Education Technology Market Size, Share & Trends Analysis Report By Sector (Preschool, K-12, Higher Education), By End Use (Business, Consumer), By Type, By Deployment, By Region, And Segment Forecasts, 2025 - 2030

Education Technology Market Summary

In addition, technological advancements and improved access to high-speed internet have made education technology (EdTech) tools more accessible, enhancing their adoption across various educational sectors. The shift towards lifelong learning and continuous professional development has also expanded the market to include adult learners and corporate environments.

Moreover, the increasing adoption of digital technologies, such as virtual and augmented reality, enhances learning experiences by making them more interactive and immersive. The rise of mobile learning and the growing demand for online and blended learning platforms are also significant drivers. Furthermore, government initiatives in developing countries such as China and India are supporting the growth of EdTech by promoting digital literacy and investing in educational infrastructure. These factors are expected to continue driving the market's expansion as more educational institutions and businesses adopt EdTech solutions.

Furthermore, the education technology (EdTech) industry presents numerous opportunities for growth and innovation, particularly in areas such as gamification and data analytics. Gamification applies game design elements to educational settings, boosting student engagement and motivation. Data analytics plays a crucial role in enhancing educational outcomes by providing insights into student performance and learning patterns. The market also benefits from the increasing use of e-books and digital learning materials, which offer flexibility and accessibility. As the market continues to evolve, it is likely that these trends will further accelerate the adoption of EdTech solutions across different educational sectors, including K-12, higher education, and corporate training.

Sector Insights

Based on sector, the K-12 EdTech segment led the market with the largest revenue share of 39.40% in 2024. This can be attributed to the growing trend of game-based learning in the K-12 sector, where the majority of teachers support gamification initiatives to enhance students' math skills through practical, project-based work. Incorporating technologies in this sector also enables immersive content, providing engaging experiences such as virtual field trips and complex lab-based experiments. This trend is further supported by the emergence of new EdTech companies that focus on delivering innovative learning solutions. For instance, in February 2024, Academian Inc., an education technology solutions provider, made its debut, offering innovative learning solutions and experiences in educational technology for K-12, higher education, and workforce development programs worldwide. As the education technology (EdTech) industry continues to evolve, such developments underscore the increasing importance of technology in enhancing educational outcomes and experiences.

The preschool segment is expected to register at the fastest CAGR during the forecast period. Technological advancements enable educators to collect assessment data directly on mobile devices, reducing the conventional use of paper and pen. Some assessments eliminate data entry and let children respond directly through touchscreen-enabled devices. Leading players are providing various solutions to their customer base, such as app-based learning with videos and curated content, specifically for the early childhood segment.

End Use Insights

Based on end use, the business segment accounted for the largest market revenue share in 2024, due to its extensive adoption of EdTech solutions across corporate training and professional development programs. Businesses have increasingly recognized the value of digital learning platforms in enhancing employee skills and productivity, leading to a higher demand for EdTech tools that support corporate training. The integration of AI and machine learning into corporate learning systems has further boosted this demand, as these technologies offer personalized learning experiences and efficient skill development pathways.

The consumer segment is expected to grow at the fastest CAGR during the forecast period. The increasing demand for personalized and adaptive learning solutions among individual learners is driving this growth. Consumers are seeking EdTech tools that offer flexible learning options, such as online courses and virtual classrooms, which can be accessed at any time and from any location. The integration of gamification and virtual reality into educational content is also enhancing user engagement, making EdTech more appealing to consumers. Furthermore, government initiatives promoting digital literacy and education accessibility are likely to expand the consumer base for EdTech solutions, contributing to the segment's anticipated growth.

Deployment Insights

Based on deployment, the on-premises segment accounted for the largest market revenue share in 2024, due to its reliability and scalability in educational settings. On-premises deployments allow institutions to maintain control over their data and systems, ensuring compliance with privacy regulations and security standards. This approach is particularly beneficial for schools and universities that require stable and secure infrastructure to support digital learning environments. In addition, on-premises solutions often provide better integration with existing legacy systems, making them a preferred choice for many educational institutions.

The cloud segment is anticipated to grow at the fastest CAGR during the forecast period. This can be attributed to the growing usage of learning analytics, reduced cost of ownership, and increased adoption of mobile learning in the EdTech industry. Cloud deployment appeals to enterprises of all sizes because it offers regular data backup, lower operational expenses, lower capital, high security, and rapid deployment features for always-on functioning. These benefits of cloud deployment of various EdTech industry solutions are propelling the adoption of these solutions worldwide. For instance, in February 2023, Woven Brands, LLC, developer of a workplace management platform designed specifically for franchising, announced the release of a new learning management system (LMS) within its centralized platform. The new platform capabilities are expected to result in increased engagement and significant employee learning and development.

Type Insights

Based on type, the hardware segment accounted for the largest market revenue share in 2024, driven by the increasing adoption of interactive learning tools and devices. Hardware sales, including interactive displays, laptops, and tablets, significantly contribute to the revenue of EdTech market players. The rise in the adoption of interactive whiteboards and simulation-based learning hardware is expected to fuel further growth in hardware sales. These technologies enhance student engagement and provide immersive learning experiences, making them essential components of modern educational settings.

The content segment is anticipated to exhibit at the fastest CAGR over the forecast period. The EdTech sector is witnessing innovation in content delivery with the incorporation of advanced visualization technologies. This can be attributed to the availability of numerous e-learning portals offering better-quality educational content in the form of study notes, test-prep materials, question banks, and learning videos. For instance, in March 2024, Accenture PLC introduced Accenture LearnVantage, a technology learning and training service tailored for its clientele. Over the next three years, the company is set to allocate a significant investment of USD 1 billion into the development and expansion of Accenture LearnVantage. This innovative service is designed to assist clients in the essential processes of re-skilling and upskilling, particularly in the domains of technology, data, and AI.

Regional Insights

North America dominated the education technology (EdTech) market with the largest revenue share of 35.62% in 2024. The high share can be attributed to the increased focus on personalized learning and the adoption of digital skills. Moreover, the plenty of investments from venture capitalists and private equity investors in the EdTech sector propelled the market growth. For instance, in December 2023, Achieve Partners, a private equity firm, launched a USD 167 million fund focused on transforming technology approaches in K-12 schools and universities, aiming to enhance learning outcomes. The fund focuses on investing in software and tech-enabled services companies spanning K-12 through higher education and workforce development.

U.S. Education Technology Market Trends

The education technology (EdTech) market in the U.S. is expected to grow at a significant CAGR during the forecast period. This growth is driven by the country's strong technological infrastructure and the increasing demand for digital learning solutions. The U.S. market benefits from government initiatives promoting digital literacy and investments in EdTech startups, which enhance innovation and accessibility in education. In addition, the U.S. is home to many leading EdTech companies, such as Chegg and Coursera, which contribute to the market's expansion by offering advanced online learning platforms and educational resources.

Europe Education Technology Market Trends

The education technology (EdTech) market in Europe is expected to witness at a significant CAGR over the forecast period. Most of the region’s investments have been focused on areas such as corporate training, online training, and language learning. The regional market is gaining traction not only with the growing presence of EdTech hubs in London, Oslo, and Helsinki, among others, but also with increasing attention from venture capitalists, governments, and EdTech accelerators.

Asia Pacific Education Technology Market Trends

The education technology (EdTech) market in the Asia Pacific region is anticipated to register at the fastest CAGR over the forecast period, attributed to the rising prevalence of computing and smart devices among the masses. In recent times, developing countries such as India have witnessed a wave of affordable broadband connectivity, resulting in numerous education technology companies reaching out to the population. This trend is anticipated to enable users to experience educational learning with the assistance of internet connectivity. Besides, education stakeholders in developing areas are increasingly considering technology to bridge the gap between educational infrastructure and teaching resources.

Key Education Technology Company Insights

Key education technology companies include BYJU'S, Coursera Inc., Microsoft, Udacity, Inc., and Google LLC.

• Coursera Inc. is a global online learning platform that collaborates with universities and companies to offer online courses, certifications, and degree programs. The company provides educational opportunities such as hands-on projects, job-ready certificates, and online degrees, serving individual learners, businesses, universities, and government organizations. Coursera's platform includes recorded video lectures, video quizzes, auto-graded assignments, and community discussion forums, making it a comprehensive resource for those seeking flexible and accessible education.

• Udacity, Inc. is a private online education company focused on providing vocational training in areas like data science, artificial intelligence, and cybersecurity. It offers nanodegrees, which are specialized, project-based courses designed to equip learners with practical skills for in-demand jobs. Udacity partners with leading technology companies to ensure its programs are relevant to current industry needs, providing learners with real-world projects and mentorship opportunities. This approach helps learners develop skills that are directly applicable in the workforce.

Recent Developments

• In March 2025, CleverTap, an all-in-one engagement platform, partnered with upGrad to introduce a specialized deep-learning module within upGrad's Digital Marketing and Product Management courses. These courses are offered in collaboration with Duke CE and MICA, respectively. This integration aims to equip learners with advanced expertise in customer retention, AI-driven marketing, and engagement strategies through a blend of academic rigor and real-world application.

• In March 2025, the Delhi government signed a MoU with BIG Institute, a collaborative effort involving the National Skill Development Corporation International and the ed-tech company Physics Wallah. This initiative aims to provide free online coaching to over 1.63 lakh students from government schools, preparing them for the National Eligibility cum Entrance Test (NEET) and the Central University Entrance Test (CUET). The program includes a 30-day intensive online course, offering six hours of daily classes, designed to enhance students' chances of securing admissions into top medical colleges and central universities.

• In January 2025, Banco Santander partnered with Coursera, a leading online learning platform, to provide 10,000 scholarships for one-year access to Coursera's extensive course catalog across 13 countries. This initiative offers individuals the opportunity to engage with over 13,000 courses and pursue professional certifications from prominent companies like IBM, Microsoft, Google, and AWS. The scholarships are available through the Santander Open Academy website and aim to enhance employability by equipping professionals with skills in areas such as marketing, data science, and cybersecurity. 

Education Technology Market Report Scope

Global Education Technology Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global education technology (EdTech) market report based on sector, end use, type, deployment, and region:

• Sector Outlook (Revenue, USD Billion, 2017 - 2030)

  • Preschool

  • K-12

  • Higher Education

  • Others

• End Use Outlook (Revenue, USD Billion, 2017 - 2030)

  • Business

  • Consumer

• Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • Hardware

  • Software

    • Classroom Management System

    • Document Management System

    • Learning and Gamification

    • Learning Management System

    • Student Collaboration System

    • Student Information and Administration System

    • Student Response System

    • Talent Management System

    • Test Preparation

  • Content

• Deployment Outlook (Revenue, USD Billion, 2017 - 2030)

  • Cloud

  • On-Premises

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Switzerland

    • Austria

    • Sweden

    • Denmark

    • Norway

    • Poland

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • New Zealand

    • Singapore

    • Malaysia

    • Thailand

    • Indonesia

    • Taiwan

    • South Korea

    • Philippines

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • MEA

    • UAE

    • South Africa

    • KSA

    • Israel

    • Qatar

    • Central Africa