North America Metaverse Market Size & Outlook, 2025-2030

The metaverse market in North America is expected to reach a projected revenue of US$ 355,523.7 million by 2030. A compound annual growth rate of 43.5% is expected of North America metaverse market from 2025 to 2030.
Revenue, 2024 (US$M)
$45,162.0
Forecast, 2030 (US$M)
$355,523.7
CAGR, 2025 - 2030
43.5%
Report Coverage
North America

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North America metaverse market, 2018-2030 (US$M)

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North America metaverse market highlights

  • The North America metaverse market generated a revenue of USD 45,162.0 million in 2024.
  • The market is expected to grow at a CAGR of 41% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating product in 2024.
  • Services is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.

North America data book summary

Market revenue in 2024USD 45,162.0 million
Market revenue in 2030USD 355,523.7 million
Growth rate41% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationInfrastructure, Hardware, Software, Services
Key market players worldwideMeta Platforms Inc Class A, Tencent Holdings Ltd, NetEase Inc ADR, NVIDIA Corp, Epic Corp, Roblox Corp Ordinary Shares - Class A, Nextech3d AI Corp Ordinary Shares - New Shares, Grayscale Decentraland Trust (MANA), Microsoft Corp, Antier Solutions Pvt Ltd, ByteDance, Unity Technologies, Lilith Games, The Sandbox, Active Theory

Other key industry trends

  • In terms of revenue, North America region accounted for 42.8% of the global metaverse market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 295,489.3 million by 2030.

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Metaverse Market Companies

Name Profile # Employees HQ Website
Active Theory View profile 11-50 Venice, California, United States, North America https://activetheory.net/home
Lilith Games View profile 501-1000 Jiading, Shanghai, China, Asia https://www.lilith.sh
Unity Technologies View profile 5001-10000 San Francisco, California, United States, North America https://unity.com/
ByteDance View profile 10001+ Beijing, Beijing, China, Asia http://bytedance.com
Nextech3d AI Corp Ordinary Shares - New Shares View profile 172 Toronto Rpo Royal Bank Plaza, Po Box 64039, Toronto, ON, Canada, M5J 2T6 https://www.nextechar.com
NetEase Inc ADR View profile 29128 No. 599 Wangshang Road, NetEase Building, Binjiang District, Hangzhou, China, People's Republic of, 310052 https://ir.netease.com
The Sandbox View profile 101-250 San Francisco, California, United States, North America https://www.sandbox.game
Antier Solutions Pvt Ltd View profile 501-1000 Nottingham, Nottingham, United Kingdom, Europe https://antiersolutions.com/
Grayscale Decentraland Trust (MANA) View profile - - -
Roblox Corp Ordinary Shares - Class A View profile 2457 970 Park Place, San Mateo, CA, United States, 94403 https://www.corp.roblox.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Tencent Holdings Ltd View profile 104787 No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 http://www.tencent.com
NVIDIA Corp View profile 29600 2788 San Tomas Expressway, Santa Clara, CA, United States, 95051 https://www.nvidia.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Epic Corp View profile 2 PO Box 11147, Newport Beach, CA, United States, 92658

North America metaverse market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to metaverse market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 40.36% in 2024. Horizon Databook has segmented the North America metaverse market based on infrastructure, hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.


The North American metaverse market is competitive due to multiple augmented reality (AR) device and solution providers, such as PTC, Magic Leap, Inc., Microsoft Corporation, and Google LLC. North America strongly demands VR in business, sports, and entertainment. 

Meanwhile, several companies, including Apple Inc., Google LLC, Microsoft Corporation, and Meta, are making significant advancements in extended reality (xR), bolstering the metaverse market. 

Furthermore, the region's metaverse market is driven by the government's support and ambition to leverage the metaverse's potential to improve the effectiveness and standard of public services and strengthen cooperation between regional and federal government agencies.

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Target buyers of North America metaverse market databook

  • Our clientele includes a mix of metaverse market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America metaverse market , including forecasts for subscribers. This continent databook contains high-level insights into North America metaverse market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America metaverse market size, by country, 2018-2030 (US$M)

North America Metaverse Market Outlook Share, 2024 & 2030 (US$M)

North America metaverse market size, by country, 2018-2030 (US$M)

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