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North America Diving Tourism Market Size & Outlook

The diving tourism market in North America is expected to reach a projected revenue of US$ 2,080.4 million by 2030. A compound annual growth rate of 10.5% is expected of North America diving tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,037.2
Forecast, 2030 (US$M)
$2,080.4
CAGR, 2024 - 2030
10.5%
Report Coverage
North America

North America diving tourism market highlights

  • The North America diving tourism market generated a revenue of USD 1,037.2 million in 2023.
  • The market is expected to grow at a CAGR of 10.5% from 2024 to 2030.
  • In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
  • Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 1,037.2 million
Market revenue in 2030USD 2,080.4 million
Growth rate10.5% (CAGR from 2023 to 2030)
Largest segmentScuba diving
Fastest growing segmentScuba Diving
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScuba Diving, Free Diving
Key market players worldwideThe Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors


Other key industry trends

  • In terms of revenue, North America region accounted for 22.8% of the global diving tourism market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,546.3 million by 2030.

According to the World Travel & Tourism Council Report 2022, the North American travel & tourism sector increased by 22.3%. This can be attributed to the increasing number of travelers, especially millennials, who have been exploring new places in search of unique experiences.

Furthermore, according to the 2019 Cities Report by the World Travel & Tourism Council, North America contributes 25% of the world’s travel and tourism GDP. This scenario bodes well for the growth of the diving tourism market in North America.

Diving tourism in North America typically refers to recreational activity of exploring underwater environments diving focused experiences in the U.S., Canada, and Mexico. North America has numerous diving tourism destinations known for their stunning underwater ecosystems and diverse marine life.

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Diving Tourism Market Companies

NameProfile# EmployeesHQWebsite
The Natural Travel CollectionView profile 11-50Bishops Sutton, Hampshire, United Kingdom, Europewww.thenaturaltravelcollection.com/
Bluewater TravelView profile 1-10Culver City, California, United States, North Americabluewaterdivetravel.com
Scuba TravelView profile -Manchester, Manchester, United Kingdom, Europewww.scubatravel.co.uk
Divers DenView profile 11-50Cairns, Queensland, Australia, Oceaniawww.diversden.com.au/
Dive Adventures AsiaView profile 11-50Houston, Texas, United States, North Americawww.diveadventuresasia.com/
ZuBluView profile 1-10Dartmouth, Devon, United Kingdom, Europewww.zubludiving.com/
Professional Association of Diving InstructorsView profile 501-1000Rancho Santa Margarita, California, United States, North Americawww.padi.com/

North America Diving Tourism Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Diving Tourism Market Outlook will help companies and investors design strategic landscapes.


Scuba Diving was the largest segment with a revenue share of 77.65% in 2023.

Horizon Databook has segmented the North America diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.




According to the World Travel & Tourism Council Report 2022, the North American travel & tourism sector increased by 22.3%. This can be attributed to the increasing number of travelers, especially millennials, who have been exploring new places in search of unique experiences.

Furthermore, according to the 2019 Cities Report by the World Travel & Tourism Council, North America contributes 25% of the world’s travel and tourism GDP. This scenario bodes well for the growth of the diving tourism market in North America.

Diving tourism in North America typically refers to recreational activity of exploring underwater environments diving focused experiences in the U.S., Canada, and Mexico. North America has numerous diving tourism destinations known for their stunning underwater ecosystems and diverse marine life.

  • North America Diving Tourism Market Diving Type Outlook (Revenue, USD Million , 2018-2030)
    • Scuba Diving
    • Free Diving
  • North America Diving Tourism Market Tourist Type Outlook (Revenue, USD Million , 2018-2030)
    • Domestic
    • International
  • North America Diving Tourism Market Age Group Outlook (Revenue, USD Million , 2018-2030)
    • 10 to 20
    • 20 to 30
    • 30 to 40
    • 40 & above
  • North America Diving Tourism Market Gender Outlook (Revenue, USD Million , 2018-2030)
    • Men
    • Women

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America Diving Tourism Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America Diving Tourism Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

North America Diving Tourism Market, 2018-2030 (US$M)

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North America diving tourism market statistics, by diving type, 2018-2030 (US$M)

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North America diving tourism market statistics, by country, 2018-2030 (USD Million)

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