U.S. Hair And Scalp Care Market, 2026-2033
Global Market
Related Markets
U.S. hair and scalp care market highlights
- The U.S. hair and scalp care market generated a revenue of USD 13,170.4 million in 2025 and is expected to reach USD 20,815.0 million by 2033.
- The U.S. market is expected to grow at a CAGR of 6% from 2026 to 2033.
- In terms of segment, shampoo was the largest revenue generating product in 2025.
- Hair Serums is the most lucrative product segment registering the fastest growth during the forecast period.
Hair and scalp care market data book summary
| Market revenue in 2025 | USD 13,170.4 million |
| Market revenue in 2033 | USD 20,815.0 million |
| Growth rate | 6% (CAGR from 2026 to 2033) |
| Largest segment | Shampoo |
| Fastest growing segment | Hair Serums |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Shampoo, Conditioner, Hair Oils, Hair Serums, Masks and Treatments |
| Key market players worldwide | L'Oreal SA, Johnson & Johnson Services, Inc., Beiersdorf AG, Procter & Gamble Co, Unilever, AMOREPACIFIC, The Estee Lauder Companies Inc Class A, Kanebo Cosmetics Inc., Shiseido |
Other key industry trends
- In terms of revenue, U.S. accounted for 14.9% of the global hair and scalp care market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In North America, U.S. hair and scalp care market is projected to lead the regional market in terms of revenue in 2033.
- Canada is the fastest growing regional market in North America and is projected to reach USD 3,878.1 million by 2033.
The U.S. hair and scalp care industry is expected to grow significantly over the forecast period. Increasing consumer awareness, demand for advanced hair care solutions, and a strong emphasis on personal grooming are driving the market in the country.
This growth is further supported by the rising popularity of sustainable and clean beauty products, as well as technological advancements in the industry. In November 2024, CeraVe entered the hair health market with a new line comprising two shampoos, two conditioners, and a two-in-one wash.
The Gentle Hydrating range features a sulfate-free shampoo and lightweight conditioner with essential ceramides and hyaluronic acid. The Anti-Dandruff range includes a shampoo, conditioner, and two-in-one formulated with 1% pyrithione zinc.
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Publish Date: Jun 05, 2026
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Hair And Scalp Care Market
Hair And Scalp Care Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Procter & Gamble Co | View profile | 107,000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | www.pginvestor.com |
| Beiersdorf AG | View profile | 21,958 | Unnastrasse 48, Hamburg, Germany, 22529 | www.beiersdorf.com |
| L'Oreal SA | View profile | 94,605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | www.loreal.com |
| The Estee Lauder Companies Inc Class A | View profile | 62,000 | 767 Fifth Avenue, New York, NY, United States, 10153 | www.elcompanies.com |
| AMOREPACIFIC | View profile | 1001-5000 | Yongsan, Seoul-t'ukpyolsi, South Korea, Asia | www.amorepacific.com |
| Shiseido | View profile | 10001+ | Tokyo, Tokyo, Japan, Asia | www.shiseido.com/ |
| Johnson & Johnson Services, Inc. | View profile | - | - | - |
| Unilever | View profile | - | - | - |
| Kanebo Cosmetics Inc. | View profile | 1001-5000 | Chuo, Hokkaido, Japan, Asia | www.kanebo-cosmetics.co.jp/ |
U.S. Hair And Scalp Care Market
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Hair And Scalp Care Market will help companies and investors design strategic landscapes.
Shampoo was the largest segment with a revenue share of 39.35% in 2025.
Horizon Databook has segmented the U.S. hair and scalp care market based on shampoo, conditioner, hair oils, hair serums, masks and treatments covering the revenue growth of each sub-segment from 2021 to 2033.
The U.S. hair and scalp care industry is expected to grow significantly over the forecast period. Increasing consumer awareness, demand for advanced hair care solutions, and a strong emphasis on personal grooming are driving the market in the country.
This growth is further supported by the rising popularity of sustainable and clean beauty products, as well as technological advancements in the industry. In November 2024, CeraVe entered the hair health market with a new line comprising two shampoos, two conditioners, and a two-in-one wash.
The Gentle Hydrating range features a sulfate-free shampoo and lightweight conditioner with essential ceramides and hyaluronic acid. The Anti-Dandruff range includes a shampoo, conditioner, and two-in-one formulated with 1% pyrithione zinc.
- U.S. Hair And Scalp Care Market Product Outlook (Revenue, USD Million , 2021-2033)
- Shampoo
- Conditioner
- Hair Oils
- Hair Serums
- Masks and Treatments
- Others
- U.S. Hair And Scalp Care Market Concern Outlook (Revenue, USD Million , 2021-2033)
- Oily and Greasy Scalp
- Dandruff and Flaky Scalp
- Dry and Damaged Hair
- Sensitive and Irritated Scalp
- Hair Loss and Thinning
- Glossy Hair/Antidullness
- Others
- U.S. Hair And Scalp Care Market Hair Outlook (Revenue, USD Million , 2021-2033)
- Straight
- Wavy
- Curly
- Coily
- U.S. Hair And Scalp Care Market Price Tiers Outlook (Revenue, USD Million , 2021-2033)
- Mass
- Mid-Tier
- Premium
- U.S. Hair And Scalp Care Market End Use Outlook (Revenue, USD Million , 2021-2033)
- Women
- Men
- U.S. Hair And Scalp Care Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
- Supermarkets and Hypermarkets
- Specialty Beauty Stores
- Pharmacies and Drugstores
- Online/E-commerce
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Hair And Scalp Care Market, including forecasts for subscribers. This country databook contains high-level insights into U.S. Hair And Scalp Care Market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
U.S. Hair And Scalp Care Market, 2021-2033 (US$M)
US Product - Hair And Scalp Care Market, 2025 - 2033 (US$M)
