Middle East & Africa Non-alcoholic Spirits Market Size & Outlook
Related Markets
MEA non-alcoholic spirits market highlights
- The MEA non-alcoholic spirits market generated a revenue of USD 47.1 million in 2024.
- The market is expected to grow at a CAGR of 8.1% from 2025 to 2030.
- In terms of segment, vodka was the largest revenue generating product in 2024.
- Gin is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 47.1 million |
| Market revenue in 2030 | USD 74.2 million |
| Growth rate | 8.1% (CAGR from 2025 to 2030) |
| Largest segment | Vodka |
| Fastest growing segment | Gin |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Whiskey, Rum, Gin, Vodka |
| Key market players worldwide | Diageo PLC, Pernod Ricard SA |
Other key industry trends
- In terms of revenue, MEA region accounted for 11.4% of the global non-alcoholic spirits market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- North America is the fastest growing regional market and is projected to reach USD 131.1 million by 2030.
Vodka was the largest segment with a revenue share of 36.94% in 2024. Horizon Databook has segmented the Middle East & Africa non-alcoholic spirits market based on whiskey, rum, gin, vodka covering the revenue growth of each sub-segment from 2018 to 2030.
The Middle East & Africa sports event market is growing as a result of greater government investment, international event hosting, and climbing sports viewership. The UAE, Saudi Arabia, and South Africa are becoming primary destinations for international sports tournaments.
Football, motorsports, and combat sports are in rising demand, drawing sponsorship agreements and media rights partnerships. Governments are actively investing in infrastructure, such as stadiums and training centers, to enhance local leagues and bring in international competitions.
Digital streaming platforms and sports broadcasting networks are also growing, making live sports content more accessible throughout the region.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Non-alcoholic Spirits Market Scope
Non-alcoholic Spirits Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Pentire Group | View profile | 11-50 | Newquay, Cornwall, United Kingdom, Europe | https://pentire.group/ |
| Spiritless | View profile | 51-100 | Austin, Texas, United States, North America | https://spiritless.com |
| Kin Euphorics | View profile | 11-50 | New York, New York, United States, North America | https://www.kineuphorics.com |
| Ritual Zero Proof | View profile | 11-50 | Chicago, Illinois, United States, North America | https://www.ritualzeroproof.com/ |
| Ceder's | View profile | 10001+ | Paris, Texas, United States, North America | https://www.cedersdrinks.com |
| Seedlip | View profile | 51-100 | London, England, United Kingdom, Europe | https://www.seedlipdrinks.com/ |
| Lyre's Spirit Co | View profile | 101-250 | Leichhardt, New South Wales, Australia, Oceania | https://lyres.com |
| Diageo PLC | View profile | 30269 | 16 Great Marlborough Street, London, United Kingdom, W1F 7HS | https://www.diageo.com |
| Pernod Ricard SA | View profile | 20617 | 5, Cours Paul Ricard, Paris, France, 75008 | https://www.pernod-ricard.com |
MEA non-alcoholic spirits market size, by country, 2018-2030 (US$M)
Middle East & Africa Non-alcoholic Spirits Market Outlook Share, 2024 & 2030 (US$M)
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