Japan Vacation Rental Market Size & Outlook, 2026-2033
Related Markets
Japan vacation rental market highlights
- The Japan vacation rental market generated a revenue of USD 6,420.4 million in 2025 and is expected to reach USD 7,825.6 million by 2033.
- The Japan market is expected to grow at a CAGR of 2.2% from 2026 to 2033.
- In terms of segment, home was the largest revenue generating accommodation type in 2025.
- Resort/Condominium is the most lucrative accommodation type segment registering the fastest growth during the forecast period.
Vacation rental market data book summary
| Market revenue in 2025 | USD 6,420.4 million |
| Market revenue in 2033 | USD 7,825.6 million |
| Growth rate | 2.2% (CAGR from 2026 to 2033) |
| Largest segment | Home |
| Fastest growing segment | Resort/Condominium |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Home, Apartments, Resort/Condominium |
| Key market players worldwide | Airbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Destinations, 9flats, Hotelplan Group, Novasol, OYO |
Other key industry trends
- In terms of revenue, Japan accounted for 6.3% of the global vacation rental market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China vacation rental market is projected to lead the regional market in terms of revenue in 2033.
- Australia is the fastest growing regional market in Asia Pacific and is projected to reach USD 5,879.2 million by 2033.
Home was the largest segment with a revenue share of 50.83% in 2025. Horizon Databook has segmented the Japan vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2021 to 2033.
In January 2019, Japan Association of Vacation Rental was incorporated to boost the growth of the Japan’s vacation rental businesses. Before the COVID-19 outbreak, the tourism industry witnessed a significant surge in the number of international visitors over the last decade.
According to the International Monetary Fund (IMF), the number of international visitors nearly tripled from 2013 to 2018 and reached a record of 31 million. The average growth rate of tourist arrivals during the 2013–2018 period was 25.1 percent annually.
The share of international travelers in the country’s total domestic tourism spending rose from 4.7% in 2009 to 17.3% in 2018, indicating the growth of the tourism industry in Japan. Nevertheless, due to the COVID-19 pandemic, the arrival of international tourists has collapsed from the start of 2020. There were effectively no visitors entering in April and May 2020.
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Vacation Rental Market Scope
Vacation Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| OYO | View profile | 5001-10000 | Gurgaon, Haryana, India, Asia | http://www.oyorooms.com |
| Novasol | View profile | 501-1000 | Virum, Hovedstaden, Denmark, Europe | http://www.novasol.com/ |
| Hotelplan Group | View profile | 101-250 | Glattbrugg, Zurich, Switzerland, Europe | https://www.hotelplan.com/ |
| 9flats | View profile | 51-100 | Singapore, Central Region, Singapore, Asia | http://www.9flats.com |
| Wyndham Destinations | View profile | 10001+ | Orlando, Florida, United States, North America | http://www.wyndhamdestinations.com |
| Tripadvisor Inc | View profile | 2829 | 400 1st Avenue, Needham, MA, United States, 02494 | https://www.tripadvisor.com |
| MakeMyTrip Ltd | View profile | 4090 | DLF Cyber City, DLF Phase 2, 19th Floor, Building No. 5, Tower B, Sector 25, Gurugram, HR, India, 122002 | https://www.makemytrip.com |
| Expedia Group Inc | View profile | 17100 | 1111 Expedia Group Way W, Seattle, WA, United States, 98119 | https://www.expediagroup.com |
| Booking Holdings Inc | View profile | 23600 | 800 Connecticut Avenue, Norwalk, CT, United States, 06854 | https://www.bookingholdings.com |
| Airbnb Inc Ordinary Shares - Class A | View profile | 6907 | 888 Brannan Street, San Francisco, CA, United States, 94103 | https://www.airbnb.com |
Japan vacation rental market size, by accommodation type, 2021-2033 (US$M)
Japan Vacation Rental Market Outlook Share, 2025 & 2033 (US$M)
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