U.S. Lipstick Market Size & Outlook, 2025-2030
The lipstick market in the United States is expected to reach a projected revenue of US$ 4,184.6 million by 2030. A compound annual growth rate of 4.2% is expected of the United States lipstick market from 2025 to 2030.
Revenue, 2024 (US$M)
$3,199.3
Forecast, 2030 (US$M)
$4,184.6
CAGR, 2025 - 2030
4.2%
Report Coverage
U.S.
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U.S. lipstick market highlights
- The U.S. lipstick market generated a revenue of USD 3,199.3 million in 2024 and is expected to reach USD 4,184.6 million by 2030.
- The U.S. market is expected to grow at a CAGR of 4.2% from 2025 to 2030.
- In terms of segment, shimmer was the largest revenue generating product in 2024.
- Matte is the most lucrative product segment registering the fastest growth during the forecast period.
Lipstick market data book summary
| Market revenue in 2024 | USD 3,199.3 million |
| Market revenue in 2030 | USD 4,184.6 million |
| Growth rate | 4.2% (CAGR from 2025 to 2030) |
| Largest segment | Shimmer |
| Fastest growing segment | Matte |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Shimmer, Matte, Cream, Long-wearing |
Other key industry trends
- In terms of revenue, U.S. accounted for 18.3% of the global lipstick market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. lipstick market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 4,184.6 million by 2030.
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Lipstick Market Scope
Lipstick market segmentation & scope
Lipstick Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Parfums Christian Dior SA | View profile | - | Paris, Ile-de-France, France, Europe | https://www.dior.com/carrieres/index.html |
| CHANEL | View profile | 10001+ | Neuilly-sur-seine, Ile-de-France, France, Europe | https://www.chanel.com/us/ |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Beiersdorf AG | View profile | 21958 | Unnastrasse 48, Hamburg, Germany, 22529 | https://www.beiersdorf.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
U.S. lipstick market size, by product, 2018-2030 (US$M)
U.S. Lipstick Market Outlook Share, 2024 & 2030 (US$M)
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