Water Flosser Market Size, Share & Trends Report

Water Flosser Market Size, Share & Trends Analysis Report By Application (Home Care, Dental Clinic, Hospitals), By Product (Countertop, Cordless), By Region (APAC, Europe, MEA, North America), And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-414-7
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global water flosser market size was valued at USD 806.52 million in 2018 and is estimated to expand at a CAGR of 4.7% from 2019 to 2025. Water flosser can be used to effectively clean dental implants, crowns, bridges, and veneers. Rising awareness about oral care will boost the product demand in the market.

Increasing consumption of tobacco products and cases of oral health issues will boost the market growth over the forecast period. According to the Centers for Disease Control and Prevention (CDC), in 2016, more than 90% of adults in U.S. had cavity issues. Dental diseases are primarily caused by the accumulation of food remains, due to which plaque builds up between teeth.

U.S. Water Flosser Market

Water flosser aids in prevention of such issues. In addition, rapidly expanding medical tourism market across the globe will have a positive impact on the market growth. Moreover, government support through different regulatory bodies has also resulted in increased awareness about interdental cleaning. Growing geriatric population across the globe will also support product demand.

Rapid urbanization and rising awareness about leading a healthy lifestyle are also projected to support market growth. Increased tobacco consumption in countries, such as China and India, has resulted in rising cases of dental problems, particularly tooth decay and gum diseases. Thus, rising demand for dental procedures is fueling the market growth. Rapidly expanding medical tourism sector across the globe will drive the market further.

Product Insights

Cordless products led the global market in 2018. Increasing demand for feasible and portable electronic gadgets is supporting the demand for cordless water flossers. According to clinical findings, these products are 93% more effective than string floss in reducing gum bleeding and 52% more effective in reducing gingivitis. Countertop product segment is also projected to witness a significant growth from 2019 to 2025. These products have high water pressure, and large water reservoir and are easy to use.

Application Insights

Dental clinic was the largest application segment in2018 and accounted for more than 55% of the global market share. Demand for professional dental care due to rising cases of oral diseases is the key factor driving the market growth. Moreover, rising prevalence of diabetes, which increases the risk of periodontal diseases due to uncontrolled or improper glucose levels, will boost the segment growth further. According to the CDC, in 216, 84.6% of the U.S. population of age 2 to 17 years have visited dentists.

Global Water Flosser Market

Home care application is projected to witness the fastest CAGR of 5.2% from 2019 to 2025 owing to increasing awareness about maintaining oral hygiene. Moreover, increased prices of dental treatments have supplemented the growth of oral irrigators in home care, thereby augmenting the growth of this segment.

Regional Insights

North America is expected to be the largest market over the forecast period due to growing target population and awareness about oral care and hygiene. Moreover, rising cases of gum diseases is projected to fuel the product demand, thereby boosting market growth. Asia Pacific is projected to be the fastest-growing regional market on account of rising geriatric population and increasing awareness about dental health.

Water Flosser Market Share Insights

Key water flosser manufacturers include Shenzhen Relish Technology Co., Ltd.; Hydro Floss; Water Pik, Inc.; ToiletTree Products, Inc.; Ginsey Home Solutions; Oral Breeze; Koninklijke Philips N.V.; Procter & Gamble; Aquapick; and S. C. Johnson & Son, Inc. These companies focus on product innovation to gain a greater share in the global market.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and MEA

Country scope

U.S., U.K., Germany, China, India, Japan, and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global water flosser market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Cordless

    • Countertop

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Hospitals

    • Dental Clinic

    • Home Care

  • Regional Outlook (Volume, Tons; Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

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