Italy Pet Calming Products Market Size & Outlook, 2026-2033
- Consumer Goods
- Beauty & Personal Care
- Pet Calming Products Market Outlook
- Beauty & Personal Care
Global Market
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Italy pet calming products market highlights
- The Italy pet calming products market generated a revenue of USD 220.7 million in 2025 and is expected to reach USD 333.4 million by 2033.
- The Italy market is expected to grow at a CAGR of 5.4% from 2026 to 2033.
- In terms of segment, dog was the largest revenue generating pet type in 2025.
- Cat is the most lucrative pet type segment registering the fastest growth during the forecast period.
Pet calming products market data book summary
| Market revenue in 2025 | USD 220.7 million |
| Market revenue in 2033 | USD 333.4 million |
| Growth rate | 5.4% (CAGR from 2026 to 2033) |
| Largest segment | Dog |
| Fastest growing segment | Cat |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Dog, Cat |
| Key market players worldwide | Nestle SA, Virbac SA, The Now Corp, Zoetis Inc Class A, CEVA Inc, Petco Health and Wellness Co Inc Ordinary Shares - Class A, Chewy Inc, PetHonesty |
Other key industry trends
- In terms of revenue, Italy accounted for 1.2% of the global pet calming products market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Europe, Germany pet calming products market is projected to lead the regional market in terms of revenue in 2033.
- UK is the fastest growing regional market in Europe and is projected to reach USD 1,636.1 million by 2033.
The pheromone-based pet calming products market in Italy is driven by a rising awareness of pet health and wellness, coupled with a growing number of pet owners who are concerned with stress and anxiety in their pets. Urbanization and an increased understanding of how pheromones work to calm pets are leading to greater adoption.
Additionally, the Italian market is expanding due to rising disposable incomes and a preference for high-quality, natural pet care products. Consumers in the country favor products that are free from artificial scents and ingredients, preferring those made from natural components. As a result, manufacturers are increasingly developing products that align with these consumer preferences.
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Publish Date: Jun 15, 2026
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Pet Calming Products Market Scope
Pet Calming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Nestle SA | View profile | 270,000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | www.nestle.com |
| Zoetis Inc Class A | View profile | 14,100 | 10 Sylvan Way, Parsippany, NJ, United States, 07054 | www.zoetis.com |
| Virbac SA | View profile | 5,400 | 2065m LID, 1 ere avenue, Carros, France, 06516 | www.virbac.com |
| The Now Corp | View profile | - | 1100 NE 45th street, M195, Oakland Park, Miami, FL, United States, 33334 | www.thenowcorp.net |
| CEVA Inc | View profile | 424 | 15245 Shady Grove Road, Suite 400, Rockville, MD, United States, 20850 | www.ceva-dsp.com |
| Petco Health and Wellness Co Inc Ordinary Shares - Class A | View profile | 29,000 | 10850 Via Frontera, San Diego, CA, United States, 92127 | www.petco.com |
| Chewy Inc | View profile | 18,100 | 7700 West Sunrise Boulevard, Plantation, FL, United States, 33322 | www.chewy.com |
| PetHonesty | View profile | 11-50 | Austin, Texas, United States, North America | pethonesty.com |
Italy Pet Calming Products Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Pet Calming Products Market Outlook will help companies and investors design strategic landscapes.
Dog was the largest segment with a revenue share of 51.16% in 2025.
Horizon Databook has segmented the Italy pet calming products market based on dog, cat covering the revenue growth of each sub-segment from 2021 to 2033.
The pheromone-based pet calming products market in Italy is driven by a rising awareness of pet health and wellness, coupled with a growing number of pet owners who are concerned with stress and anxiety in their pets. Urbanization and an increased understanding of how pheromones work to calm pets are leading to greater adoption.
Additionally, the Italian market is expanding due to rising disposable incomes and a preference for high-quality, natural pet care products. Consumers in the country favor products that are free from artificial scents and ingredients, preferring those made from natural components. As a result, manufacturers are increasingly developing products that align with these consumer preferences.
- Italy Pet Calming Products Market Pet Type Outlook (Revenue, USD Million , 2021-2033)
- Dog
- Cat
- Others
- Italy Pet Calming Products Market Product Outlook (Revenue, USD Million , 2021-2033)
- Food & Supplements
- Snack & Treats
- Gel & Ointment
- Spray & Mist
- Others
- Italy Pet Calming Products Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
- Offline
- Online
- Italy Pet Calming Products Market Type Outlook (Revenue, USD Million , 2021-2033)
- Prescription
- Over-the-counter (OTC)
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy Pet Calming Products Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Italy Pet Calming Products Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Italy Pet Calming Products Market, 2021-2033 (US$M)
Italy pet calming products market statistics, by pet type, 2021-2033 (US$M)
