GVR Report cover Candle Market Size, Share & Trends Report

Candle Market Size, Share & Trends Analysis Report By Product (Votive, Container, Pillars, Tapers), By Wax Type (Paraffin, Soy Wax, Beeswax, Palm Wax), By Distribution Channel, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-351-5
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global candle market size was valued at USD 3.45 billion in 2018. High consumption of candles as an aesthetic-appealing product among female millennials for household application is anticipated to drive the growth. Beauty retailers, independent brands, and fashion houses have been coming up with innovative products to constantly capture new customer base and to retain the older ones. Over the past few years, the commercial utility of candles has been witnessing a rise, with the majority of spa and massage centers using scented candles for a soothing effect. Similarly, restaurants and fine dines are increasingly using the product to create a beautiful and aromatic ambiance for the customers.

Demand for organic candles made of natural wax is on the rise over the past few years. The demand is positively influenced by the preference for candles that do not result in carbon blackening. Along with this, rising awareness among millennials regarding the effects of burning candles on the environment is encouraging them to strive toward reducing the carbon footprint. Synthetic candles made up of contaminated oil, lead wicks, and synthetic fragrance cause indoor air polluting which consequentially leads to respiratory and other health issues. The U.S. Environmental Protection Agency (EPA) found that the excessive use of Volatile Organic Compounds (VOCs) in candles can cause headaches, skin irritation, fatigue, nausea, runny nose, dizziness, irritated mood, and even cancer and organ damage.

U.S. candles Market

Lighting candles have a great significance in celebrations, religious ceremonies, get-togethers, and festivals. It not only creates great ambiance outside but also provides a soothing effect on the mind.

Increasing use of candles can be seen in commercial places. Spa and massage centers have rapidly increased the use of these products. Candle massage is a popular therapy, which is gaining traction. These products relieve back pain, osteoarthritis, headache, and anxiety.

Product Insights

The votive segment held a candle market share of more than 25% in terms of revenue in 2018, owing to the slow-burning capacity of these products. These products are available in various colors including pink, red, yellow, blue, purple, black, and white. Additionally, Votive forms are around 5 cm tall and have a width of around 4 cm, and thus, they can burn for a long time span. They are placed on a glass holder while lighting, which boosts the aesthetic appeal along with the fragrance.

Pillar forms is expected to witness the fastest CAGR of 9.0% from 2019 to 2025. This growth is attributed to their growing use in get-together and parties. The ample burn time ensures low replacement cost. These products are often used as a centerpiece for interior decorations. They do not require holders and are smokeless. On average, an inch of the candle can burn for an hour.

Wax Insights

Paraffin held a market share of more than 30% in 2018, attributed to its low cost and its ability to the ability of this type of wax to mold in various shapes. This petroleum by-product is exceptionally suitable for making floating candles as the wax is completely water-resistant. Furthermore, the colorless and semi-translucent nature of these products allows the inclusion of colors which boosts its decorative appeal.

Soy wax segment is expected to expand at a CAGR of 8.5% from 2019 to 2025. This wax is created from soybean, a natural resource, which has lower carbon footprints. Soy has a high melting point and thus, burns slowly. The slow-burning process makes these products better at holding colors as well as fragrance.

Distribution Channel Insights

Offline accounted for the largest market share in 2018 as the people in developing countries including China, India, and Bangladesh hugely purchase the products from local convenience and departmental stores. People enjoy shopping through brick and mortar stores for decorative items during festive seasons. The offline channels also provide the choice of physical verification to buyers as they can test the fragrance before purchasing the scented products.

Global candles Market

Online sales are expected to witness the fastest growth over the forecast period as a result of the increasing number of millennials using smartphones and tablets. These platforms provide access to various products irrespective of any regional and country barriers. Furthermore, big brands such as Yankee and Louis Vuitton prioritize the initial sales of products through online channels.

Regional Insights

North America was the largest market, accounting for more than 30% of the global revenue share in 2018. The region is expected to continue leading in the near future attributed to increasing product demand during the festive seasons such as Easter and Christmas. High demand for the product for the purpose of family gatherings, fine dining, and beauty and spa is anticipated to positively influencing the growth. The presence of popular candle manufacturing companies and frequent product launches in the U.S. are driving the market. Another trend, driving the market in the U.S. is gifting candles during festivals and special occasions.

Asia Pacific is expected to expand at the fastest CAGR of 9.2% from 2019 to 2025. This growth is attributed to the rising adoption of luxury lifestyle and demand for aesthetic candles from middle-class income groups; especially in emerging economies including China, India, and Bangladesh. Furthermore, increasing penetration of dine-out places in these countries as a result of rising working-class adults is expected to drive the regional market.

Candle Market Share Insights

Some of the key players include Bath & Body Works, Better Homes and Garden, Bridgewater Candles, Colonial Candle, Circle E Candles, Diptyque, Jo Malone, Malin + Goetz, NEST, Slatkin & Co, Thymes, Village Candles, White Barn Candles, and Yankee Candles. The presence of various international, as well as local players, has made the market highly fragmented. The barrier to entry is very low. The majority of associations for orphans and mentally and physically challenged people to employ them in candle manufacturing. China is one of the key manufacturing destinations, which is popular for the production of various color customized handcrafted candles.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global candle market report on the basis of product, wax type, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Votive

    • Container Candle

    • Pillars

    • Tapers

    • Others

  • Wax Outlook (Revenue, USD Million, 2015 - 2025)

    • Paraffin

    • Soy Wax

    • Beeswax

    • Palm Wax

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • India

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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