North America Education Technology Market Size & Outlook
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North America education technology market highlights
- The North America education technology market generated a revenue of USD 51,436.6 million in 2023.
- The market is expected to grow at a CAGR of 12% from 2024 to 2030.
- In terms of segment, k-12 was the largest revenue generating sector in 2023.
- Preschool is the most lucrative sector segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 51,436.6 million |
| Market revenue in 2030 | USD 113,442.5 million |
| Growth rate | 12% (CAGR from 2023 to 2030) |
| Largest segment | K-12 |
| Fastest growing segment | Preschool |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Preschool, K-12, Higher Education |
| Key market players worldwide | Blackboard, Chegg Inc, Alphabet Inc Class A, Instructure Holdings Inc, Microsoft Corp |
Other key industry trends
- In terms of revenue, North America region accounted for 36.1% of the global education technology market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 88,147.9 million by 2030.
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Education Technology Market Scope
Education Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| UpGrad | View profile | 10001+ | Mumbai, Maharashtra, India, Asia | https://upgrad.com |
| edX | View profile | - | https://www.edx.org | |
| Udacity | View profile | 1001-5000 | Mountain View, California, United States, North America | https://www.udacity.com |
| BYJU'S | View profile | 10001+ | Bangalore, Karnataka, India, Asia | http://www.byjus.com |
| Chegg Inc | View profile | 1979 | 3990 Freedom Circle, Santa Clara, CA, United States, 95054 | https://www.chegg.com |
| Blackboard | View profile | 1001-5000 | Washington, District of Columbia, United States, North America | http://www.blackboard.com |
| Instructure Holdings Inc | View profile | 1496 | 6330 South 3000 East, Suite 700, Salt Lake City, UT, United States, 84121 | https://www.instructure.com |
| Coursera Inc | View profile | 1295 | 381 E. Evelyn Avenue, Mountain View, CA, United States, 94041 | https://www.coursera.org |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
North America education technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to education technology market will help companies and investors design strategic landscapes.
K-12 was the largest segment with a revenue share of 38.83% in 2024. Horizon Databook has segmented the North America education technology market based on preschool, k-12, higher education covering the revenue growth of each sub-segment from 2018 to 2030.
In North America, there is a growing trend of adopting hands-on, interactive learning tools that bridge the gap between theory and practical skills. This trend is particularly prominent in fields like automotive education, where advanced technologies help students gain real-world experience.
These tools enable students to engage with realistic simulations, improving their learning outcomes. As a result, the demand for specialized EdTech products is rising, contributing to the expansion of the EdTech market in North America.
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Target buyers of North America education technology market databook
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Our clientele includes a mix of education technology market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America education technology market , including forecasts for subscribers. This continent databook contains high-level insights into North America education technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
North America education technology market size, by country, 2018-2030 (US$M)
North America Education Technology Market Outlook Share, 2024 & 2030 (US$M)
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