Japan Nutraceuticals Market Size & Outlook, 2025-2030

The nutraceuticals market in Japan is expected to reach a projected revenue of US$ 49,931.9 million by 2030. A compound annual growth rate of 9.9% is expected of Japan nutraceuticals market from 2025 to 2030.
Revenue, 2024 (US$M)
$28,306.1
Forecast, 2030 (US$M)
$49,931.9
CAGR, 2025 - 2030
9.9%
Report Coverage
Japan

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Japan nutraceuticals market, 2018-2030 (US$M)

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Japan nutraceuticals market highlights

  • The Japan nutraceuticals market generated a revenue of USD 28,306.1 million in 2024 and is expected to reach USD 49,931.9 million by 2030.
  • The Japan market is expected to grow at a CAGR of 9.9% from 2025 to 2030.
  • In terms of segment, dietary supplements was the largest revenue generating product in 2024.
  • Dietary Supplements is the most lucrative product segment registering the fastest growth during the forecast period.


Nutraceuticals market data book summary

Market revenue in 2024USD 28,306.1 million
Market revenue in 2030USD 49,931.9 million
Growth rate9.9% (CAGR from 2025 to 2030)
Largest segmentDietary supplements
Fastest growing segmentDietary Supplements
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDietary Supplements, Functional Food, Functional Beverages, Infant Formula
Key market players worldwideDSM, Alticor Corporate Enterprises, Pfizer Inc, Nestle SA, The Kraft Heinz Co, The Hain Celestial Group Inc, Nature's Brands, General Mills Inc, Danone SA, Tyson Foods Inc Class A, Amway Corporation, Yakult Honsha Co Ltd, Otsuka Pharmaceutical, GlaxoSmithKline, Haleon PLC


Other key industry trends

  • In terms of revenue, Japan accounted for 4.8% of the global nutraceuticals market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China nutraceuticals market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 63,265.7 million by 2030.

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Nutraceuticals Market Companies

Name Profile # Employees HQ Website
Haleon PLC View profile 24622 The Heights, Building 5, First Floor, Surrey, Weybridge, United Kingdom, KT13 0NY https://www.haleon.com
Amway Corporation View profile 10001+ Ada, Michigan, United States, North America http://www.amway.com
Alticor Corporate Enterprises View profile 10001+ Ada, Michigan, United States, North America http://www.alticor.com
GlaxoSmithKline View profile 10001+ London, England, United Kingdom, Europe http://www.gsk.com
Yakult Honsha Co Ltd View profile 29880 1-19 Higashi Shimbashi 1-chome, Minato-ku, Tokyo, Japan, 105-0021 http://www.yakult.co.jp
The Kraft Heinz Co View profile 36000 One PPG Place, Pittsburgh, PA, United States, 15222 https://www.kraftheinzcompany.com
Nature's Brands View profile 11-50 Chattanooga, Tennessee, United States, North America https://www.naturesbrands.com/
Tyson Foods Inc Class A View profile 139000 2200 West Don Tyson Parkway, Springdale, AR, United States, 72762-6999 https://www.tysonfoods.com
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Otsuka Pharmaceutical View profile 251-500 Tokyo, Tokyo, Japan, Asia https://www.otsuka.co.jp/en/
DSM View profile 10001+ Heerlen, Limburg, The Netherlands, Europe http://www.dsm.com
The Hain Celestial Group Inc View profile 2837 4600 Sleepytime Drive, Co, Boulder, DE, United States, 80301 https://www.hain.com
Danone SA View profile 88843 17, Boulevard Haussmann, Paris, France, 75009 https://www.danone.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com
Pfizer Inc View profile 88000 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 https://www.pfizer.com

Japan nutraceuticals market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nutraceuticals market will help companies and investors design strategic landscapes.


Dietary supplements was the largest segment with a revenue share of 52.58% in 2024. Horizon Databook has segmented the Japan nutraceuticals market based on dietary supplements, functional food, functional beverages, infant formula covering the revenue growth of each sub-segment from 2018 to 2030.


Nutritional supplements are gaining popularity in Japan on account of growing consumer awareness about a balanced diet. The dependence on nutritional supplements is increasing to compensate for the lack of vitamins and minerals in the daily diet, which is expected to augment market growth over the forecast period.

The high prevalence of pharmaceutical manufacturers in Japan along with technological innovation by companies including Taisho Pharmaceuticals is expected to have a positive impact on market growth. Furthermore, high market visibility of dietary supplements due to easy product access is expected to drive the market over the forecast period.

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Horizon Databook provides a detailed overview of country-level data and insights on the Japan nutraceuticals market , including forecasts for subscribers. This country databook contains high-level insights into Japan nutraceuticals market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan nutraceuticals market size, by product, 2018-2030 (US$M)

Japan Nutraceuticals Market Outlook Share, 2024 & 2030 (US$M)

Japan nutraceuticals market size, by product, 2018-2030 (US$M)

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