The global blank apparel market size was estimated at USD 14.59 billion in 2023 and is expected to grow at a CAGR of 4.9% from 2024 to 2030. One of the key factors propelling market growth is the shift in consumer preferences towards customization and personalization, coupled with the rising trends in athleisure and active wear. In addition, blank apparel serves as a canvas for self-expression, allowing individuals and organizations to imprint their unique designs, logos, or messages on clothing items, creating a sense of individuality and brand identity.
The fashion industry is increasingly embracing gender-neutral and inclusive clothing options. Blank apparel manufacturers are responding by offering gender-neutral sizing and styles, catering to a diverse range of consumers, and promoting inclusivity. Blank apparel plays a role in fashion trends, particularly in streetwear and casual fashion. Basic blank items such as plain white T-shirts and hoodies have become iconic fashion staples. In addition, the minimalist nature of blank apparel often fits well with different styles and trends, allowing consumers to incorporate them easily into their wardrobes. Moreover, increasing consumer awareness of environmental issues has driven demand for sustainable and eco-friendly blank apparel. Many consumers are looking for garments made from organic or recycled materials & produced using environmentally responsible manufacturing processes.
The increasing interest in customization within the fashion domain further augments the allure of blank apparel. The straightforwardness and economic efficiency of direct-to-garment (DTG) printing technology have catalyzed a transition towards personalized clothing, wherein blank apparel provides an optimal basis for such customization endeavors. In addition, the athleisure trend, characterized by comfortable and stylish athletic-inspired clothing for everyday wear, has boosted demand for blank apparel items such as performance T-shirts, leggings, and sweatpants. Consumers are seeking comfortable and versatile activewear for both exercise and daily activities.
Moreover, the digital age has significantly enhanced the accessibility and appeal of blank apparel. Breakthroughs in fabric technology have given rise to enhanced performance attributes in blank apparel, such as moisture-wicking, odor resistance, and temperature regulation. These qualities are gaining traction, particularly among those engaged in athletic and outdoor pursuits, as consumers increasingly prioritize functionality in their choice of blank apparel.
Online retail platforms have played a pivotal role in making blank apparel globally accessible. Simultaneously, social media influencers have contributed to its rising popularity. These influencers, whether advocating for the minimalist aesthetic or demonstrating the versatility of blank apparel, have helped solidify their status in the fashion landscape.
Manufacturers in the B2B blank apparel market are actively engaged in various initiatives to meet the growing demand from businesses, wholesalers, and distributors seeking customizable apparel for branding, merchandising, and uniforms.
The B2B blank apparel market exhibits a medium degree of innovation, driven by manufacturers aiming to improve fabric quality, durability, and the ease of customization. Manufacturers invest in research and development (R&D) to enhance fabric properties such as moisture-wicking, breathability, and colorfastness, ensuring that blank apparel remains resilient after customization processes like screen printing, embroidery, and sublimation. Furthermore, sustainability has become a significant focus, with manufacturers introducing eco-friendly materials such as organic cotton, recycled polyester, and biodegradable fabrics to cater to environmentally conscious businesses.
Manufacturers are expanding their geographical reach, tapping into emerging markets where businesses seek cost-effective solutions for company uniforms, promotional clothing, and branded merchandise. This expansion is supported by strategic partnerships with local distributors, online marketplaces, and regional wholesalers. As a result, the market has seen a high degree of regional penetration, especially in sectors like retail, hospitality, sports teams, and corporate promotions.
The B2B blank apparel market is witnessing consistent growth, driven by increased demand across diverse industries for customizable clothing. To meet the needs of different demographics, manufacturers offer a wide range of styles, including basic t-shirts, polo shirts, sweatshirts, hoodies, and caps, in various sizes and colors. Customization flexibility is a key selling point, and manufacturers provide products that are easy to brand through varied fabric choices and design compatibility with printing and embroidery techniques.
Recognizing that businesses have different requirements, manufacturers offer apparel tailored for specific purposes. For instance, uniforms for the hospitality industry are designed to be durable, stain-resistant, and easy to clean. Apparel targeted at the sports and fitness industries often features technical fabrics with performance-enhancing properties such as stretchability and moisture control. These trends have led to a high frequency of new product launches in the blank apparel market.
The impact of regulations in the B2B blank apparel market is generally low to medium. While there are no specific guidelines exclusive to blank apparel, manufacturers must adhere to broader textile industry regulations governing product safety, chemical use in dyes, and sustainable production. Certifications like OEKO-TEX and Global Organic Textile Standard (GOTS) are increasingly important as companies seek to ensure compliance with environmental and safety standards.
Mergers and acquisitions in the B2B blank apparel market occur at a medium level. Companies looking to expand their product lines or enter new geographical regions engage in strategic partnerships and acquisitions. Such moves allow businesses to leverage one another's strengths, whether it is in the realm of fabric technology, distribution networks, or sustainability practices. In a competitive market, acquisitions are often pursued to achieve economies of scale, expand market share, or offer a broader product portfolio to corporate and retail clients.
In terms of revenue, T-shirts & tanks held a market share of 48.36% in 2023. There has been a growing trend towards casual and comfortable clothing, especially with the rise of remote work and lifestyle changes. T-shirts and tanks epitomize casual wear, making them increasingly popular choices for everyday attire. They are versatile garments that can be worn in various settings and styled in different ways and can be paired with jeans for a casual look or dressed up with blazers and accessories for a more polished appearance. This versatility makes them appealing to a wide range of consumers.
The hoodies/sweatshirts is expected to grow at a CAGR of 5.5% from 2024 to 2030. Streetwear fashion, characterized by its casual and often oversized styles, has gained significant popularity in recent years. Hoodies and sweatshirts are central pieces of streetwear collections due to their relaxed fit and urban aesthetic. The influence of streetwear in mainstream fashion has led to increased demand for these garments.
In terms of revenue, B2B held a market share of 96.47% in 2023. Many businesses and organizations require blank apparel items that they can customize with their logos, designs, and branding. B2B suppliers in the blank apparel market offer bulk quantities of blank garments, which are then used for various purposes, such as uniforms, promotional merchandise, and event giveaways. Moreover, blank apparel is frequently used for events, trade shows, and promotions. Businesses and organizations may need large quantities of T-shirts, hoodies, or other apparel items for giveaways or as part of marketing campaigns. B2B suppliers can offer cost-effective solutions for sourcing these items in bulk.
The B2C is expected to grow at a CAGR of 3.2% from 2023 to 2030. The rise of e-commerce platforms and direct-to-consumer (DTC) brands has made it easier for individual consumers to access blank apparel products online. DTC brands often offer a wide range of blank apparel items, allowing consumers to browse and purchase directly from the manufacturer or brand, cutting out intermediaries and reducing costs.
The B2C segment is further classified into online and offline. Online is expected to witness a fastest CAGR of 5.6% during the forecast period. Online shopping offers unparalleled convenience for consumers. They can browse, select, and purchase blank apparel items from the comfort of their homes or anywhere with an internet connection. This convenience factor has significantly contributed to the growth of the online segment in the B2C blank apparel market.
North America blank apparel market is expected to grow at a CAGR of 4.5% from 2024 to 2030. The customization trend in the fashion industry has boosted the demand for blank apparel, which serves as a canvas for self-expression. There is an increasing demand for personalized and customized clothing for both personal use and corporate branding. This trend is particularly strong in sectors such as sports, corporate events, and promotional activities, where logos, slogans, and designs are printed or embroidered on blank apparel. Furthermore, print-on-demand services have gained popularity in North America, as demonstrated by the presence of companies like Printful and CustomCat. These services allow individuals and businesses to create and sell custom-designed products without having to manage inventory or production. The rise in demand for print-on-demand services propels the market for blank apparel in the region during the forecast period.
Asia Pacific dominated the blank apparel market with a share of 44.68% in 2023. The region is home to several of the world's major textile and apparel production hubs, which likely facilitates the growth of the blank apparel market by offering cost-effective sourcing options for both domestic and international buyers. The growing trend of apparel customization, enabled significantly by direct-to-government (DTG) printing technology, resonates with the inherent versatility of blank apparel, further driving its demand.
Countries such as China, Japan, Singapore, South Korea, Indonesia, Thailand, the Philippines, Malaysia, Australia, and India are identified in the Asia-Pacific sports apparel market report, with China dominating due to its large consumer base and extensive e-commerce platforms. Moreover, a shift in consumer preferences towards more sustainable and customizable clothing options is likely contributing to the rising demand for blank apparel in the region. The synthesis of these factors paints a picture of a burgeoning blank apparel market in the Asia Pacific region, aligned with broader textile and apparel market trends.
However, Europe is expected to grow at a CAGR of 4.8% from 2024 to 2030. Europe has a well-established manufacturing and distribution infrastructure for the fashion industry. This includes access to high-quality fabrics, skilled labor, and efficient supply chains. These factors make it easier for businesses to source and produce blank apparel in Europe, ensuring consistent quality and timely delivery to customers. Moreover, Europe is known for its diverse fashion trends and subcultures, which often require blank apparel as a base for creating unique looks. Whether it's streetwear, athleisure, or vintage-inspired fashion, blank apparel provides a versatile starting point for designers and brands to create on-trend clothing.
The market includes both international and domestic participants. Brand share analysis indicates that key market players are focusing on strategies such as new apparels launches, partnerships, mergers & acquisitions, global expansion, and others. Some of the initiatives include:
In February 2024, Lane Seven Apparel took a major leap toward direct-to-consumer (DTC) sales with the debut of its e-commerce retail platform. The brand's new retail line enables it to establish a direct connection with the end consumer. The retail collection featured a variety of unisex pieces crafted from high-quality fabrics, such as three-end fleece, signature vintage, and 100% combed ringspun cotton, with prices ranging from USD 18 to USD 42.
In January 2024, Stanley/Stella took a step toward sustainability with the launch of its Spring/Summer 2024 collection. The collection not only brings innovation to popular styles but also revitalizes its women's t-shirt line. With a focus on lightweight materials and attention to detail, this collection was developed to offer even better quality and options for printing or embroidery.
In January 2024, Gildan Activewear Inc. announced its expansion in the NorthPort Logistics Center, where it will occupy the entire building located in North Jacksonville, Florida. The move came as the activewear manufacturer continues to grow its presence in the U.S., with the NorthPort Logistics Center serving as one of its key distribution hubs.
The following are the leading companies in the blank apparel market. These companies collectively hold the largest market share and dictate industry trends.
View a comprehensive list of companies in the Blank Apparel Market
Report Attribute |
Details |
Market size value in 2024 |
USD 15.23 billion |
Revenue forecast in 2030 |
USD 20.26 billion |
Growth rate |
CAGR of 4.9% from 2024 to 2030 |
Actual data |
2018 - 2023 |
Forecast period |
2024 - 2030 |
Quantitative units |
Revenue in USD million/ billion and CAGR from 2024 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; India; Japan; Australia & New Zealand; South Korea; Brazil; South Africa |
Key companies profiled |
BELLA+CANVAS; SpectraUSA; Gildan; Soffe Apparel; Inc.; Los Angeles Apparel Inc.; LANE SEVEN APPAREL; AS Colour; Independent Trading Company.; Stanley/Stella.; Next Level Apparel |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the blank apparel market on the basis of type, distribution channel, and region.
Type Outlook (Revenue, USD Million, 2018 - 2030)
T-Shirts & Tanks
Hoodies/ Sweatshirts
Bottoms
Shirts
Others
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
B2B
B2C
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Central and South America
Brazil
Middle East and Africa
South Africa
b. The global blank apparel market size was estimated at USD 14.59 billion in 2023 and is expected to reach USD 15.23 billion in 2024.
b. The global blank apparel market is expected to grow at a compounded growth rate of 4.9% from 2024 to 2030 to reach USD 20.26 billion by 2030.
b. T-shirt & tanks dominated the global blank apparel market with a share of 48.36% in 2023. The athleisure trend, which blends athletic wear with everyday fashion, has gained significant popularity. T-shirts and tanks often fall into this category due to their comfort and flexibility. Many people wear them not just for exercise but also as part of their daily outfits.
b. Some key players operating in blank apparel market include Key companies profiled BELLA+CANVAS, SpectraUSA, Gildan, Soffe Apparel, Inc., Los Angeles Apparel Inc., LANE SEVEN APPAREL, AS Colour, Independent Trading Company., Stanley/Stella., Next Level Apparel.
b. Key factors that are driving the market growth include growing opportunity for customization and personalization and increasing athleisure trends.
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