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North America Water Flosser Market Size & Outlook, 2021-2027

The water flosser market in North America is expected to reach a projected revenue of US$ 400.6 million by 2027. A compound annual growth rate of 4.7% is expected of North America water flosser market from 2022 to 2027.
Revenue, 2021 (US$M)
$303.8
Forecast, 2027 (US$M)
$400.6
CAGR, 2022 - 2027
4.7%
Report Coverage
North America

North America Water Flosser Market, 2016-2027 (US$M)

North America Water Flosser Market, 2016-2027 (US$M)

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North America water flosser market highlights

  • The North America water flosser market generated a revenue of USD 303.8 million in 2021.
  • The market is expected to grow at a CAGR of 4.7% from 2022 to 2027.
  • In terms of segment, cordless was the largest revenue generating product in 2021.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2027.


North America data book summary

Market revenue in 2021USD 303.8 million
Market revenue in 2027USD 400.6 million
Growth rate4.7% (CAGR from 2021 to 2027)
Largest segmentCordless
Fastest growing segmentCordless
Historical data covered2016 - 2020
Base year for estimation2021
Forecast period covered2022 - 2027
Quantitative unitsRevenue in USD million
Market segmentationCordless, Countertop
Key market players worldwideProcter & Gamble Co, Koninklijke Philips NV, Panasonic Holdings Corp, Church & Dwight Co Inc, Hydro Floss, Toilettree Products, Aquapick Türkiye, Jetpik


Other key industry trends

  • In terms of revenue, North America region accounted for 35.8% of the water flosser market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 295.4 million by 2027.

According to the Canadian Community Health Survey, it was found that 43.0% of the Canadian population flossed their teeth at least once per day. This shows that a large part of the population is sufficiently aware of the importance of flossing to maintain healthy oral hygiene.

As a favorable factor for the growth of the overall North America market for water flossers. In contrast, the concept of flossing is relatively new in Mexico and is practiced only by a few owing to the cost of advanced devices. 

A study conducted by Wisconsin Economic Development Corporation in 2017 highlighted that lost dental appliances were not being replaced regularly owing to the lack of economic resources. 

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Water Flosser Market Companies

NameProfile# EmployeesHQWebsite
Koninklijke Philips NVView profile 73,712Philips Center, Amstelplein 2, Amsterdam, Netherlands, 1096 BCwww.philips.com
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
Panasonic Holdings CorpView profile 230,0251006, Oaza Kadoma, Kadoma-shi, Osaka, Japan, 571-8501holdings.panasonic
Church & Dwight Co IncView profile 5,550500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628www.churchdwight.com
Hydro FlossView profile 1-10Bessemer, Alabama, United States, North Americahydrofloss.com
Toilettree ProductsView profile 1-10Ramsey, New Jersey, United States, North Americatoilettreeproducts.com/
Aquapick TürkiyeView profile 11-50Sisli, Istanbul, Turkey, Europeaquapick.com.tr
JetpikView profile 101-250City Of Industry, California, United States, North Americajetpik.com

North America Water Flosser Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Water Flosser Market Outlook will help companies and investors design strategic landscapes.


Cordless was the largest segment with a revenue share of 65.9% in 2021.

Horizon Databook has segmented the North America water flosser market based on cordless, countertop covering the revenue growth of each sub-segment from 2016 to 2027.




According to the Canadian Community Health Survey, it was found that 43.0% of the Canadian population flossed their teeth at least once per day. This shows that a large part of the population is sufficiently aware of the importance of flossing to maintain healthy oral hygiene.

As a favorable factor for the growth of the overall North America market for water flossers. In contrast, the concept of flossing is relatively new in Mexico and is practiced only by a few owing to the cost of advanced devices. 

A study conducted by Wisconsin Economic Development Corporation in 2017 highlighted that lost dental appliances were not being replaced regularly owing to the lack of economic resources. 

  • North America Water Flosser Market Product Outlook (Revenue, USD Million , 2016-2027)
    • Cordless
    • Countertop
  • North America Water Flosser Market Application Outlook (Revenue, USD Million , 2016-2027)
    • Dental Care
    • Hospitals
    • Home Care

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America Water Flosser Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into North America Water Flosser Market Outlook from 2016 to 2027, including revenue numbers, major trends, and company profiles.

North America Water Flosser Market, 2016-2027 (US$M)

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North America water flosser market statistics, by product, 2016-2027 (US$M)

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North America water flosser market statistics, by country, 2016-2027 (USD Million)

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