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U.K. Cake Market Size & Outlook, 2022-2030

The cake market in the UK is expected to reach a projected revenue of US$ 3,091.1 million by 2030. A compound annual growth rate of 1.9% is expected of the UK cake market from 2023 to 2030.
Revenue, 2022 (US$M)
$2,667.1
Forecast, 2030 (US$M)
$3,091.1
CAGR, 2023 - 2030
1.9%
Report Coverage
UK

U.K. Cake Market, 2018-2030 (US$M)

U.K. Cake Market, 2018-2030 (US$M)

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UK cake market highlights

  • The UK cake market generated a revenue of USD 2,667.1 million in 2022 and is expected to reach USD 3,091.1 million by 2030.
  • The UK market is expected to grow at a CAGR of 1.9% from 2023 to 2030.
  • In terms of segment, dessert cakes was the largest revenue generating product in 2022.
  • Cupcakes is the most lucrative product segment registering the fastest growth during the forecast period.


Cake market data book summary

Market revenue in 2022USD 2,667.1 million
Market revenue in 2030USD 3,091.1 million
Growth rate1.9% (CAGR from 2022 to 2030)
Largest segmentDessert cakes
Fastest growing segmentCupcakes
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCupcakes, Sponge Cakes, Dessert Cakes
Key market players worldwideCampbell Soup Company, Grupo Bimbo SAB de CV ADR, Britannia Bulk Holdings Inc, JM Smucker Co, McKee Foods Corporation, Balconi, Monginis, Bake'n Joy Foods


Other key industry trends

  • In terms of revenue, UK accounted for 4.2% of the global cake market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany cake market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 4,373.8 million by 2030.

Cakes hold a traditionally longstanding popularity in the U.K. Cakes are deeply ingrained in British culture and are commonly enjoyed in various settings, including celebrations, afternoon tea, and everyday indulgence. Different flavors like cheesecake, chocolate cake, and Victoria Sponge cakes are popular in the country.

In November 2020, a national survey conducted by the food delivery app Foodhub identified cheesecake (42%) as the most favored cake in the nation, closely followed by chocolate cake (41%) and Victoria Sponge (32%).

The findings from the National Cake Day survey also indicated that Britons indulge in cake consumption two to three times per week. In April 2021, Cake Box announced the opening of 52 new shops as the retailer saw an increase in sales in the past year despite the challenges posed by the pandemic.


The egg-free cream cake retailer reported that it expected a remarkable revenue growth of approximately 16% for the fiscal year ending in March 2020. This positive outcome is attributed to the success of newly established stores, indicating a sustained demand for Cake Box products.

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Cake Market Companies

NameProfile# EmployeesHQWebsite
Britannia Bulk Holdings IncView profile 366Dexter House, 2 Royal Mint Court, London, United Kingdom, EC3N 4QN-
Campbell Soup CompanyView profile 10001+Camden, New Jersey, United States, North Americawww.campbellsoupcompany.com/
Grupo Bimbo SAB de CV ADRView profile 148,868Prolongacion Paseo, De la Reforma No 1000, Col. Pena Blanca Santa Fe, Mexico, MEX, Mexico, 01210www.grupobimbo.com
JM Smucker CoView profile 5,800One Strawberry Lane, Orrville, OH, United States, 44667-0280www.jmsmucker.com
McKee Foods CorporationView profile 5001-10000Collegedale, Tennessee, United States, North Americawww.mckeefoods.com/
BalconiView profile 51-100Nerviano, Lombardia, Italy, Europewww.balconidolciaria.com/#
MonginisView profile 1001-5000Mumbai, Maharashtra, India, Asiawww.monginis.net
Bake'n Joy FoodsView profile 51-100North Andover, Massachusetts, United States, North Americabakenjoy.com

U.K. Cake Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Cake Market Outlook will help companies and investors design strategic landscapes.


Dessert Cakes was the largest segment with a revenue share of 46.67% in 2022.

Horizon Databook has segmented the U.K. cake market based on cupcakes, sponge cakes, dessert cakes covering the revenue growth of each sub-segment from 2018 to 2030.




Cakes hold a traditionally longstanding popularity in the U.K. Cakes are deeply ingrained in British culture and are commonly enjoyed in various settings, including celebrations, afternoon tea, and everyday indulgence. Different flavors like cheesecake, chocolate cake, and Victoria Sponge cakes are popular in the country.

In November 2020, a national survey conducted by the food delivery app Foodhub identified cheesecake (42%) as the most favored cake in the nation, closely followed by chocolate cake (41%) and Victoria Sponge (32%).

The findings from the National Cake Day survey also indicated that Britons indulge in cake consumption two to three times per week. In April 2021, Cake Box announced the opening of 52 new shops as the retailer saw an increase in sales in the past year despite the challenges posed by the pandemic.


The egg-free cream cake retailer reported that it expected a remarkable revenue growth of approximately 16% for the fiscal year ending in March 2020. This positive outcome is attributed to the success of newly established stores, indicating a sustained demand for Cake Box products.

  • U.K. Cake Market Product Outlook (Revenue, USD Million , 2018-2030)
    • Cupcakes
    • Sponge Cakes
    • Dessert Cakes
    • Others
  • U.K. Cake Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • Foodservice
    • Retail

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Horizon Databook provides a detailed overview of country-level data and insights on the U.K. Cake Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.K. Cake Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

U.K. Cake Market, 2018-2030 (US$M)

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UK cake market statistics, by product, 2018-2030 (US$M)

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UK cake market statistics, by product, 2018-2030 (USD Million)

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