2025 to 2030.
- In terms of segment, transit advertising was the largest revenue generating type in 2024.
- Transit Advertising is the most lucrative type segment registering the fastest growth during the forecast period.
Billboard and outdoor advertising market data book summary
| Market revenue in 2024 | USD 1,953.3 million |
| Market revenue in 2030 | USD 3,353.2 million |
| Growth rate | 9.5% (CAGR from 2025 to 2030) |
| Largest segment | Transit advertising |
| Fastest growing segment | Transit Advertising |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Static Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Lamar Advertising Co Class A, Stroeer SE & Co KGaA, Focus Media, Adams Outdoor Advertising, Capitol Outdoor, Intersection |
Other key industry trends
- In terms of revenue, France accounted for 3.9% of the global billboard and outdoor advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK billboard and outdoor advertising market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 3,785.1 million by 2030.
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Billboard And Outdoor Advertising Market Scope
Billboard And Outdoor Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Intersection | View profile | 501-1000 | New York, New York, United States, North America | https://www.intersection.com |
| Capitol Outdoor | View profile | 11-50 | Washington, District of Columbia, United States, North America | https://www.capitoloutdoor.com |
| Adams Outdoor Advertising | View profile | 501-1000 | Lansing, Michigan, United States, North America | http://www.adamsoutdoor.com |
| Focus Media | View profile | 5001-10000 | Shanghai, Shanghai, China, Asia | http://www.focusmedia.cn/ |
| Stroeer SE & Co KGaA | View profile | 11504 | Stroer-Allee 1, Cologne, NW, Germany, 50999 | https://www.stroeer.com |
| Lamar Advertising Co Class A | View profile | 3550 | 5321 Corporate Boulevard, Baton Rouge, LA, United States, 70808 | https://www.lamar.com |
| Outfront Media Inc | View profile | 2375 | 90 Park Avenue, 9th Floor, New York, NY, United States, 10016 | https://www.outfrontmedia.com |
| Clear Channel Outdoor Holdings Inc Ordinary Shares | View profile | 3900 | 4830 North Loop 1604 West, Suite 111, San Antonio, TX, United States, 78249 | https://www.clearchanneloutdoor.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
France billboard and outdoor advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to billboard and outdoor advertising market will help companies and investors design strategic landscapes.
Transit advertising was the largest segment with a revenue share of 23.62% in 2024. Horizon Databook has segmented the France billboard and outdoor advertising market based on static billboards, digital billboards, transit advertising, street furniture advertising, placed-based advertising covering the revenue growth of each sub-segment from 2018 to 2030.
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Our clientele includes a mix of billboard and outdoor advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the France billboard and outdoor advertising market , including forecasts for subscribers. This country databook contains high-level insights into France billboard and outdoor advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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France billboard and outdoor advertising market size, by application, 2018-2030 (US$M)
France Billboard And Outdoor Advertising Market Outlook Share, 2024 & 2030 (US$M)
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