North America Personal Care Wipes Market Size & Outlook
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North America personal care wipes market highlights
- The North America personal care wipes market generated a revenue of USD 7,938.7 million in 2022.
- The market is expected to grow at a CAGR of 2.8% from 2023 to 2030.
- In terms of segment, baby wipes was the largest revenue generating product in 2022.
- Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.
North America data book summary
| Market revenue in 2022 | USD 7,938.7 million |
| Market revenue in 2030 | USD 9,931.5 million |
| Growth rate | 2.8% (CAGR from 2022 to 2030) |
| Largest segment | Baby wipes |
| Fastest growing segment | Flushable Wipes |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes |
| Key market players worldwide | The Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries |
Other key industry trends
- In terms of revenue, North America region accounted for 36.1% of the global personal care wipes market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 11,049.8 million by 2030.
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Personal Care Wipes Market Scope
Personal Care Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Rockline Industries | View profile | 1001-5000 | Sheboygan, Wisconsin, United States, North America | http://www.rocklineind.com/ |
| PDI International | View profile | 251-500 | Corby, Nottinghamshire, United Kingdom, Europe | https://wearepdi.com/en-uk/ |
| EDANA | View profile | 11-50 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | https://www.edana.org/ |
| Diamond Wipes International | View profile | 101-250 | Chino, California, United States, North America | http://diamondwipes.com |
| Medline Industries | View profile | 10001+ | Mundelein, Illinois, United States, North America | http://www.medline.com/home.jsp |
| Kimberly-Clark Corp | View profile | 41000 | P.O. Box 619100, Dallas, TX, United States, 75261-9100 | https://www.kimberly-clark.com |
| Edgewell Personal Care Co | View profile | 6800 | 6 Research Drive, Shelton, CT, United States, 06484 | https://www.edgewell.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| The Honest Co Inc | View profile | 176 | 12130 Millennium Drive, Suite 500, Los Angeles, CA, United States, 90094 | https://www.honest.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
North America personal care wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.
Baby wipes was the largest segment with a revenue share of 37.07% in 2022. Horizon Databook has segmented the North America personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.
One personal care wipe category, flushable wipes, has gained popularity in North America due to their convenience, perceived enhanced cleanliness, growing awareness of hygiene, and environmental considerations.
A multinational personal care brand, Kimberly-Clark, offers flushable wipes in the North American market. The main concern in North America regarding personal care wipes, specifically flushable wipes, is whether they are genuinely flushable without causing plumbing issues. This concern has hindered its widespread adoption.
In April 2022, Cottonelle, a Kimberly-Clark brand, announced new claims for its flushable wipes to address these concerns. The company improved its flushable wipes to break down like toilet paper, obtained plumber approvals, and ensured compliance with International Water Services Flushability Group (IWSFG) 2020 flushability standards.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America personal care wipes market , including forecasts for subscribers. This continent databook contains high-level insights into North America personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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North America personal care wipes market size, by country, 2017-2030 (US$M)
North America Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)
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