Italy Lottery Market Size & Outlook, 2024-2030
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Italy lottery market highlights
- The Italy lottery market generated a revenue of USD 12,787.1 million in 2024 and is expected to reach USD 17,096.5 million by 2030.
- The Italy market is expected to grow at a CAGR of 4.9% from 2025 to 2030.
- In terms of segment, draw based lottery was the largest revenue generating category in 2024.
- Sports game is the most lucrative category segment registering the fastest growth during the forecast period.
Lottery market data book summary
| Market revenue in 2024 | USD 12,787.1 million |
| Market revenue in 2030 | USD 17,096.5 million |
| Growth rate | 4.9% (CAGR from 2025 to 2030) |
| Largest segment | Draw based lottery |
| Fastest growing segment | Sports game |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Draw based lottery, Instant lottery, Sports game |
Other key industry trends
- In terms of revenue, Italy accounted for 3.6% of the global lottery market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany lottery market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 38,214.9 million by 2030.
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Lottery Market Scope
Lottery Market Companies
| Name | Profile | # Employees | HQ | Website |
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Italy lottery market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to lottery market will help companies and investors design strategic landscapes.
Draw based lottery was the largest segment with a revenue share of 50.61% in 2024. Horizon Databook has segmented the Italy lottery market based on draw based lottery, instant lottery, sports game covering the revenue growth of each sub-segment from 2018 to 2030.
The rise in lottery adoption in Italy can be attributed to several interconnected factors, including government regulation, the expansion of digital platforms, economic circumstances, and changes in consumer behavior.
The increasing adoption of smartphones and internet access has facilitated the shift from physical lottery tickets to digital platforms. Players can now easily participate in lottery games via official apps or websites, which has made the process of purchasing tickets, checking results, and claiming prizes much more convenient.
Italian lottery operators have invested heavily in developing mobile-friendly apps and online interfaces that enable users to play instantly and track their results. These platforms offer quick and easy access to traditional games, as well as instant-win games, which appeal to younger and tech-savvy audiences.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy lottery market , including forecasts for subscribers. This country databook contains high-level insights into Italy lottery market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy lottery market size, by category, 2018-2030 (US$M)
Italy Lottery Market Outlook Share, 2024 & 2030 (US$M)
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