Japan Pet Insurance Market Size & Outlook, 2025-2033
Global Market
Related Markets
Japan pet insurance market highlights
- The Japan pet insurance market generated a revenue of USD 121.5 million in 2024 and is expected to reach USD 498.4 million by 2033.
- The Japan market is expected to grow at a CAGR of 17.1% from 2025 to 2033.
- In terms of segment, accident only was the largest revenue generating coverage in 2024.
- Accident & Illness is the most lucrative coverage segment registering the fastest growth during the forecast period.
Pet insurance market data book summary
| Market revenue in 2024 | USD 121.5 million |
| Market revenue in 2033 | USD 498.4 million |
| Growth rate | 17.1% (CAGR from 2025 to 2033) |
| Largest segment | Accident only |
| Fastest growing segment | Accident & Illness |
| Historical data | 2021 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Accident & Illness, Accident Only, Other Coverage |
| Key market players worldwide | Deutsche Familienversicherung, JAB Holding Company, Direct Line Insurance Group PLC, Tesco PLC, Sainsbury's Bank, Fressnapf, EQT Group, HDFC ERGO Health Insurance, Alipay, Nationwide Mutual Insurance, Anicom, Petplan Pet Insurance (North America), Lassie, Getsafe, Waggel, Feather Insurance, Napo, MetLife Inc |
Other key industry trends
- In terms of revenue, Japan accounted for 0.7% of the global pet insurance market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China pet insurance market is projected to lead the regional market in terms of revenue in 2033.
- South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 767.3 million by 2033.
Japan held a dominant share in Asia Pacific pet insurance market in 2023. Rise in companion animal population is the key factor propelling the market growth. Furthermore, healthcare expenditure in the country is high, which improves market value.
In addition, the launch of pet insurance products by a significant organization boosts the pet insurance market. For instance, Aflac and Trupanion formed a joint venture in Japan in November 2022 to fuse Trupanion's specialized knowledge and leadership in pet insurance with Aflac's extensive distribution network, significant brand exposure, and insurance expertise.
The first plan called for the introduction of pet insurance products in Japan in second half of 2023. Japan Animal-Club, Holdings, Inc. and iPet Insurance Co. Ltd. are some of the local market players. Foreign insurance companies are investing in Japan to gain larger market share.
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Publish Date: Sep 17, 2025
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Pet Insurance Market Scope
Pet Insurance Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Tesco PLC | View profile | 336,712 | Kestrel Way, Tesco House, Shire Park, Welwyn Garden, United Kingdom, AL7 1GA | www.tescoplc.com |
| HDFC ERGO Health Insurance | View profile | 1001-5000 | Gurgaon, Haryana, India, Asia | www.apollomunichinsurance.com/ |
| Direct Line Insurance Group PLC | View profile | 10,131 | Westmoreland Road, Churchill Court, Bromley, Kent, United Kingdom, BR1 1DP | www.directlinegroup.co.uk |
| MetLife Inc | View profile | 45,000 | 200 Park Avenue, New York, NY, United States, 10166-0188 | www.metlife.com |
| JAB Holding Company | View profile | 51-100 | Luxembourg, Luxembourg, Luxembourg, Europe | www.jabholco.com/ |
| Deutsche Familienversicherung | View profile | 101-250 | Frankfurt, Hessen, Germany, Europe | www.deutsche-familienversicherung.de |
| Anicom | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.anicom.co.jp/ |
| Nationwide Mutual Insurance | View profile | 10001+ | Columbus, Ohio, United States, North America | nationwide.com |
| Alipay | View profile | 501-1000 | Hangzhou, Zhejiang, China, Asia | global.alipay.com |
| EQT Group | View profile | 1001-5000 | Stockholm, Stockholms Lan, Sweden, Europe | eqtgroup.com/ |
Japan Pet Insurance Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Pet Insurance Market Outlook will help companies and investors design strategic landscapes.
Accident Only was the largest segment with a revenue share of 99.51% in 2024.
Horizon Databook has segmented the Japan pet insurance market based on accident & illness, accident only, other coverage covering the revenue growth of each sub-segment from 2021 to 2033.
Japan held a dominant share in Asia Pacific pet insurance market in 2023. Rise in companion animal population is the key factor propelling the market growth. Furthermore, healthcare expenditure in the country is high, which improves market value.
In addition, the launch of pet insurance products by a significant organization boosts the pet insurance market. For instance, Aflac and Trupanion formed a joint venture in Japan in November 2022 to fuse Trupanion's specialized knowledge and leadership in pet insurance with Aflac's extensive distribution network, significant brand exposure, and insurance expertise.
The first plan called for the introduction of pet insurance products in Japan in second half of 2023. Japan Animal-Club, Holdings, Inc. and iPet Insurance Co. Ltd. are some of the local market players. Foreign insurance companies are investing in Japan to gain larger market share.
- Japan Pet Insurance Market Coverage Outlook (Revenue, USD Million , 2021-2033)
- Accident & Illness
- Accident Only
- Other Coverage
- Japan Pet Insurance Market Animal Outlook (Revenue, USD Million , 2021-2033)
- Dogs
- Cats
- Other Animals
- Japan Pet Insurance Market Sales Channel Outlook (Revenue, USD Million , 2021-2033)
- Agency
- Broker
- Direct
- Bancassurance
- Other Sales Channels
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan Pet Insurance Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Japan Pet Insurance Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Japan Pet Insurance Market, 2021-2033 (US$M)
Japan pet insurance market statistics, by coverage, 2021-2033 (US$M)
