Japan Short Term Vacation Rental Market Size & Outlook
Japan Short Term Vacation Rental Market, 2021-2033 (US$M)
Global Market
Related Markets
Japan short term vacation rental market highlights
- The Japan short term vacation rental market generated a revenue of USD 9,421.9 million in 2025 and is expected to reach USD 25,518.2 million by 2033.
- The Japan market is expected to grow at a CAGR of 13.4% from 2026 to 2033.
- In terms of segment, home was the largest revenue generating accommodation type in 2025.
- Resort/Condominium is the most lucrative accommodation type segment registering the fastest growth during the forecast period.
Short term vacation rental market data book summary
| Market revenue in 2025 | USD 9,421.9 million |
| Market revenue in 2033 | USD 25,518.2 million |
| Growth rate | 13.4% (CAGR from 2026 to 2033) |
| Largest segment | Home |
| Fastest growing segment | Resort/Condominium |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Home, Apartments, Resort/Condominium |
| Key market players worldwide | Airbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Hotels & Resorts Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, Japan accounted for 6.3% of the global short term vacation rental market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China short term vacation rental market is projected to lead the regional market in terms of revenue in 2033.
- Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 25,518.2 million by 2033.
The Japanese government has been working to improve domestic travel since the pandemic in order to revive the tourism sector. The Japanese government planned to introduce a national travel promotion campaign called “Go To Travel" in July 2020.
Under this program, the government subsidized half of the costs of domestic travel in Japan. Each traveler got a subsidy of up to USD 193 per day while going on a lodging trip. Such initiatives boost the travel and tourism industry in the country leading to a rise in the short-term vacation rental market.
The increasing number of tourist arrivals in Japan will bode well for the short-term vacation rental market. For instance, according to the Japan National Tourist Organization, tourist Arrivals in Japan increased to 1,370,000 in December 2022 from 934,500 in November of 2022.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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Publish Date: Mar 12, 2026
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Short Term Vacation Rental Market Scope
Short Term Vacation Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Airbnb Inc Ordinary Shares - Class A | View profile | 6,907 | 888 Brannan Street, San Francisco, CA, United States, 94103 | www.airbnb.com |
| Booking Holdings Inc | View profile | 23,600 | 800 Connecticut Avenue, Norwalk, CT, United States, 06854 | www.bookingholdings.com |
| Expedia Group Inc | View profile | 17,100 | 1111 Expedia Group Way W, Seattle, WA, United States, 98119 | www.expediagroup.com |
| MakeMyTrip Ltd | View profile | 4,090 | DLF Cyber City, DLF Phase 2, 19th Floor, Building No. 5, Tower B, Sector 25, Gurugram, HR, India, 122002 | www.makemytrip.com |
| Wyndham Hotels & Resorts Inc Ordinary Shares | View profile | 2,300 | 22 Sylvan Way, Parsippany, NJ, United States, 07054 | www.wyndhamhotels.com |
| Tripadvisor Inc | View profile | 2,829 | 400 1st Avenue, Needham, MA, United States, 02494 | www.tripadvisor.com |
| 9flats | View profile | 51-100 | Singapore, Central Region, Singapore, Asia | www.9flats.com |
| Hotelplan Group | View profile | 101-250 | Glattbrugg, Zurich, Switzerland, Europe | www.hotelplan.com/ |
| Novasol | View profile | 501-1000 | Virum, Hovedstaden, Denmark, Europe | www.novasol.com/ |
Japan Short Term Vacation Rental Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Short Term Vacation Rental Market Outlook will help companies and investors design strategic landscapes.
Home was the largest segment with a revenue share of 49.79% in 2025.
Horizon Databook has segmented the Japan short term vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2021 to 2033.
The Japanese government has been working to improve domestic travel since the pandemic in order to revive the tourism sector. The Japanese government planned to introduce a national travel promotion campaign called “Go To Travel" in July 2020.
Under this program, the government subsidized half of the costs of domestic travel in Japan. Each traveler got a subsidy of up to USD 193 per day while going on a lodging trip. Such initiatives boost the travel and tourism industry in the country leading to a rise in the short-term vacation rental market.
The increasing number of tourist arrivals in Japan will bode well for the short-term vacation rental market. For instance, according to the Japan National Tourist Organization, tourist Arrivals in Japan increased to 1,370,000 in December 2022 from 934,500 in November of 2022.
- Japan Short Term Vacation Rental Market Accommodation Type Outlook (Revenue, USD Million , 2021-2033)
- Home
- Apartments
- Resort/Condominium
- Others
- Japan Short Term Vacation Rental Market Booking Mode Outlook (Revenue, USD Million , 2021-2033)
- Online
- Offline
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan Short Term Vacation Rental Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Japan Short Term Vacation Rental Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Japan Short Term Vacation Rental Market, 2021-2033 (US$M)
Japan short term vacation rental market statistics, by accommodation type, 2021-2033 (US$M)
