Europe Internet Of Things (iot) In Retail Market Size & Outlook

The internet of things (iot) in retail market in Europe is expected to reach a projected revenue of US$ 117,296.1 million by 2033. A compound annual growth rate of 23.1% is expected of Europe internet of things (iot) in retail market from 2025 to 2033.
Revenue, 2024 (US$M)
$17,571.2
Forecast, 2033 (US$M)
$117,296.1
CAGR, 2025 - 2033
23.1%
Report Coverage
Europe

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Europe internet of things (iot) in retail market, 2021-2033 (US$M)

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Europe internet of things (iot) in retail market highlights

  • The Europe internet of things (iot) in retail market generated a revenue of USD 17,571.2 million in 2024.
  • The market is expected to grow at a CAGR of 23.1% from 2025 to 2033.
  • In terms of segment, hardware was the largest revenue generating component in 2024.
  • Platform is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2025 to 2033.


Europe data book summary

Market revenue in 2024USD 17,571.2 million
Market revenue in 2033USD 117,296.1 million
Growth rate23.1% (CAGR from 2025 to 2033)
Largest segmentHardware
Fastest growing segmentPlatform
Historical data covered2021 - 2023
Base year for estimation2024
Forecast period covered2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationHardware, Platform, Services
Key market players worldwideCisco Systems Inc, International Business Machines Corp, Intel Corp, SAP SE, ARM Holdings PLC ADR, SoftBank Group Corp, Alphabet Inc Class A, Microsoft Corp, NXP Semiconductors NV, PTC, Aviva PLC, Avnet Inc, Verizon Communications Inc, Zebra Technologies Corp Class A


Other key industry trends

  • In terms of revenue, Europe region accounted for 26.4% of the global internet of things (iot) in retail market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 181,391.3 million by 2033.

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Internet Of Things (IoT) In Retail Market Companies

Name Profile # Employees HQ Website
Avnet Inc View profile 15800 2211 South 47th Street, Phoenix, AZ, United States, 85034 https://www.avnet.com
SoftBank Group Corp View profile 86023 1-9-1 Higashi-shimbashi, Minato-ku, Tokyo, Japan, 105-7303 https://www.group.softbank
Aviva PLC View profile 23247 St Helen's, 1 Undershaft, London, United Kingdom, EC3P 3DQ https://www.aviva.com
Verizon Communications Inc View profile 105400 1095 Avenue of the Americas, New York, NY, United States, 10036 https://www.verizon.com
PTC View profile 5001-10000 Boston, Massachusetts, United States, North America http://www.ptc.com
Zebra Technologies Corp Class A View profile 9750 3 Overlook Point, Lincolnshire, IL, United States, 60069 https://www.zebra.com
Cisco Systems Inc View profile 84900 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 https://www.cisco.com
NXP Semiconductors NV View profile 34200 60 High Tech Campus, Eindhoven, NB, Netherlands, 5656 AG https://www.nxp.com
ARM Holdings PLC ADR View profile 7096 110 Fulbourn Road, Cambridge, United Kingdom, CB1 9NJ https://www.arm.com
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Intel Corp View profile 124800 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 https://www.intel.com

Europe internet of things (iot) in retail market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to internet of things (iot) in retail market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 58.46% in 2024. Horizon Databook has segmented the Europe internet of things (iot) in retail market based on hardware, platform, services covering the revenue growth of each sub-segment from 2021 to 2033.


The expansion of retail chains and marketplaces in the region offers lucrative opportunities for IoT solution providers. Moreover, the presence of numerous market players offering IoT solutions that can effectively cater to retailers’ needs is contributing to market growth.

For instance, in November 2023, Arm Limited, a major technology company and IoT solutions provider, launched the Arm Cortex-M52, its most area and cost-efficient and smallest processor equipped with Arm Helium technology, delivering enhanced AI capabilities for lower-cost IoT devices.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe internet of things (iot) in retail market , including forecasts for subscribers. This continent databook contains high-level insights into Europe internet of things (iot) in retail market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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Europe internet of things (iot) in retail market size, by country, 2021-2033 (US$M)

Europe Internet Of Things (IoT) In Retail Market Outlook Share, 2024 & 2033 (US$M)

Europe internet of things (iot) in retail market size, by country, 2021-2033 (US$M)

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