Japan Protein Bar Market Size & Outlook, 2025-2030

The protein bar market in Japan is expected to reach a projected revenue of US$ 406.6 million by 2030. A compound annual growth rate of 4.9% is expected of Japan protein bar market from 2025 to 2030.
Revenue, 2024 (US$M)
$305.3
Forecast, 2030 (US$M)
$406.6
CAGR, 2025 - 2030
4.9%
Report Coverage
Japan

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Japan protein bar market, 2018-2030 (US$M)

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Japan protein bar market highlights

  • The Japan protein bar market generated a revenue of USD 305.3 million in 2024 and is expected to reach USD 406.6 million by 2030.
  • The Japan market is expected to grow at a CAGR of 4.9% from 2025 to 2030.
  • In terms of segment, sports nutritional bars was the largest revenue generating type in 2024.
  • Meal Replacement Bars is the most lucrative type segment registering the fastest growth during the forecast period.


Protein bar market data book summary

Market revenue in 2024USD 305.3 million
Market revenue in 2030USD 406.6 million
Growth rate4.9% (CAGR from 2025 to 2030)
Largest segmentSports nutritional bars
Fastest growing segmentMeal Replacement Bars
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Nutritional Bars, Meal Replacement Bars
Key market players worldwideClif Bar, Quest Nutrition, WK Kellogg Co, General Mills Inc, MusclePharm Corp, GNC, Orgain, PowerBar


Other key industry trends

  • In terms of revenue, Japan accounted for 2.1% of the global protein bar market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China protein bar market is projected to lead the regional market in terms of revenue in 2030.
  • South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 33.3 million by 2030.

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Protein Bar Market Companies

Name Profile # Employees HQ Website
PowerBar View profile 11-50 San Francisco, California, United States, North America http://www.powerbar.com/
Orgain View profile 51-100 Irvine, California, United States, North America https://orgain.com
Quest Nutrition View profile 501-1000 El Segundo, California, United States, North America http://www.questnutrition.com
WK Kellogg Co View profile 3150 One Kellogg Square, Battle Creek, MI, United States, 49016-3599 https://www.wkkellogg.com
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Clif Bar View profile 1001-5000 Emeryville, California, United States, North America http://www.clifbar.com
GNC View profile 1-10 Port Washington, New York, United States, North America https://www.gncny.com/
MusclePharm Corp View profile 21 6728 W. Sunset Road, Suite 130, Las Vegas, NV, United States, 89118 https://www.musclepharmcorp.com

Japan protein bar market size, by type, 2018-2030 (US$M)

Japan Protein Bar Market Outlook Share, 2024 & 2030 (US$M)

Japan protein bar market size, by type, 2018-2030 (US$M)

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