Japan Candle Market Size & Outlook, 2024-2030

The candle market in Japan is expected to reach a projected revenue of US$ 675.2 million by 2030. A compound annual growth rate of 8.7% is expected of Japan candle market from 2025 to 2030.
Revenue, 2024 (US$M)
$415.3
Forecast, 2030 (US$M)
$675.2
CAGR, 2025 - 2030
8.7%
Report Coverage
Japan

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Japan candle market, 2018-2030 (US$M)

Japan candle market, 2018-2030 (US$M)

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Japan candle market highlights

  • The Japan candle market generated a revenue of USD 415.3 million in 2024 and is expected to reach USD 675.2 million by 2030.
  • The Japan market is expected to grow at a CAGR of 8.7% from 2025 to 2030.
  • In terms of segment, votive was the largest revenue generating product in 2024.
  • Tapers is the most lucrative product segment registering the fastest growth during the forecast period.

Candle market data book summary

Market revenue in 2024USD 415.3 million
Market revenue in 2030USD 675.2 million
Growth rate8.7% (CAGR from 2025 to 2030)
Largest segmentVotive
Fastest growing segmentTapers
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVotive, Container Candles, Pillars, Tapers
Key market players worldwideBath & Body Works Inc, The Estee Lauder Companies Inc Class A, Better Homes & Gardens Real Estate Elliott Coastal Living, Bridgewater Candle Company, Colonial Candle, Circle E Candles, Diptyque, Jo Malone London, MALIN+GOETZ, NEST New York, Yankee Candle Company, Contract Candles & Diffusers, Ellis Brooklyn, Trudon

Other key industry trends

  • In terms of revenue, Japan accounted for 3.0% of the global candle market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China candle market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,366.7 million by 2030.

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Candle Market Companies

Name Profile # Employees HQ Website
Trudon View profile 11-50 Paris, Ile-de-France, France, Europe https://trudon.com
Ellis Brooklyn View profile 10001+ New Canaan, Connecticut, United States, North America https://www.ellisbrooklyn.com/
Contract Candles & Diffusers View profile 101-250 Surrey, British Columbia, Canada, North America https://www.contractcandlesanddiffusers.com/
Yankee Candle Company View profile 5001-10000 Rogers, Arkansas, United States, North America http://yankeecandle.com
NEST New York View profile 101-250 New York, New York, United States, North America http://www.nestfragrances.com
MALIN+GOETZ View profile 51-100 New York, New York, United States, North America http://malinandgoetz.com
Jo Malone London View profile 10001+ London, England, United Kingdom, Europe http://www.jomalone.com/
Diptyque View profile 251-500 Paris, Ile-de-France, France, Europe https://www.diptyqueparis.com/
Circle E Candles View profile 11-50 Fredericksburg, Texas, United States, North America https://www.circleecandles.com
Colonial Candle View profile 51-100 Elkin, North Carolina, United States, North America https://colonialcandle.com
Bridgewater Candle Company View profile - Spartanburg, South Carolina, United States, North America https://bridgewatercandles.com
Better Homes & Gardens Real Estate Elliott Coastal Living View profile 51-100 North Myrtle Beach, South Carolina, United States, North America https://elliottcoastalliving.com/
Bath & Body Works Inc View profile 57157 Three Limited Parkway, Columbus, OH, United States, 43230 https://www.bbwinc.com
The Estee Lauder Companies Inc Class A View profile 62000 767 Fifth Avenue, New York, NY, United States, 10153 https://www.elcompanies.com

Japan candle market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to candle market will help companies and investors design strategic landscapes.


Votive was the largest segment with a revenue share of 29.69% in 2024. Horizon Databook has segmented the Japan candle market based on votive, container candles, pillars, tapers covering the revenue growth of each sub-segment from 2018 to 2030.


The popularity of Japanese candles, or warousoku, is due to their material, techniques, application, and cultural significance. Japanese candle making is a complex process which uses organic wax. Compared to western candles that use paraffin, Japanese candles use sumac wax with a wick made from traditional ‘washi’ paper, producing less soot and wax drip. 

Japanese candles are commonly used in Buddhist temples and household Buddhist altars. The increased disposable income has allowed the Japanese population to spend more on home décor items, including scented candles. 

According to Forbes, the annual household income per capita in Japan reached USD 20,782.025 in December 2020, up from USD 19,511.958 in December 2019. The votive-based candle segment accounted for a significant market share in 2022 and dominated over the forecast period. Container-based scented candles are widely used in luxury hotels and restaurants to provide an intimate and relaxing ambiance. 

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Target buyers of Japan candle market databook

  • Our clientele includes a mix of candle market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan candle market , including forecasts for subscribers. This country databook contains high-level insights into Japan candle market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan candle market size, by product, 2018-2030 (US$M)

Japan Candle Market Outlook Share, 2024 & 2030 (US$M)

Japan candle market size, by product, 2018-2030 (US$M)

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