Europe Internet Of Things (Iot) In Retail Market Size & Outlook
Global Market
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Europe internet of things (iot) in retail market highlights
- The Europe internet of things (iot) in retail market generated a revenue of USD 17,571.2 million in 2024.
- The market is expected to grow at a CAGR of 23.1% from 2025 to 2033.
- In terms of segment, hardware was the largest revenue generating component in 2024.
- Platform is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Spain is expected to register the highest CAGR from 2025 to 2033.
Europe data book summary
| Market revenue in 2024 | USD 17,571.2 million |
| Market revenue in 2033 | USD 117,296.1 million |
| Growth rate | 23.1% (CAGR from 2025 to 2033) |
| Largest segment | Hardware |
| Fastest growing segment | Platform |
| Historical data covered | 2021 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Platform, Services |
| Key market players worldwide | Cisco Systems Inc, International Business Machines Corp, Intel Corp, SAP SE, ARM Holdings PLC ADR, SoftBank Group Corp, Alphabet Inc Class A, Microsoft Corp, NXP Semiconductors NV, PTC, Aviva PLC, Avnet Inc, Verizon Communications Inc, Zebra Technologies Corp Class A |
Other key industry trends
- In terms of revenue, Europe region accounted for 26.4% of the global internet of things (iot) in retail market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 181,391.3 million by 2033.
The expansion of retail chains and marketplaces in the region offers lucrative opportunities for IoT solution providers. Moreover, the presence of numerous market players offering IoT solutions that can effectively cater to retailers’ needs is contributing to market growth.
For instance, in November 2023, Arm Limited, a major technology company and IoT solutions provider, launched the Arm Cortex-M52, its most area and cost-efficient and smallest processor equipped with Arm Helium technology, delivering enhanced AI capabilities for lower-cost IoT devices.
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Publish Date: Jul 14, 2025
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Internet Of Things (IoT) In Retail Market Scope
Internet Of Things (IoT) In Retail Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Intel Corp | View profile | 124,800 | 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 | www.intel.com |
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| SAP SE | View profile | 107,602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | www.sap.com |
| ARM Holdings PLC ADR | View profile | 7,096 | 110 Fulbourn Road, Cambridge, United Kingdom, CB1 9NJ | www.arm.com |
| NXP Semiconductors NV | View profile | 34,200 | 60 High Tech Campus, Eindhoven, NB, Netherlands, 5656 AG | www.nxp.com |
| Cisco Systems Inc | View profile | 84,900 | 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 | www.cisco.com |
| Zebra Technologies Corp Class A | View profile | 9,750 | 3 Overlook Point, Lincolnshire, IL, United States, 60069 | www.zebra.com |
| PTC | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.ptc.com |
Europe Internet Of Things (IoT) In Retail Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Internet Of Things (IoT) In Retail Market Outlook will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 58.46% in 2024.
Horizon Databook has segmented the Europe internet of things (iot) in retail market based on hardware, platform, services covering the revenue growth of each sub-segment from 2021 to 2033.
The expansion of retail chains and marketplaces in the region offers lucrative opportunities for IoT solution providers. Moreover, the presence of numerous market players offering IoT solutions that can effectively cater to retailers’ needs is contributing to market growth.
For instance, in November 2023, Arm Limited, a major technology company and IoT solutions provider, launched the Arm Cortex-M52, its most area and cost-efficient and smallest processor equipped with Arm Helium technology, delivering enhanced AI capabilities for lower-cost IoT devices.
- Europe Internet Of Things (Iot) In Retail Market Component Outlook (Revenue, USD Million , 2021-2033)
- Hardware
- Platform
- Services
- Europe Internet Of Things (Iot) In Retail Market Technology Outlook (Revenue, USD Million , 2021-2033)
- Bluetooth Low Energy
- Near Field Communication
- ZigBee
- Others
- Europe Internet Of Things (Iot) In Retail Market Deployment Outlook (Revenue, USD Million , 2021-2033)
- On-premise
- Cloud
- Europe Internet Of Things (Iot) In Retail Market Application Outlook (Revenue, USD Million , 2021-2033)
- Operations Management
- Customer Management
- Asset Management
- Advertising and Marketing
- Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Internet Of Things (IoT) In Retail Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Internet Of Things (IoT) In Retail Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Europe Internet Of Things (Iot) In Retail Market, 2021-2033 (US$M)
Europe internet of things (iot) in retail market statistics, by component, 2021-2033 (US$M)
