U.S. Non-alcoholic Spirits Market Size & Outlook, 2025-2030

The non-alcoholic spirits market in the United States is expected to reach a projected revenue of US$ 161.9 million by 2030. A compound annual growth rate of 10.4% is expected of the United States non-alcoholic spirits market from 2025 to 2030.
Revenue, 2024 (US$M)
$88.8
Forecast, 2030 (US$M)
$161.9
CAGR, 2025 - 2030
10.4%
Report Coverage
U.S.

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U.S. non-alcoholic spirits market, 2018-2030 (US$M)

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U.S. non-alcoholic spirits market highlights

  • The U.S. non-alcoholic spirits market generated a revenue of USD 62.0 million in 2024 and is expected to reach USD 106.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 9.7% from 2025 to 2030.
  • In terms of segment, vodka was the largest revenue generating product in 2024.
  • Gin is the most lucrative product segment registering the fastest growth during the forecast period.


Non-alcoholic spirits market data book summary

Market revenue in 2024USD 62.0 million
Market revenue in 2030USD 106.8 million
Growth rate9.7% (CAGR from 2025 to 2030)
Largest segmentVodka
Fastest growing segmentGin
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWhiskey, Rum, Gin, Vodka
Key market players worldwideDiageo PLC, Pernod Ricard SA


Other key industry trends

  • In terms of revenue, U.S. accounted for 15.0% of the global non-alcoholic spirits market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. non-alcoholic spirits market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 10.0 million by 2030.

Vodka was the largest segment with a revenue share of 37.9% in 2024. Horizon Databook has segmented the U.S. non-alcoholic spirits market based on whiskey, rum, gin, vodka covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. sports event market continues to grow, fueled by high fan involvement, increasing sponsorship spend, and advances in technology. The top leagues including the NFL, NBA, and MLB rule, drawing millions of fans and commanding huge media rights deals.

The adoption of digital technologies such as augmented reality (AR) and real-time data analytics boosts fan experience. Sports betting legalization has also contributed to market growth, boosting audience engagement.

Stadium modernization, VIP hospitality packages, and hybrid event models that offer a mix of live and virtual experiences continue to fuel demand. Women's sport growth and the focus on sustainability are also framing the future of the industry.

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Non-alcoholic Spirits Market Scope

Non-alcoholic Spirits Market Companies

Name Profile # Employees HQ Website
Pentire Group View profile 11-50 Newquay, Cornwall, United Kingdom, Europe https://pentire.group/
Spiritless View profile 51-100 Austin, Texas, United States, North America https://spiritless.com
Kin Euphorics View profile 11-50 New York, New York, United States, North America https://www.kineuphorics.com
Ritual Zero Proof View profile 11-50 Chicago, Illinois, United States, North America https://www.ritualzeroproof.com/
Ceder's View profile 10001+ Paris, Texas, United States, North America https://www.cedersdrinks.com
Seedlip View profile 51-100 London, England, United Kingdom, Europe https://www.seedlipdrinks.com/
Lyre's Spirit Co View profile 101-250 Leichhardt, New South Wales, Australia, Oceania https://lyres.com
Diageo PLC View profile 30269 16 Great Marlborough Street, London, United Kingdom, W1F 7HS https://www.diageo.com
Pernod Ricard SA View profile 20617 5, Cours Paul Ricard, Paris, France, 75008 https://www.pernod-ricard.com

US Product - Non-alcoholic Spirits Market size, 2024 - 2030 (US$M)

U.S. Non-alcoholic Spirits Market Outlook Share, 2024 & 2030 (US$M)

US Product - Non-alcoholic Spirits Market size, 2024 - 2030 (US$M)

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