U.S. Nail Polish Market Size & Outlook, 2023-2030
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U.S. nail polish market highlights
- The U.S. nail polish market generated a revenue of USD 2,397.3 million in 2023 and is expected to reach USD 3,491.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.5% from 2024 to 2030.
- In terms of segment, regular nail polish (standard/traditional) was the largest revenue generating type in 2023.
- UV Gel Nail Polish is the most lucrative type segment registering the fastest growth during the forecast period.
Nail polish market data book summary
| Market revenue in 2023 | USD 2,397.3 million |
| Market revenue in 2030 | USD 3,491.2 million |
| Growth rate | 5.5% (CAGR from 2023 to 2030) |
| Largest segment | Regular nail polish (standard/traditional) |
| Fastest growing segment | UV Gel Nail Polish |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Regular Nail Polish (Standard/Traditional), UV Gel Nail Polish, Dip Powder, Acrylic, Polygel, Others (Matte, Metallic, etc.) |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, Revlon, The Estee Lauder Companies Inc Class A, Shiseido Co Ltd, Unilever PLC, Art of Beauty, butter LONDON |
Other key industry trends
- In terms of revenue, U.S. accounted for 14.8% of the global nail polish market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. nail polish market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 876.8 million by 2030.
Regular nail polish (standard/traditional) was the largest segment with a revenue share of 45.18% in 2023. Horizon Databook has segmented the U.S. nail polish market based on regular nail polish (standard/traditional), uv gel nail polish, dip powder, acrylic, polygel, others (matte, metallic, etc.) covering the revenue growth of each sub-segment from 2017 to 2030.
The increasing popularity of nail polish in the U.S. has led to the introduction of unique nail polish finishes, such as glitter, magnetic, sequins, and metallic. The growing trend among women to groom their nails, along with the launch of several new products, is expected to drive the market demand over the forecast period. Nail art and extensions have become an important grooming component among millennials.
Moreover, this demand is expected to grow rapidly over the forecast period owing to the introduction of nail paints with natural and chemical-free content. Moreover, the demand for liquid-based nail polish is driven by its easy application and availability in various colors.
Liquid products are expected to account for a larger market share over the forecast period, considering their longstanding presence. In addition, these products have witnessed various advancements and developments in terms of color textures and product designs for easy usability.
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Nail Polish Market Scope
Nail Polish Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| butter LONDON | View profile | 51-100 | Seattle, Washington, United States, North America | http://www.butterlondon.com |
| Art of Beauty | View profile | 11-50 | Bedford, Ohio, United States, North America | https://www.zoya.com/ |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
U.S. nail polish market size, by type, 2017-2030 (US$M)
U.S. Nail Polish Market Outlook Share, 2023 & 2030 (US$M)
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