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South Africa Diving Tourism Market Size & Outlook, 2023-2030

The diving tourism market in South Africa is expected to reach a projected revenue of US$ 203.5 million by 2030. A compound annual growth rate of 9.4% is expected of South Africa diving tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$108.3
Forecast, 2030 (US$M)
$203.5
CAGR, 2024 - 2030
9.4%
Report Coverage
South Africa

South Africa diving tourism market highlights

  • The South Africa diving tourism market generated a revenue of USD 108.3 million in 2023 and is expected to reach USD 203.5 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 9.4% from 2024 to 2030.
  • In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
  • Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.


Diving tourism market data book summary

Market revenue in 2023USD 108.3 million
Market revenue in 2030USD 203.5 million
Growth rate9.4% (CAGR from 2023 to 2030)
Largest segmentScuba diving
Fastest growing segmentScuba Diving
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScuba Diving, Free Diving
Key market players worldwideThe Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors


Other key industry trends

  • In terms of revenue, South Africa accounted for 2.4% of the global diving tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa diving tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 77.3 million by 2030.

South Africa is a popular destination for diving tourism, offering a wide range of captivating dive sites along its diverse coastline. The Sardine Run in South Africa is a natural phenomenon that occurs along the country's east coast, drawing diving enthusiasts from around the world.

This annual event, typically taking place between May and July, involves massive shoals of sardines migrating along the coastline. It creates a spectacular sight as predators such as dolphins, sharks, and seabirds gather to feed on the abundant sardines.

This has been a significant boost to the local economy local accommodation, eateries, and tourism establishments in South Africa. An article by Independent Online published in June 2023 reports that the annual Sardine Run has been hailed as a major boost for tourism in the Eastern Cape.

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Diving Tourism Market Companies

NameProfile# EmployeesHQWebsite
The Natural Travel CollectionView profile 11-50Bishops Sutton, Hampshire, United Kingdom, Europewww.thenaturaltravelcollection.com/
Bluewater TravelView profile 1-10Culver City, California, United States, North Americabluewaterdivetravel.com
Scuba TravelView profile -Manchester, Manchester, United Kingdom, Europewww.scubatravel.co.uk
Divers DenView profile 11-50Cairns, Queensland, Australia, Oceaniawww.diversden.com.au/
Dive Adventures AsiaView profile 11-50Houston, Texas, United States, North Americawww.diveadventuresasia.com/
ZuBluView profile 1-10Dartmouth, Devon, United Kingdom, Europewww.zubludiving.com/
Professional Association of Diving InstructorsView profile 501-1000Rancho Santa Margarita, California, United States, North Americawww.padi.com/

South Africa Diving Tourism Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Diving Tourism Market Outlook will help companies and investors design strategic landscapes.


Scuba Diving was the largest segment with a revenue share of 78.3% in 2023.

Horizon Databook has segmented the South Africa diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.




South Africa is a popular destination for diving tourism, offering a wide range of captivating dive sites along its diverse coastline. The Sardine Run in South Africa is a natural phenomenon that occurs along the country's east coast, drawing diving enthusiasts from around the world.

This annual event, typically taking place between May and July, involves massive shoals of sardines migrating along the coastline. It creates a spectacular sight as predators such as dolphins, sharks, and seabirds gather to feed on the abundant sardines.

This has been a significant boost to the local economy local accommodation, eateries, and tourism establishments in South Africa. An article by Independent Online published in June 2023 reports that the annual Sardine Run has been hailed as a major boost for tourism in the Eastern Cape.

  • South Africa Diving Tourism Market Diving Type Outlook (Revenue, USD Million , 2018-2030)
    • Scuba Diving
    • Free Diving
  • South Africa Diving Tourism Market Tourist Type Outlook (Revenue, USD Million , 2018-2030)
    • Domestic
    • International
  • South Africa Diving Tourism Market Age Group Outlook (Revenue, USD Million , 2018-2030)
    • 10 to 20
    • 20 to 30
    • 30 to 40
    • 40 & above
  • South Africa Diving Tourism Market Gender Outlook (Revenue, USD Million , 2018-2030)
    • Men
    • Women

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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa Diving Tourism Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into South Africa Diving Tourism Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

South Africa Diving Tourism Market, 2018-2030 (US$M)

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South Africa diving tourism market statistics, by diving type, 2018-2030 (US$M)

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South Africa diving tourism market statistics, by diving type, 2018-2030 (USD Million)

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