U.S. Hair And Scalp Care Market Size & Outlook, 2024-2030
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U.S. hair and scalp care market highlights
- The U.S. hair and scalp care market generated a revenue of USD 18,206.0 million in 2024 and is expected to reach USD 25,597.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.8% from 2025 to 2030.
- In terms of segment, anti-dandruff was the largest revenue generating product in 2024.
- Hair Loss is the most lucrative product segment registering the fastest growth during the forecast period.
Hair and scalp care market data book summary
| Market revenue in 2024 | USD 18,206.0 million |
| Market revenue in 2030 | USD 25,597.4 million |
| Growth rate | 5.8% (CAGR from 2025 to 2030) |
| Largest segment | Anti-dandruff |
| Fastest growing segment | Hair Loss |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Anti-Dandruff, Hair Loss, Dry & Itchy Scalp, Dry & Dull Hair, White & Grey Hair |
Other key industry trends
- In terms of revenue, U.S. accounted for 17.5% of the global hair and scalp care market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. hair and scalp care market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 3,988.3 million by 2030.
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Hair And Scalp Care Market Scope
Hair And Scalp Care Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. hair and scalp care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to hair and scalp care market will help companies and investors design strategic landscapes.
Anti-dandruff was the largest segment with a revenue share of 40.03% in 2024. Horizon Databook has segmented the U.S. hair and scalp care market based on anti-dandruff, hair loss, dry & itchy scalp, dry & dull hair, white & grey hair covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. hair and scalp care industry is expected to grow significantly over the forecast period. Increasing consumer awareness, demand for advanced hair care solutions, and a strong emphasis on personal grooming are driving the market in the country.
This growth is further supported by the rising popularity of sustainable and clean beauty products, as well as technological advancements in the industry. In November 2024, CeraVe entered the hair health market with a new line comprising two shampoos, two conditioners, and a two-in-one wash.
The Gentle Hydrating range features a sulfate-free shampoo and lightweight conditioner with essential ceramides and hyaluronic acid. The Anti-Dandruff range includes a shampoo, conditioner, and two-in-one formulated with 1% pyrithione zinc.
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Target buyers of U.S. hair and scalp care market databook
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Our clientele includes a mix of hair and scalp care market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. hair and scalp care market, including forecasts for subscribers. This country databook contains high-level insights into U.S. hair and scalp care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
US Product - Hair Care Market, 2024 - 2030 (US$M)
U.S. Hair And Scalp Care Market Share, 2024 & 2030 (US$M)
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