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Japan Hand Sanitizer Market Size & Outlook, 2023-2030

The hand sanitizer market in Japan is expected to reach a projected revenue of US$ 324.1 million by 2030. A compound annual growth rate of 7.4% is expected of Japan hand sanitizer market from 2024 to 2030.
Revenue, 2023 (US$M)
$196.7
Forecast, 2030 (US$M)
$324.1
CAGR, 2024 - 2030
7.4%
Report Coverage
Japan

Japan Hand Sanitizer Market, 2017-2030 (US$M)

Japan Hand Sanitizer Market, 2017-2030 (US$M)

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Japan hand sanitizer market highlights

  • The Japan hand sanitizer market generated a revenue of USD 196.7 million in 2023 and is expected to reach USD 324.1 million by 2030.
  • The Japan market is expected to grow at a CAGR of 7.4% from 2024 to 2030.
  • In terms of segment, gel was the largest revenue generating product in 2023.
  • Foam is the most lucrative product segment registering the fastest growth during the forecast period.


Hand sanitizer market data book summary

Market revenue in 2023USD 196.7 million
Market revenue in 2030USD 324.1 million
Growth rate7.4% (CAGR from 2023 to 2030)
Largest segmentGel
Fastest growing segmentFoam
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGel, Foam, Liquid
Key market players worldwideReckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.


Other key industry trends

  • In terms of revenue, Japan accounted for 2.8% of the global hand sanitizer market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China hand sanitizer market is projected to lead the regional market in terms of revenue in 2030.
  • Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 324.1 million by 2030.

Rising awareness among consumers regarding personal health and hygiene emerged as one of the major drivers in the market. In addition, consumer demand for hand sanitizers has increased with growing focus on hand hygiene and care products.

Efforts by the government and companies from various end-use industries to increase awareness on hand hygiene has also benefited the hand sanitizer market in Japan. In October 2021, the U.K.’s Foreign, Commonwealth and Development Office (FCDO), German development bank Kreditanstalt für Wiederaufbau (KfW), UNICEF, and the Government of Japan worked together with graduate students from the University of Karbala to produce hand sanitizers.

The forces joined to cater to the rising demand for hand sanitizer and provide technical guidance to students to scale-up sanitizer manufacturing while adhering to quality-assurance standards.

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Hand Sanitizer Market Companies

NameProfile# EmployeesHQWebsite
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
Sanofi SAView profile 87,99446, avenue de la Grande Armée, Paris, France, 75017www.sanofi.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Henkel AG & Co KGaAView profile 48,000Henkelstrasse 67, Duesseldorf, NW, Germany, 40589www.henkel.com
The Himalaya Drug CompanyView profile 5001-10000Bangalore, Karnataka, India, Asiawww.himalayawellness.com
Reckitt Benckiser Group PLCView profile 40,000103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UHwww.reckitt.com
GOJO IndustriesView profile 1001-5000Akron, Ohio, United States, North Americawww.gojo.com
Vi-JonView profile 1001-5000St Louis, Missouri, United States, North Americawww.vijon.com
Best Sanitizers, Inc.View profile 11-50Penn Valley, California, United States, North Americabestsanitizers.com

Japan Hand Sanitizer Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Hand Sanitizer Market Outlook will help companies and investors design strategic landscapes.


Gel was the largest segment with a revenue share of 46.01% in 2023.

Horizon Databook has segmented the Japan hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.




Rising awareness among consumers regarding personal health and hygiene emerged as one of the major drivers in the market. In addition, consumer demand for hand sanitizers has increased with growing focus on hand hygiene and care products.

Efforts by the government and companies from various end-use industries to increase awareness on hand hygiene has also benefited the hand sanitizer market in Japan. In October 2021, the U.K.’s Foreign, Commonwealth and Development Office (FCDO), German development bank Kreditanstalt für Wiederaufbau (KfW), UNICEF, and the Government of Japan worked together with graduate students from the University of Karbala to produce hand sanitizers.

The forces joined to cater to the rising demand for hand sanitizer and provide technical guidance to students to scale-up sanitizer manufacturing while adhering to quality-assurance standards.

  • Japan Hand Sanitizer Market Product Outlook (Revenue, USD Million , 2017-2030)
    • Gel
    • Foam
    • Liquid
    • Others
  • Japan Hand Sanitizer Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Online
    • Hypermarket & Supermarket
    • Drugstore
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the Japan Hand Sanitizer Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Japan Hand Sanitizer Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Japan Hand Sanitizer Market, 2017-2030 (US$M)

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Japan hand sanitizer market statistics, by product, 2017-2030 (US$M)

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Japan hand sanitizer market statistics, by product, 2017-2030 (USD Million)

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