Japan Buy Now Pay Later Market Size & Outlook, 2024-2033

The buy now pay later market in Japan is expected to reach a projected revenue of US$ 4,607.4 million by 2033. A compound annual growth rate of 29% is expected of Japan buy now pay later market from 2025 to 2033.
Revenue, 2024 (US$M)
$472.8
Forecast, 2033 (US$M)
$4,607.4
CAGR, 2025 - 2033
29%
Report Coverage
Japan

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Japan buy now pay later market, 2021-2033 (US$M)

Japan buy now pay later market, 2021-2033 (US$M)

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Japan buy now pay later market highlights

  • The Japan buy now pay later market generated a revenue of USD 472.8 million in 2024 and is expected to reach USD 4,607.4 million by 2033.
  • The Japan market is expected to grow at a CAGR of 29% from 2025 to 2033.
  • In terms of segment, online was the largest revenue generating channel in 2024.
  • Online is the most lucrative channel segment registering the fastest growth during the forecast period.


Buy now pay later market data book summary

Market revenue in 2024USD 472.8 million
Market revenue in 2033USD 4,607.4 million
Growth rate29% (CAGR from 2025 to 2033)
Largest segmentOnline
Fastest growing segmentOnline
Historical data2021 - 2023
Base year2024
Forecast period2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationOnline, POS
Key market players worldwideAffirm Holdings Inc Ordinary Shares - Class A, Splitit Payments Ltd, Sezzle Inc, Zip Co Ltd, PayPal Holdings Inc, Block Inc Class A, HSBC Holdings PLC ADR


Other key industry trends

  • In terms of revenue, Japan accounted for 5.0% of the global buy now pay later market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
  • In Asia Pacific, Australia buy now pay later market is projected to lead the regional market in terms of revenue in 2033.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,097.7 million by 2033.

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Buy Now Pay Later Market Companies

Name Profile # Employees HQ Website
Openpay View profile 101-250 Querétaro, Queretaro de Arteaga, Mexico, North America http://www.openpay.mx/
Afterpay View profile 501-1000 Melbourne, Victoria, Australia, Oceania https://www.afterpay.com
Perpay View profile 51-100 Philadelphia, Pennsylvania, United States, North America http://www.perpay.com
Klarna View profile 5001-10000 Stockholm, Stockholms Lan, Sweden, Europe http://www.klarna.com
HSBC Holdings PLC ADR View profile 221000 8 Canada Square, London, United Kingdom, E14 5HQ https://www.hsbc.com
Zip Co Ltd View profile 1498 126 Phillip Street, Level 5, Sydney, NSW, Australia, 2000 https://www.zipmoneylimited.com.au
Sezzle Inc View profile 278 700 Nicollet Mall, Suite 640, Minneapolis, MN, United States, 55402 https://www.sezzle.com
Splitit Payments Ltd View profile 80 32 HaArba'a Street, Tel Aviv, Israel, 6473970 https://www.splitit.com
Affirm Holdings Inc Ordinary Shares - Class A View profile 2171 650 California Street, San Francisco, CA, United States, 94108 https://www.affirm.com
Block Inc Class A View profile 12985 1955 Broadway, Suite 600, Oakland, CA, United States, 94612 https://www.block.xyz
PayPal Holdings Inc View profile 27200 2211 North First Street, San Jose, CA, United States, 95131 https://www.paypal.com

Japan buy now pay later market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to buy now pay later market will help companies and investors design strategic landscapes.


Online was the largest segment with a revenue share of 85.32% in 2024. Horizon Databook has segmented the Japan buy now pay later market based on online, pos covering the revenue growth of each sub-segment from 2021 to 2033.


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Horizon Databook provides a detailed overview of country-level data and insights on the Japan buy now pay later market , including forecasts for subscribers. This country databook contains high-level insights into Japan buy now pay later market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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Japan buy now pay later market size, by channel, 2021-2033 (US$M)

Japan Buy Now Pay Later Market Outlook Share, 2024 & 2033 (US$M)

Japan buy now pay later market size, by channel, 2021-2033 (US$M)

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