Middle East & Africa Internet Of Things (Iot) In Retail Market Size & Outlook
Global Market
Related Markets
MEA internet of things (iot) in retail market highlights
- The MEA internet of things (iot) in retail market generated a revenue of USD 3,605.9 million in 2024.
- The market is expected to grow at a CAGR of 25.2% from 2025 to 2033.
- In terms of segment, hardware was the largest revenue generating component in 2024.
- Platform is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2033.
MEA data book summary
| Market revenue in 2024 | USD 3,605.9 million |
| Market revenue in 2033 | USD 27,943.9 million |
| Growth rate | 25.2% (CAGR from 2025 to 2033) |
| Largest segment | Hardware |
| Fastest growing segment | Platform |
| Historical data covered | 2021 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Platform, Services |
| Key market players worldwide | Cisco Systems Inc, International Business Machines Corp, Intel Corp, SAP SE, ARM Holdings PLC ADR, SoftBank Group Corp, Alphabet Inc Class A, Microsoft Corp, NXP Semiconductors NV, PTC, Aviva PLC, Avnet Inc, Verizon Communications Inc, Zebra Technologies Corp Class A |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.4% of the global internet of things (iot) in retail market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 181,391.3 million by 2033.
This growth can be attributed to the rising demand for IoT solutions driven by the expansion of the retail sector in the region. Retailers in the region are leveraging IoT technologies that can significantly enhance customer experiences by offering personalized services, optimizing store layouts, and providing real-time product recommendations.
Moreover, IoT solutions are being increasingly used for smart store management, predictive maintenance, and real-time analytics to optimize staffing levels, improve queue management, and enhance the in-store experience.
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Publish Date: Jul 14, 2025
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Internet Of Things (IoT) In Retail Market Scope
Internet Of Things (IoT) In Retail Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Intel Corp | View profile | 124,800 | 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 | www.intel.com |
| International Business Machines Corp | View profile | 282,200 | One New Orchard Road, Armonk, NY, United States, 10504 | www.ibm.com |
| Microsoft Corp | View profile | 221,000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | www.microsoft.com |
| Alphabet Inc Class A | View profile | 180,895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | www.abc.xyz |
| SAP SE | View profile | 107,602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | www.sap.com |
| ARM Holdings PLC ADR | View profile | 7,096 | 110 Fulbourn Road, Cambridge, United Kingdom, CB1 9NJ | www.arm.com |
| NXP Semiconductors NV | View profile | 34,200 | 60 High Tech Campus, Eindhoven, NB, Netherlands, 5656 AG | www.nxp.com |
| Cisco Systems Inc | View profile | 84,900 | 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 | www.cisco.com |
| Zebra Technologies Corp Class A | View profile | 9,750 | 3 Overlook Point, Lincolnshire, IL, United States, 60069 | www.zebra.com |
| PTC | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.ptc.com |
Middle East & Africa Internet Of Things (IoT) In Retail Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Internet Of Things (IoT) In Retail Market Outlook will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 59.84% in 2024.
Horizon Databook has segmented the Middle East & Africa internet of things (iot) in retail market based on hardware, platform, services covering the revenue growth of each sub-segment from 2021 to 2033.
This growth can be attributed to the rising demand for IoT solutions driven by the expansion of the retail sector in the region. Retailers in the region are leveraging IoT technologies that can significantly enhance customer experiences by offering personalized services, optimizing store layouts, and providing real-time product recommendations.
Moreover, IoT solutions are being increasingly used for smart store management, predictive maintenance, and real-time analytics to optimize staffing levels, improve queue management, and enhance the in-store experience.
- Middle East & Africa Internet Of Things (Iot) In Retail Market Component Outlook (Revenue, USD Million , 2021-2033)
- Hardware
- Platform
- Services
- Middle East & Africa Internet Of Things (Iot) In Retail Market Technology Outlook (Revenue, USD Million , 2021-2033)
- Bluetooth Low Energy
- Near Field Communication
- ZigBee
- Others
- Middle East & Africa Internet Of Things (Iot) In Retail Market Deployment Outlook (Revenue, USD Million , 2021-2033)
- On-premise
- Cloud
- Middle East & Africa Internet Of Things (Iot) In Retail Market Application Outlook (Revenue, USD Million , 2021-2033)
- Operations Management
- Customer Management
- Asset Management
- Advertising and Marketing
- Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa Internet Of Things (IoT) In Retail Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa Internet Of Things (IoT) In Retail Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Middle East Africa Internet Of Things (Iot) In Retail Market, 2021-2033 (US$M)
MEA internet of things (iot) in retail market statistics, by component, 2021-2033 (US$M)
