U.S. Buy Now Pay Later Market Size & Outlook, 2024-2033

The buy now pay later market in the United States is expected to reach a projected revenue of US$ 18,304.2 million by 2033. A compound annual growth rate of 25.2% is expected of the United States buy now pay later market from 2025 to 2033.
Revenue, 2024 (US$M)
$2,467.8
Forecast, 2033 (US$M)
$18,304.2
CAGR, 2025 - 2033
25.2%
Report Coverage
U.S.

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U.S. buy now pay later market, 2021-2033 (US$M)

U.S. buy now pay later market, 2021-2033 (US$M)

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U.S. buy now pay later market highlights

  • The U.S. buy now pay later market generated a revenue of USD 2,467.8 million in 2024 and is expected to reach USD 18,304.2 million by 2033.
  • The U.S. market is expected to grow at a CAGR of 25.2% from 2025 to 2033.
  • In terms of segment, online was the largest revenue generating channel in 2024.
  • Online is the most lucrative channel segment registering the fastest growth during the forecast period.


Buy now pay later market data book summary

Market revenue in 2024USD 2,467.8 million
Market revenue in 2033USD 18,304.2 million
Growth rate25.2% (CAGR from 2025 to 2033)
Largest segmentOnline
Fastest growing segmentOnline
Historical data2021 - 2023
Base year2024
Forecast period2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationOnline, POS
Key market players worldwideAffirm Holdings Inc Ordinary Shares - Class A, Splitit Payments Ltd, Sezzle Inc, Zip Co Ltd, PayPal Holdings Inc, Block Inc Class A, HSBC Holdings PLC ADR


Other key industry trends

  • In terms of revenue, U.S. accounted for 26.0% of the global buy now pay later market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
  • In North America, U.S. buy now pay later market is projected to lead the regional market in terms of revenue in 2033.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 2,476.9 million by 2033.

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Buy Now Pay Later Market Companies

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U.S. buy now pay later market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to buy now pay later market will help companies and investors design strategic landscapes.


Online was the largest segment with a revenue share of 83.11% in 2024. Horizon Databook has segmented the U.S. buy now pay later market based on online, pos covering the revenue growth of each sub-segment from 2021 to 2033.


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  • Our clientele includes a mix of buy now pay later market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. buy now pay later market , including forecasts for subscribers. This country databook contains high-level insights into U.S. buy now pay later market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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U.S. buy now pay later market size, by channel, 2021-2033 (US$M)

U.S. Buy Now Pay Later Market Outlook Share, 2024 & 2033 (US$M)

U.S. buy now pay later market size, by channel, 2021-2033 (US$M)

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