Middle East & Africa Internet Of Things (iot) In Retail Market Size & Outlook

The internet of things (iot) in retail market in Middle East & Africa is expected to reach a projected revenue of US$ 27,943.9 million by 2033. A compound annual growth rate of 25.2% is expected of Middle East & Africa internet of things (iot) in retail market from 2025 to 2033.
Revenue, 2024 (US$M)
$3,605.9
Forecast, 2033 (US$M)
$27,943.9
CAGR, 2025 - 2033
25.2%
Report Coverage
Middle East & Africa

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

Middle East & Africa internet of things (iot) in retail market, 2021-2033 (US$M)

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

MEA internet of things (iot) in retail market highlights

  • The MEA internet of things (iot) in retail market generated a revenue of USD 3,605.9 million in 2024.
  • The market is expected to grow at a CAGR of 25.2% from 2025 to 2033.
  • In terms of segment, hardware was the largest revenue generating component in 2024.
  • Platform is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2033.


MEA data book summary

Market revenue in 2024USD 3,605.9 million
Market revenue in 2033USD 27,943.9 million
Growth rate25.2% (CAGR from 2025 to 2033)
Largest segmentHardware
Fastest growing segmentPlatform
Historical data covered2021 - 2023
Base year for estimation2024
Forecast period covered2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationHardware, Platform, Services
Key market players worldwideCisco Systems Inc, International Business Machines Corp, Intel Corp, SAP SE, ARM Holdings PLC ADR, SoftBank Group Corp, Alphabet Inc Class A, Microsoft Corp, NXP Semiconductors NV, PTC, Aviva PLC, Avnet Inc, Verizon Communications Inc, Zebra Technologies Corp Class A


Other key industry trends

  • In terms of revenue, MEA region accounted for 5.4% of the global internet of things (iot) in retail market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 181,391.3 million by 2033.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Internet Of Things (IoT) In Retail Market Companies

Name Profile # Employees HQ Website
Avnet Inc View profile 15800 2211 South 47th Street, Phoenix, AZ, United States, 85034 https://www.avnet.com
SoftBank Group Corp View profile 86023 1-9-1 Higashi-shimbashi, Minato-ku, Tokyo, Japan, 105-7303 https://www.group.softbank
Aviva PLC View profile 23247 St Helen's, 1 Undershaft, London, United Kingdom, EC3P 3DQ https://www.aviva.com
Verizon Communications Inc View profile 105400 1095 Avenue of the Americas, New York, NY, United States, 10036 https://www.verizon.com
PTC View profile 5001-10000 Boston, Massachusetts, United States, North America http://www.ptc.com
Zebra Technologies Corp Class A View profile 9750 3 Overlook Point, Lincolnshire, IL, United States, 60069 https://www.zebra.com
Cisco Systems Inc View profile 84900 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 https://www.cisco.com
NXP Semiconductors NV View profile 34200 60 High Tech Campus, Eindhoven, NB, Netherlands, 5656 AG https://www.nxp.com
ARM Holdings PLC ADR View profile 7096 110 Fulbourn Road, Cambridge, United Kingdom, CB1 9NJ https://www.arm.com
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Intel Corp View profile 124800 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 https://www.intel.com

Middle East & Africa internet of things (iot) in retail market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to internet of things (iot) in retail market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 59.84% in 2024. Horizon Databook has segmented the Middle East & Africa internet of things (iot) in retail market based on hardware, platform, services covering the revenue growth of each sub-segment from 2021 to 2033.


This growth can be attributed to the rising demand for IoT solutions driven by the expansion of the retail sector in the region. Retailers in the region are leveraging IoT technologies that can significantly enhance customer experiences by offering personalized services, optimizing store layouts, and providing real-time product recommendations.

Moreover, IoT solutions are being increasingly used for smart store management, predictive maintenance, and real-time analytics to optimize staffing levels, improve queue management, and enhance the in-store experience.

Reasons to subscribe to Middle East & Africa internet of things (iot) in retail market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Middle East & Africa internet of things (iot) in retail market databook

  • Our clientele includes a mix of internet of things (iot) in retail market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa internet of things (iot) in retail market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa internet of things (iot) in retail market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

MEA internet of things (iot) in retail market size, by country, 2021-2033 (US$M)

Middle East & Africa Internet Of Things (IoT) In Retail Market Outlook Share, 2024 & 2033 (US$M)

MEA internet of things (iot) in retail market size, by country, 2021-2033 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more
Chat with us
Research Assistance
Online