U.S. Immersive Technology Market Size & Outlook, 2025-2030
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U.S. immersive technology market highlights
- The U.S. immersive technology market generated a revenue of USD 11,226.7 million in 2023 and is expected to reach USD 47,489.1 million by 2030.
- The U.S. market is expected to grow at a CAGR of 22.9% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
Immersive technology market data book summary
| Market revenue in 2023 | USD 11,226.7 million |
| Market revenue in 2030 | USD 47,489.1 million |
| Growth rate | 22.9% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, U.S. accounted for 32.9% of the global immersive technology market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. immersive technology market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 2,846.8 million by 2030.
The integration of artificial intelligence (AI) with immersive technologies is enhancing personalization and interactivity, making applications more engaging across various sectors. The expansion of 5G networks is also pivotal, enabling faster data transfer and lower latency for mobile AR applications. Moreover, there is a notable increase in the use of VR for training and simulation in healthcare and education in U.S., as organizations seek innovative solutions to improve learning outcomes and operational efficiency.
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Publish Date: Dec 04, 2024
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Sony Group Corp | View profile | 113,000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | www.sony.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| Samsung Electronics Co Ltd | View profile | 124,804 | 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 | www.samsung.com |
| Meta Platforms Inc Class A | View profile | 69,329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | about.meta.com |
| HTC Corp DR | View profile | 17,575 | No. 23, Xinghua Road, Taoyuan District, Taoyuan, Taiwan, 330 | www.htc.com |
| Magic Leap | View profile | 1001-5000 | Plantation, Florida, United States, North America | magicleap.com |
| Barco NV | View profile | 3,360 | 35 President Kennedypark, Kortrijk, Belgium, 8500 | www.barco.com |
| Compass Inc Class A | View profile | 2,549 | 110 Fifth Avenue,, 4th Floor, New York, NY, United States, 10011 | www.compass.com |
U.S. Immersive Technology Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Immersive Technology Market Outlook will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.45% in 2023.
Horizon Databook has segmented the U.S. immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
The integration of artificial intelligence (AI) with immersive technologies is enhancing personalization and interactivity, making applications more engaging across various sectors. The expansion of 5G networks is also pivotal, enabling faster data transfer and lower latency for mobile AR applications. Moreover, there is a notable increase in the use of VR for training and simulation in healthcare and education in U.S., as organizations seek innovative solutions to improve learning outcomes and operational efficiency.
- U.S. Immersive Technology Market Component Outlook (Revenue, USD Million , 2018-2030)
- Hardware
- Software/Platform
- Services
- U.S. Immersive Technology Market Technology Type Outlook (Revenue, USD Million , 2018-2030)
- Virtual Reality (VR)
- Augmented Reality (AR)
- Mixed Reality (MR)
- Others
- U.S. Immersive Technology Market Application Outlook (Revenue, USD Million , 2018-2030)
- Training & Learning
- Emergency Services
- Product Development
- Sales & Marketing
- Others
- U.S. Immersive Technology Market Industry Outlook (Revenue, USD Million , 2018-2030)
- Aerospace & Defense
- Manufacturing
- Automotive
- Education
- Media & Entertainment
- Gaming
- Healthcare
- Retail & E-commerce
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Immersive Technology Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Immersive Technology Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
U.S. Immersive Technology Market, 2018-2030 (US$M)
U.S. immersive technology market statistics, by component, 2018-2030 (US$M)
