Europe Hair Dryer Market Size & Outlook, 2026-2033
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Europe hair dryer market highlights
- The Europe hair dryer market generated a revenue of USD 2,049.6 million in 2025.
- The market is expected to grow at a CAGR of 8.1% from 2026 to 2033.
- In terms of segment, corded was the largest revenue generating product in 2025.
- Cordless is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2026 to 2033.
Europe data book summary
| Market revenue in 2025 | USD 2,049.6 million |
| Market revenue in 2033 | USD 3,719.4 million |
| Growth rate | 8.1% (CAGR from 2026 to 2033) |
| Largest segment | Corded |
| Fastest growing segment | Cordless |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Corded, Cordless |
| Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Other key industry trends
- In terms of revenue, Europe region accounted for 21.6% of the global hair dryer market in 2025.
- Globally, North America is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 5,216.7 million by 2033.
Corded was the largest segment with a revenue share of 85.53% in 2025. Horizon Databook has segmented the Europe hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2021 to 2033.
The European region enjoys a high disposable income and hence has a larger market for high-end and premium hair dryers when compared to developing and underdeveloped nations. Also, hair dryers are a regular personal care appliance commonly used in European households.
The launch of novel and innovative hair dryers in the European market equipped with advanced features is attracting more purchases, giving way to substantial market growth. For example, in May 2022, Dyson launched the second version of its hair dryer, Dyson Airwrap, which, apart from just drying.
The hair, works as a multi-styler. The European market for hair dryers is competitive with a large number of market players. Manufacturers constantly utilize strategies such as offering discounts to gain a competitive advantage.
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Hair Dryer Market Scope
Hair Dryer Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| InStyler Brands | View profile | 11-50 | Culver City, California, United States, North America | https://instyler.com |
| TESCOM | View profile | 101-250 | Hyderabad, Andhra Pradesh, India, Asia | https://tescom.co.in/ |
| GHD | View profile | 501-1000 | Leeds, Leeds, United Kingdom, Europe | https://www.ghdhair.com/ |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| Dyson | View profile | 5001-10000 | Malmesbury, Wiltshire, United Kingdom, Europe | http://www.dyson.com |
| Conair | View profile | 1001-5000 | Glendale, Arizona, United States, North America | http://www.conair.com/ |
| Spectrum Brands Holdings Inc | View profile | 3100 | 3001 Deming Way, Middleton, WI, United States, 53562 | https://www.spectrumbrands.com |
| Panasonic Holdings Corp | View profile | 230025 | 1006, Oaza Kadoma, Kadoma-shi, Osaka, Japan, 571-8501 | https://holdings.panasonic |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| Koninklijke Philips NV | View profile | 73712 | Philips Center, Amstelplein 2, Amsterdam, Netherlands, 1096 BC | https://www.philips.com |
Europe hair dryer market size, by country, 2021-2033 (US$M)
Europe Hair Dryer Market Outlook Share, 2025 & 2033 (US$M)
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