Asia Pacific Playing Cards And Board Games Market Size & Outlook
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Asia Pacific playing cards and board games market highlights
- The Asia Pacific playing cards and board games market generated a revenue of USD 7,862.1 million in 2024.
- The market is expected to grow at a CAGR of 9.1% from 2025 to 2030.
- In terms of segment, board games was the largest revenue generating product in 2024.
- Playing Cards is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 7,862.1 million |
| Market revenue in 2030 | USD 13,173.2 million |
| Growth rate | 9.1% (CAGR from 2025 to 2030) |
| Largest segment | Board games |
| Fastest growing segment | Playing Cards |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Playing Cards, Board Games |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 39.5% of the global playing cards and board games market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,173.2 million by 2030.
Board games was the largest segment with a revenue share of 78.63% in 2024. Horizon Databook has segmented the Asia Pacific playing cards and board games market based on playing cards, board games covering the revenue growth of each sub-segment from 2018 to 2030.
Traditional playing cards have evolved over the years and in Asia Pacific, augmented reality has redesigned the way consumers play card games and learn new things. In December 2016, Sony announced that its new interactive platform called Project Field promised to change the way kids play card games and bring these childhood games to life.
The gaming platform only slated for release in Japan uses Bluetooth and NFC technology to turn physical cards into digital ones. The first title to be announced was based on the popular role-playing game Yokai Watch.
The platform consists of dedicated pads for each player, which can be paired with a smartphone or a tablet. When players place compatible physical cards on the pad, it sends all the information to the mobile game running on the paired mobile device. The pads can read the data and can also detect the card’s position and orientation.
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Playing Cards And Board Games Market Scope
Playing Cards And Board Games Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| BoDa Board Game | View profile | 101-250 | Shanghai, Shanghai, China, Asia | http://bdboardgame.com |
| DeLano Service | View profile | 101-250 | Battle Creek, Michigan, United States, North America | https://delanogames.com/ |
| University Games | View profile | 101-250 | San Francisco, California, United States, North America | https://universitygames.com |
| Buffalo Games | View profile | 51-100 | Buffalo, New York, United States, North America | http://buffalogames.com/ |
| IELLO | View profile | 11-50 | Heillecourt, Lorraine, France, Europe | https://iellousa.com |
| Grey Fox Games | View profile | - | Fenton, Missouri, United States, North America | https://greyfoxgames.com |
| Wizkids | View profile | 11-50 | New Jersey, Saint Patrick, Trinidad and Tobago, North America | http://wizkidsgames.com/ |
| Games Workshop Ltd | View profile | 1001-5000 | Balderton, Nottinghamshire, United Kingdom, Europe | http://www.games-workshop.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
Asia Pacific playing cards and board games market size, by country, 2018-2030 (US$M)
Asia Pacific Playing Cards And Board Games Market Outlook Share, 2024 & 2030 (US$M)
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