U.S. Personalized Testing & Supplements Market Size & Outlook
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U.S. personalized testing & supplements market highlights
- The U.S. personalized testing & supplements market generated a revenue of USD 6,193.2 million in 2024 and is expected to reach USD 15,729.3 million by 2030.
- The U.S. market is expected to grow at a CAGR of 16.9% from 2025 to 2030.
- In terms of segment, personalized supplements was the largest revenue generating service in 2024.
- Personalized Testing is the most lucrative service segment registering the fastest growth during the forecast period.
Personalized testing & supplements market data book summary
| Market revenue in 2024 | USD 6,193.2 million |
| Market revenue in 2030 | USD 15,729.3 million |
| Growth rate | 16.9% (CAGR from 2025 to 2030) |
| Largest segment | Personalized supplements |
| Fastest growing segment | Personalized Testing |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Personalized Supplements, Personalized Recommendations, Personalized Testing |
| Key market players worldwide | Viome, DSM Nutritional Products, Thorne Research Inc., Pharmavite, Baze, GNC Holdings, Vitamin Shoppe, Nestle SA, MyDNA, LifeNome Inc. |
Other key industry trends
- In terms of revenue, U.S. accounted for 52.6% of the global personalized testing & supplements market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. personalized testing & supplements market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 15,729.3 million by 2030.
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Personalized Testing & Supplements Market Scope
Personalized Testing & Supplements Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| MyDNA | View profile | 11-50 | Melbourne, Victoria, Australia, Oceania | https://www.mydna.life/ |
| Baze | View profile | 11-50 | Berlin, Berlin, Germany, Europe | https://www.baze.com/ |
| Viome | View profile | 101-250 | Bellevue, Washington, United States, North America | https://www.viome.com |
| DSM Nutritional Products | View profile | - | Parsippany, New Jersey, United States, North America | - |
| GNC Holdings | View profile | 10001+ | Pittsburgh, Pennsylvania, United States, North America | https://www.gnc.com/ |
| Thorne Research Inc. | View profile | 251-500 | New York, New York, United States, North America | https://www.thorne.com |
| Vitamin Shoppe | View profile | 5001-10000 | North Bergen, New Jersey, United States, North America | https://www.vitaminshoppe.com |
| Pharmavite | View profile | 1001-5000 | Northridge, California, United States, North America | http://www.pharmavite.com |
| LifeNome Inc. | View profile | 11-50 | New York, New York, United States, North America | https://www.lifenome.com |
| Nestle SA | View profile | 270000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | https://www.nestle.com |
U.S. personalized testing & supplements market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized testing & supplements market will help companies and investors design strategic landscapes.
Personalized supplements was the largest segment with a revenue share of 95.48% in 2024. Horizon Databook has segmented the U.S. personalized testing & supplements market based on personalized supplements, personalized recommendations, personalized testing covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of U.S. personalized testing & supplements market databook
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Our clientele includes a mix of personalized testing & supplements market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. personalized testing & supplements market , including forecasts for subscribers. This country databook contains high-level insights into U.S. personalized testing & supplements market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. personalized testing & supplements market size, by service, 2018-2030 (US$M)
U.S. Personalized Testing & Supplements Market Outlook Share, 2024 & 2030 (US$M)
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