North America Personal Lubricants Market Size & Outlook
Related Markets
North America personal lubricants market highlights
- The North America personal lubricants market generated a revenue of USD 696.3 million in 2024.
- The market is expected to grow at a CAGR of 9.6% from 2025 to 2030.
- In terms of segment, water-based was the largest revenue generating type in 2024.
- Silicone-based is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 696.3 million |
| Market revenue in 2030 | USD 1,206.3 million |
| Growth rate | 9.6% (CAGR from 2024 to 2030) |
| Largest segment | Water-based |
| Fastest growing segment | Silicone-based |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Water-based, Silicone-based, Oil-based |
| Key market players worldwide | Reckitt Benckiser Group PLC, Church & Dwight Co Inc, Frank Mayer and Associates, Biofilm, Trigg Laboratories, Lifestyles Healthcare, The Yes Yes Company, Lovehoney, Überlube, Sliquid |
Other key industry trends
- In terms of revenue, North America region accounted for 43.9% of the global personal lubricants market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 596.1 million by 2030.
Water-based was the largest segment with a revenue share of 51.93% in 2024. Horizon Databook has segmented the North America personal lubricants market based on water-based, silicone-based, oil-based covering the revenue growth of each sub-segment from 2018 to 2030.
North America held the largest market share in 2022, owing to the presence of a large number of manufacturers and retailers providing easy access to products. The popularity of personal lubricants is growing in the region owing to decreasing social stigma around sexual products and the easy availability of products at online retail stores & supermarket chains.
Drug store chains and mom-and-pop pharmacies started selling personal lubricants in North America in 2008 under the personal care & sexual wellness segment. Retail stores are expanding their offerings and information regarding the use of products. Drug stores often place personal lubricants next to female hygiene products to increase their visibility. These stores are creating a halo effect to market their products with sex toys.
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Personal Lubricants Market Scope
Personal Lubricants Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sliquid | View profile | 1-10 | Dallas, Texas, United States, North America | https://sliquid.com |
| Überlube | View profile | 11-50 | Skokie, Illinois, United States, North America | https://uberlube.com |
| Lovehoney | View profile | 501-1000 | Bath, Bath and North East Somerset, United Kingdom, Europe | https://www.lovehoneygroup.com/ |
| The Yes Yes Company | View profile | 11-50 | Greatham, Hampshire, United Kingdom, Europe | https://www.yesyesyes.org |
| Trigg Laboratories | View profile | 11-50 | Las Vegas, Nevada, United States, North America | https://www.trigglabs.com |
| Biofilm | View profile | 51-100 | Vista, California, United States, North America | https://biofilm.com/ |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | https://www.lifestylesglobal.com/ |
| Frank Mayer and Associates | View profile | 51-100 | Grafton, Wisconsin, United States, North America | http://www.frankmayer.com/ |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Church & Dwight Co Inc | View profile | 5550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | https://www.churchdwight.com |
North America personal lubricants market size, by country, 2018-2030 (US$M)
North America Personal Lubricants Market Outlook Share, 2024 & 2030 (US$M)
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