China Manga Market Size & Outlook, 2024-2030
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China manga market highlights
- The China manga market generated a revenue of USD 3,113.8 million in 2024 and is expected to reach USD 8,941.8 million by 2030.
- The China market is expected to grow at a CAGR of 19.7% from 2025 to 2030.
- In terms of segment, digital was the largest revenue generating content type in 2024.
- Digital is the most lucrative content type segment registering the fastest growth during the forecast period.
Manga market data book summary
| Market revenue in 2024 | USD 3,113.8 million |
| Market revenue in 2030 | USD 8,941.8 million |
| Growth rate | 19.7% (CAGR from 2025 to 2030) |
| Largest segment | Digital |
| Fastest growing segment | Digital |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Printed, Digital |
| Key market players worldwide | Akita Shoten, Bilibili Inc ADR, Bungeishunju, Good Smile Company, Houbunsha, Kadokawa Corp, Kodansha, Media Do Co Ltd, 7Seas Entertainment, Shogakukan, Shueisha, Viz Comic, Yen Press |
Other key industry trends
- In terms of revenue, China accounted for 19.9% of the global manga market in 2024.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, Japan manga market is projected to lead the regional market in terms of revenue in 2030.
- South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 5,212.7 million by 2030.
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Manga Market Scope
Manga Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Viz Comic | View profile | - | Ealing, Ealing, United Kingdom, Europe | https://viz.co.uk/ |
| Yen Press | View profile | 11-50 | New York, New York, United States, North America | https://yenpress.com/ |
| Shueisha | View profile | 501-1000 | Tokyo, Tokyo, Japan, Asia | https://www.shueisha.co.jp/ |
| Shogakukan | View profile | 501-1000 | Tokyo, Tokyo, Japan, Asia | https://www.shogakukan.co.jp/ |
| 7Seas Entertainment | View profile | 51-100 | Hyderabad, Andhra Pradesh, India, Asia | http://www.7seasent.com |
| Kodansha | View profile | 501-1000 | Tokyo, Tokyo, Japan, Asia | http://www.kodansha.co.jp/ |
| Houbunsha | View profile | - | Tokyo, Tokyo, Japan, Asia | https://houbunsha.co.jp/ |
| Bungeishunju | View profile | 251-500 | Tokyo, Tokyo, Japan, Asia | https://www.bunshun.co.jp/ |
| Akita Shoten | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | https://www.akitashoten.co.jp/ |
| Media Do Co Ltd | View profile | 696 | 1-1-1 Hitotsubashi Chiyoda-ku, 5th Floor, Palaceside Building, Tokyo, Japan, 100-0003 | http://www.mediado.jp |
| Kadokawa Corp | View profile | 8488 | 2-13-3 Fujimi, Chiyoda-ku, Tokyo, Japan, 102-8177 | https://www.kadokawa.co.jp |
| Bilibili Inc ADR | View profile | 8801 | No. 485 Zhengli Road, Building 3, Guozheng Center, Yangpu District, Shanghai, China, People's Republic of, 200433 | https://www.bilibili.com |
| Good Smile Company | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | http://www.goodsmile.info/ |
China manga market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to manga market will help companies and investors design strategic landscapes.
Digital was the largest segment with a revenue share of 88.95% in 2024. Horizon Databook has segmented the China manga market based on printed, digital covering the revenue growth of each sub-segment from 2018 to 2030.
China manga market is estimated to reach USD in 8,370.5 million by 2030 and is anticipated to exhibit the CAGR of 18.1%. The increased readership for manga driven by the availability of various renowned publishers, online content, streaming platforms, etc., is favoring the market growth in the country.
Moreover, several large-scale conventions are conducted in China that brings together the anime and manga fans. These events offer different publications and merchandise which further instigates the demand for manga, thereby driving the market growth.
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Target buyers of China manga market databook
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Our clientele includes a mix of manga market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China manga market , including forecasts for subscribers. This country databook contains high-level insights into China manga market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China Content Type - Manga Market size, 2024 - 2030 (US$M)
China Manga Market Outlook Share, 2024 & 2030 (US$M)
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