Middle East & Africa Personal Care Wipes Market Size & Outlook
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MEA personal care wipes market highlights
- The MEA personal care wipes market generated a revenue of USD 631.8 million in 2022.
- The market is expected to grow at a CAGR of 4.8% from 2023 to 2030.
- In terms of segment, baby wipes was the largest revenue generating product in 2022.
- Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 631.8 million |
| Market revenue in 2030 | USD 922.6 million |
| Growth rate | 4.8% (CAGR from 2022 to 2030) |
| Largest segment | Baby wipes |
| Fastest growing segment | Flushable Wipes |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes |
| Key market players worldwide | The Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.9% of the global personal care wipes market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 11,049.8 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Personal Care Wipes Market Scope
Personal Care Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Rockline Industries | View profile | 1001-5000 | Sheboygan, Wisconsin, United States, North America | http://www.rocklineind.com/ |
| PDI International | View profile | 251-500 | Corby, Nottinghamshire, United Kingdom, Europe | https://wearepdi.com/en-uk/ |
| EDANA | View profile | 11-50 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | https://www.edana.org/ |
| Diamond Wipes International | View profile | 101-250 | Chino, California, United States, North America | http://diamondwipes.com |
| Medline Industries | View profile | 10001+ | Mundelein, Illinois, United States, North America | http://www.medline.com/home.jsp |
| Kimberly-Clark Corp | View profile | 41000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | https://www.kimberly-clark.com |
| Edgewell Personal Care Co | View profile | 6800 | 6 Research Drive, Shelton, CT, United States, 06484 | https://www.edgewell.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | https://www.honest.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
Middle East & Africa personal care wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.
Baby wipes was the largest segment with a revenue share of 38.73% in 2022. Horizon Databook has segmented the Middle East & Africa personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The personal care wipes market in the region is expected to witness significant growth owing to the advantages offered by the wipes, such as improved absorbing material that aids in cleansing & eliminating bacteria on the skin, reducing the chance of infection and skin irritation.
Consumers’ preference for wipes that are alcohol-free, biodegradable, and free of harsh chemicals, synthetic fragrances, and artificial colors has prompted manufacturers to incorporate more natural components in their products.
Considering the rise in tourist arrivals in the Middle East and South Africa, flushable personal care wipes are gaining traction in the region. The international players in the personal care wipes market are offering their products through regional e-commerce channels like Amazon AE, Amazon SA, Amazon EG, Jumia, Jarir, and extra Stores.
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Target buyers of Middle East & Africa personal care wipes market databook
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Our clientele includes a mix of personal care wipes market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa personal care wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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MEA personal care wipes market size, by country, 2017-2030 (US$M)
Middle East & Africa Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)
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