North America Education Technology Market Size & Outlook
Global Market
Related Markets
North America education technology market highlights
- The North America education technology market generated a revenue of USD 58,235.9 million in 2024.
- The market is expected to grow at a CAGR of 11.6% from 2025 to 2030.
- In terms of segment, k-12 was the largest revenue generating sector in 2024.
- Preschool is the most lucrative sector segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 58,235.9 million |
| Market revenue in 2030 | USD 113,442.5 million |
| Growth rate | 11.6% (CAGR from 2025 to 2030) |
| Largest segment | K-12 |
| Fastest growing segment | Preschool |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Preschool, K-12, Higher Education, Others Sector |
| Key market players worldwide | Blackboard, Chegg Inc, Alphabet Inc Class A, Instructure Holdings Inc, Microsoft Corp, BYJU'S, Coursera Inc, edX, Udacity, UpGrad |
Other key industry trends
- In terms of revenue, North America region accounted for 35.6% of the global education technology market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 88,147.9 million by 2030.
In North America, there is a growing trend of adopting hands-on, interactive learning tools that bridge the gap between theory and practical skills. This trend is particularly prominent in fields like automotive education, where advanced technologies help students gain real-world experience.
These tools enable students to engage with realistic simulations, improving their learning outcomes. As a result, the demand for specialized EdTech products is rising, contributing to the expansion of the EdTech market in North America.
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Publish Date: Nov 12, 2025
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Education Technology Market Scope
Education Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| Coursera Inc | View profile | 1,295 | 381 E. Evelyn Avenue, Mountain View, CA, United States, 94041 | www.coursera.org |
| Instructure Holdings Inc | View profile | 1,496 | 6330 South 3000 East, Suite 700, Salt Lake City, UT, United States, 84121 | www.instructure.com |
| Blackboard | View profile | 1001-5000 | Washington, District of Columbia, United States, North America | www.blackboard.com |
| Chegg Inc | View profile | 1,979 | 3990 Freedom Circle, Santa Clara, CA, United States, 95054 | www.chegg.com |
| BYJU'S | View profile | 10001+ | Bangalore, Karnataka, India, Asia | www.byjus.com |
| Udacity | View profile | 1001-5000 | Mountain View, California, United States, North America | www.udacity.com |
| edX | View profile | - | - | www.edx.org |
| UpGrad | View profile | 10001+ | Mumbai, Maharashtra, India, Asia | upgrad.com |
North America Education Technology Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Education Technology Market Outlook will help companies and investors design strategic landscapes.
K-12 was the largest segment with a revenue share of 42.78% in 2024.
Horizon Databook has segmented the North America education technology market based on preschool, k-12, higher education, others sector covering the revenue growth of each sub-segment from 2018 to 2030.
In North America, there is a growing trend of adopting hands-on, interactive learning tools that bridge the gap between theory and practical skills. This trend is particularly prominent in fields like automotive education, where advanced technologies help students gain real-world experience.
These tools enable students to engage with realistic simulations, improving their learning outcomes. As a result, the demand for specialized EdTech products is rising, contributing to the expansion of the EdTech market in North America.
- North America Education Technology Market Sector Outlook (Revenue, USD Million , 2018-2030)
- Preschool
- K-12
- Higher Education
- Others Sector
- North America Education Technology Market End User Outlook (Revenue, USD Million , 2018-2030)
- Business
- Consumer
- North America Education Technology Market Type Outlook (Revenue, USD Million , 2018-2030)
- Hardware
- Software
- Content
- North America Education Technology Market Deployment Outlook (Revenue, USD Million , 2018-2030)
- Cloud
- On-premises
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Target buyers of Education Technology Market Outlook databook
- Our clientele includes a mix of Education Technology Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America Education Technology Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America Education Technology Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
North America Education Technology Market, 2018-2030 (US$M)
North America education technology market statistics, by sector, 2018-2030 (US$M)
