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Brazil Luxury Hair Care Market Size & Outlook, 2023-2030

The luxury hair care market in Brazil is expected to reach a projected revenue of US$ 1,046.9 million by 2030. A compound annual growth rate of 11.6% is expected of Brazil luxury hair care market from 2024 to 2030.
Revenue, 2023 (US$M)
$484.9
Forecast, 2030 (US$M)
$1,046.9
CAGR, 2024 - 2030
11.6%
Report Coverage
Brazil

Brazil luxury hair care market highlights

  • The Brazil luxury hair care market generated a revenue of USD 484.9 million in 2023 and is expected to reach USD 1,046.9 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 11.6% from 2024 to 2030.
  • In terms of segment, shampoos was the largest revenue generating product in 2023.
  • Hair Coloring Products is the most lucrative product segment registering the fastest growth during the forecast period.


Luxury hair care market data book summary

Market revenue in 2023USD 484.9 million
Market revenue in 2030USD 1,046.9 million
Growth rate11.6% (CAGR from 2023 to 2030)
Largest segmentShampoos
Fastest growing segmentHair Coloring Products
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationShampoos, Conditioners, Hair Coloring Products, Hair Styling Products, Hair Oil
Key market players worldwideL'Oreal SA, The Estee Lauder Companies Inc Class A, Kaneka Corp, Kao Corp, KOSE Corp, Seven Haircare, Alcora Corporation, Jose Eber Hair, Philip Kingsley, Kevin Murphy


Other key industry trends

  • In terms of revenue, Brazil accounted for 2.3% of the global luxury hair care market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil luxury hair care market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 1,046.9 million by 2030.

This has led to prudent spending habits, where individuals are opting for one-time investments instead of annual expenses on hair treatments, thereby contributing to the growth of the luxury hair care market in the country.

The beauty and personal care competition intensified in 2022. Natura&Co, encompassing Natura Cosméticos SA, Avon Cosméticos Ltda, The Body Shop Brasil Ind Com Cosméticos Ltda, and Aesop Brasil Com Cosméticos Ltda, maintained local leadership among global brand owners. Notably, growth was prominent in hair color cosmetics and fragrances.

In the Brazilian luxury hair care market, brands strategically highlight the significance of tailored hair care needs for women with wavy hair, acknowledging the pervasive influence of straight hair culture.

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Luxury Hair Care Market Companies

NameProfile# EmployeesHQWebsite
L'Oreal SAView profile 94,60541, Rue Martre, Clichy Cedex, Paris, France, 92117www.loreal.com
The Estee Lauder Companies Inc Class AView profile 62,000767 Fifth Avenue, New York, NY, United States, 10153www.elcompanies.com
Kao CorpView profile 42,45014-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210www.kao.com
Kaneka CorpView profile 13,2843-2-4, Nakanoshima, Kita-ku, Osaka, Japan, 530-8288www.kaneka.co.jp
KOSE CorpView profile 12,8163-6-2, Nihonbashi, Chuo-ku, Tokyo, Japan, 103-8251www.kose.co.jp
Alcora CorporationView profile 51-100Miami, Florida, United States, North Americawww.alcoracorp.com/
Seven HaircareView profile 101-250Mercer Island, Washington, United States, North America7haircare.com/
Jose Eber HairView profile 11-50Calabasas, California, United States, North Americawww.joseeberhair.com
Philip KingsleyView profile 11-50London, England, United Kingdom, Europewww.philipkingsley.co.uk/
Kevin MurphyView profile 101-250Brisbane, Queensland, Australia, Oceaniawww.kevinmurphy.com.au

Brazil Luxury Hair Care Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Luxury Hair Care Market Outlook will help companies and investors design strategic landscapes.


Shampoos was the largest segment with a revenue share of 32.54% in 2023.

Horizon Databook has segmented the Brazil luxury hair care market based on shampoos, conditioners, hair coloring products, hair styling products, hair oil covering the revenue growth of each sub-segment from 2018 to 2030.




This has led to prudent spending habits, where individuals are opting for one-time investments instead of annual expenses on hair treatments, thereby contributing to the growth of the luxury hair care market in the country.

The beauty and personal care competition intensified in 2022. Natura&Co, encompassing Natura Cosméticos SA, Avon Cosméticos Ltda, The Body Shop Brasil Ind Com Cosméticos Ltda, and Aesop Brasil Com Cosméticos Ltda, maintained local leadership among global brand owners. Notably, growth was prominent in hair color cosmetics and fragrances.

In the Brazilian luxury hair care market, brands strategically highlight the significance of tailored hair care needs for women with wavy hair, acknowledging the pervasive influence of straight hair culture.

  • Brazil Luxury Hair Care Market Product Outlook (Revenue, USD Million , 2018-2030)
    • Shampoos
    • Conditioners
    • Hair Coloring Products
    • Hair Styling Products
    • Hair Oil
    • Others
  • Brazil Luxury Hair Care Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • Hypermarkets & Supermarkets
    • Pharmacy & Drugstore
    • Specialty Stores
    • Online
    • Others
  • Brazil Luxury Hair Care Market Price Range Outlook (Revenue, USD Million , 2018-2030)
    • USD 30 to USD 65
    • USD 65 to USD 100
    • USD 100 to USD 150
    • USD 150 to USD 200
    • Above USD 200

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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil Luxury Hair Care Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Brazil Luxury Hair Care Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Brazil Luxury Hair Care Market, 2018-2030 (US$M)

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Brazil luxury hair care market statistics, by product, 2018-2030 (US$M)

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Brazil luxury hair care market statistics, by product, 2018-2030 (USD Million)

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