Middle East & Africa Hand Sanitizer Market Size & Outlook
The hand sanitizer market in Middle East & Africa is expected to reach a projected revenue of US$ 257.0 million by 2030. A compound annual growth rate of 5.1% is expected of Middle East & Africa hand sanitizer market from 2024 to 2030.
The MEA hand sanitizer market generated a revenue of USD 181.7 million in 2023.
The market is expected to grow at a CAGR of 5.1% from 2024 to 2030.
In terms of segment, gel was the largest revenue generating product in 2023.
Foam is the most lucrative product segment registering the fastest growth during the forecast period.
Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
Market revenue in 2023
USD 181.7 million
Market revenue in 2030
USD 257.0 million
Growth rate
5.1% (CAGR from 2023 to 2030)
Largest segment
Gel
Fastest growing segment
Foam
Historical data covered
2017 - 2022
Base year for estimation
2023
Forecast period covered
2024 - 2030
Quantitative units
Revenue in USD million
Market segmentation
Gel, Foam, Liquid
Key market players worldwide
Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.
Other key industry trends
In terms of revenue, MEA region accounted for 2.6% of the global hand sanitizer market in 2023.
Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
Asia Pacific is the fastest growing regional market and is projected to reach USD 4,625.1 million by 2030.
The demand for hand sanitizers rose due to the increasing prevalence of infectious and contagious diseases such as COVID-19, SARS, H1N1, and avian flu. The product was gaining popularity in the region allowing consumers to clean and disinfect their hands without using water.
The spread of coronavirus was more prominent in Middle Eastern countries such as Saudi Arabia, Qatar, UAE, and Iran, as compared to the African region. Therefore, the demand for hand sanitizers was higher in those countries.
Marss , a Saudi Arabia-based personal care company, reported the sale of around 100,000 bottles of hand sanitizers in a week in March 2020. The company extended its work schedule to meet the surge in product demand.
Middle East & Africa Hand Sanitizer Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Hand Sanitizer Market Outlook will help companies and investors design strategic landscapes.
Gel was the largest segment with a revenue share of 44.08% in 2023.
Horizon Databook has segmented the Middle East & Africa hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for hand sanitizers rose due to the increasing prevalence of infectious and contagious diseases such as COVID-19, SARS, H1N1, and avian flu. The product was gaining popularity in the region allowing consumers to clean and disinfect their hands without using water.
The spread of coronavirus was more prominent in Middle Eastern countries such as Saudi Arabia, Qatar, UAE, and Iran, as compared to the African region. Therefore, the demand for hand sanitizers was higher in those countries.
Marss , a Saudi Arabia-based personal care company, reported the sale of around 100,000 bottles of hand sanitizers in a week in March 2020. The company extended its work schedule to meet the surge in product demand.
Middle East & Africa Hand Sanitizer Market Product Outlook (Revenue, USD Million , 2017-2030)
Gel
Foam
Liquid
Others
Middle East & Africa Hand Sanitizer Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
Online
Hypermarket & Supermarket
Drugstore
Others
Reasons to subscribe to Hand Sanitizer Market Outlook databook
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Hand Sanitizer Market Outlook databook
Our clientele includes a mix of Hand Sanitizer Market Outlook companies, investment firms, advisory firms & academic institutions.
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa Hand Sanitizer Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa Hand Sanitizer Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Middle East Africa Hand Sanitizer Market, 2017-2030 (US$M)