North America Diving Tourism Market Size & Outlook
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North America diving tourism market highlights
- The North America diving tourism market generated a revenue of USD 1,037.2 million in 2023.
- The market is expected to grow at a CAGR of 10.5% from 2024 to 2030.
- In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
- Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 1,037.2 million |
| Market revenue in 2030 | USD 2,080.4 million |
| Growth rate | 10.5% (CAGR from 2023 to 2030) |
| Largest segment | Scuba diving |
| Fastest growing segment | Scuba Diving |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Scuba Diving, Free Diving |
| Key market players worldwide | The Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors |
Other key industry trends
- In terms of revenue, North America region accounted for 22.8% of the global diving tourism market in 2023.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,546.3 million by 2030.
Scuba diving was the largest segment with a revenue share of 77.65% in 2023. Horizon Databook has segmented the North America diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.
According to the World Travel & Tourism Council Report 2022, the North American travel & tourism sector increased by 22.3%. This can be attributed to the increasing number of travelers, especially millennials, who have been exploring new places in search of unique experiences.
Furthermore, according to the 2019 Cities Report by the World Travel & Tourism Council, North America contributes 25% of the world’s travel and tourism GDP. This scenario bodes well for the growth of the diving tourism market in North America.
Diving tourism in North America typically refers to recreational activity of exploring underwater environments diving focused experiences in the U.S., Canada, and Mexico. North America has numerous diving tourism destinations known for their stunning underwater ecosystems and diverse marine life.
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Diving Tourism Market Scope
Diving Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Professional Association of Diving Instructors | View profile | 501-1000 | Rancho Santa Margarita, California, United States, North America | https://www.padi.com/ |
| ZuBlu | View profile | 1-10 | Dartmouth, Devon, United Kingdom, Europe | https://www.zubludiving.com/ |
| Dive Adventures Asia | View profile | 11-50 | Houston, Texas, United States, North America | http://www.diveadventuresasia.com/ |
| Divers Den | View profile | 11-50 | Cairns, Queensland, Australia, Oceania | https://www.diversden.com.au/ |
| Scuba Travel | View profile | - | Manchester, Manchester, United Kingdom, Europe | https://www.scubatravel.co.uk |
| Bluewater Travel | View profile | 1-10 | Culver City, California, United States, North America | https://bluewaterdivetravel.com |
| The Natural Travel Collection | View profile | 11-50 | Bishops Sutton, Hampshire, United Kingdom, Europe | https://www.thenaturaltravelcollection.com/ |
North America diving tourism market size, by country, 2018-2030 (US$M)
North America Diving Tourism Market Outlook Share, 2023 & 2030 (US$M)
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