Nutraceuticals Market Size, Share & Trends Report

Nutraceuticals Market Size, Share & Trends Analysis Report By Product (Dietary Supplements, Functional Food, Functional Beverage), By Region (North America, Asia Pacific, Europe, CSA, MEA), And Segment Forecasts, 2018 - 2025

  • Published Date: Dec, 2017
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-059-0
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 118

Industry Insights

The global nutraceuticals market size was valued at USD 272.35 billion in 2016. Increasing risk of diseases such as high blood pressure, obesity, diabetes, and cholesterol is expected to boost product demand over the forecast period. High cost associated with healthcare treatments has resulted in rising consumer interest in nutraceuticals over the past few years.

U.S. nutraceuticals market

Nutraceuticals provide health and medicinal benefits and enhance basic nutritive value of food. Demand from developing economies, particularly India, China, Brazil, and South Korea, has been rising with increasing focus on health and wellbeing.

Nutraceuticals provide essential nutrients as dietary supplements and functional foods and beverages. Global trends are leaning toward personalized nutrition, wherein nutraceuticals are expected to play a major role. This trend is expected to help individuals from different regions and demographics select products that suit their nutrition requirements.

Increasing occurrence of chronic diseases and high healthcare costs are expected to boost the demand for nutraceuticals over the forecast period. High youth population in developing economies is anticipated to promote the consumption of dietary supplements and functional beverages, thereby driving market growth over the forecast period.

The U.S., Japan, Israel, and Germany are key markets for nutraceuticals owing to high product adoption rate in these developed economies. China, India, and Brazil are expected to witness above average growth over the forecast period because of increasing investments by manufacturers.

Product Insights

Dietary supplement ingredients such as vitamins, mineral blends, carotenoids, and omega 3 are also used for reducing the risk of malnutrition in adults and infants. High birth rate, growing geriatric population, increasing number of premature births, and a surge in the number of people falling prey to malnutrition are factors expected to promote the usage of clinical nutrition products over the forecast period.

The functional beverages segment is expected to ascend at the highest CAGR of over 8.1% during the forecast period. This can be attributed to two key factors: increasing consumption of sports and energy drinks, particularly among youth, and rising preference of consumers for ready-to-drink beverages.

Rising disposable income of consumers is likely to have a positive impact on the demand for dietary supplements over the forecast period. Manufacturers have also adopted the practice of conducting extensive research to develop innovative products in terms of nutrition content and flavor. This is expected to open new avenues for industry growth over the next eight years.

Functional foods are widely used because of their potential health benefits. Consumption of these supplements can reduce total and low-density lipoprotein (LDL) cholesterol content, thus reducing the risk of cardiac diseases.

Regional Insights

Asia Pacific accounted for a dominant share of 44.3% in 2016 and is anticipated to witness the fastest growth over the forecast period due to rapidly increasing product demand in India, China, and South Korea. Expansion of the retail sector in emerging economies such as China, Indonesia, Malaysia, and India, in light of increasing regulatory support, is expected to increase accessibility to buyers over the forecast period.

Global nutraceuticals market

North America is a mature market and accounted for 27.5% of the global revenue share in 2015. Rising geriatric population coupled with high healthcare costs in developed countries in this region is expected to have a positive impact on the demand for nutraceuticals over the forecast period.

The market is marked by new product launches, leading to high competition among players in the region. However, strict regulatory policies along with the maturation of dietary supplements market are expected to restrain growth over the forecast period.

Rapid urbanization and rising disposable income in South Africa and countries in the Middle East are expected to fuel the demand for dietary supplements over the next eight years. Increasing importance of the Middle East as a commercial hub on account of the region’s strong presence in the oil and gas sector is expected to increase the number of working professionals. This may fuel the demand for dietary supplements and nutraceuticals over the forecast period.

Nutraceuticals Market Share Insights

This industry is highly competitive, and Nestle, Cargill Incorporated, Danone, Royal DSM N.V., and Bayer Healthcare AG are some of the key players. An increasing number of local and global players are functioning through large distribution networks worldwide. Various distribution channels used in nutraceutical market include direct supply agreements and third-party contracts.

Companies such as Action Labs, Inc., Guardian Lifecare Ltd., Sainsbury ASDA, Whole Foods, and A & A Pharmachem operate through third-party agreements, whereas manufacturers such as Herbalife have established direct supply agreements through their network of sales associates.

New product development and investment in R&D are other key strategies being adopted by key players to strengthen their market position. Research and development efforts are primarily directed toward developing new ingredients to be used in the manufacturing of nutraceuticals.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation

Revenue in USD Million and CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, U.K., China, Japan, India, Brazil

Report coverage             

Revenue forecast, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global nutraceuticals market report on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Dietary supplements

      • Botanicals

      • Vitamins

      • Minerals

      • Amino acids

      • Enzymes

      • Others

    • Functional food

      • Carotenoids

      • Dietary Fibers

      • Fatty Acids

      • Minerals

      • Prebiotics & Probiotics

      • Vitamins

      • Others

    • Functional beverage

      • Energy drinks

      • Sports drinks

      • Functional juices

      • Others

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

Key questions answered by the report
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