Gummy Market Size, Share & Trends Analysis Report By Product (Vitamins, Minerals, Dietary Fibers), By Ingredient (Gelatin, Plant-Based Gelatin Substitutes), By End-use (Adults, Kids), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the gummy market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for gummy market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of gummy market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Gummy Market Categorization:

The gummy market was categorized into five segments, namely product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin), ingredient (Gelatin, Plant-based Gelatin substitutes), end-use (Adults, Men, Women, Pregnant Women, Geriatric, Kids), distribution channel (Offline, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The gummy market was segmented into product, ingredient, end-use, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The gummy market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; Mexico; the UK; Germany; France; Italy; Spain; China; India; Japan; Australia & New Zealand; South Korea; Brazil; Argentina; Colombia; UAE; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Gummy market companies & financials:

The gummy market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Procaps Group, a private company involved in production of nutraceutical and pharmaceutical solutions and hospital supplies and medicines. It also manufacturers, develops, and markets prescription drugs, over the counter drugs (OTC), high potency solutions, and nutritional supplements such as Omega 3 fish oils and high potency fish compounds.

• Superior Supplement Manufacturing provides manufacturing services for capsule, tablet, softgel, gummy, powder, liquid, CBD, tincture, beverage, OTC, homeopathic, pet supplement, lotion & cream, nutrition bar, balm, and salve manufacturing. It provides two forms of gummies including pectin and gelatin-based with a wide range of flavors, which include blueberry, strawberry, apple, orange, banana, mango, pineapple, and more. It has paved its way in packaging and label designs. It provides packaging services for blisters, bottles, folded cartons, and stick and sachet. It is one of the major label vitamin manufacturing facilities in the U.S. It is well known for its trademarked products, ingredients, and customized formulas. It serves its products to retailers such as Walmart, Amazon, CVS Pharmacy, Walgreens, GNC Live Well, or Lucky Vitamin.

• Supplement Factory Ltd. specializes in the creation of private label supplements and vitamins for numerous global brands. The company manufactures a diverse range of products, including capsules, powders, liquids, gels, food and beverages, gummy supplements, beadlets, softgels, and medical far binders, all of which are certified by NPA, TGA, NSF, and GMP. Within the gummy supplement segment, the company offers various products such as children omega 3 gummies, joint gummies, fiber gummies, and antioxidant gummies. Additionally, it provides unique services like Sustained Release Pellet Manufacturers through its innovative offering named SpheratrixTM. SpheratrixTM employs advanced technology to enhance existing products or introduce innovation to the market.

• Sirio Pharma Co., Ltd. specializes in comprehensive contract manufacturing services for the dietary supplements market. The company provides a diverse range of dosage forms, including soft gel, veggie soft, probiotics, nutraceutical gummies, tablet, powder, capsule, and functional beverages. Within the nutraceutical gummies segment, the company customizes the gummies based on customers' specifications, incorporating features such as non-GMO ingredients, natural colors and flavors, no preservatives, no hydrogenated fat, and sugar-free options. Key ingredients employed in gummy production include Vitamin C and D, Iron, Calcium, among others. The company operates with an integrated order management system that oversees the entire manufacturing process, from raw material sourcing and production to warehouse storage and product delivery. The company adheres to stringent quality management guidelines, ensuring continuous monitoring and optimized processing of products. Additionally, company extends its services to various categories such as lady series, weight management and sports nutrition, health products, probiotics, and intestinal care.

• Lexicare Pharma Pvt. Ltd. functions as a third-party label manufacturer, operating across various business segments, including Ayurvedic, Veterinary, Pharmaceutical, Nutraceutical, Gummy Candy, among others. Under its gummy candy business segment, it provides products such as Vitamin C gummy candy, Immunity health gummy candy, Calcium gummy health candy, and more. The manufacturing facility is situated in Ankleshwar, Gujarat, encompassing units for R&D, quality control, warehousing, production, packaging, and other facilities.

• Nutravail LLC. offers a diverse range of gummies in flavors like chocolate caramel, cookie dough, mixed berry, strawberry, lemon lime, acai, and orange. Key ingredients in these gummies include calcium, magnesium, Vitamin B12, D3, and C, Omega 3, among others. The company follows strict GMP guidelines for dispensing and mixing ingredients and is certified by Underwriter Laboratory. It provides product development services, covering stages such as formulation and development, pilot production, packaging development, and streamlined product launches.

• Herbaland Canada specializes in contract manufacturing, offering a variety of gummies for kids, adults, beauty, fitness, healthy snacks, and bundles. Introducing new gummies like vegan protein gummies with flavors such as kiwi, wild berry, banana, and papaya, the key ingredients encompass vitamins, minerals, fiber, and plant-based protein. The company employs eco-forming technology, utilizing an innovative direct accumulating technique for placing products into stainless steel molds. This approach results in gummies with a more beneficial taste, softer and cleaner texture, often lightly coated in organic sunflower oil or MCT.

• AJES Pharmaceuticals LLC engages in contract manufacturing, providing a wide array of services for pharmaceutical and dietary supplements. The company offers various dosage forms, including tablets, liquids, powders, and gummies. Under its gummy segment, it offers types such as kids' multivitamin gummy, elderly gummy, hair, skin, and multivitamin gummies, adult vitamin gummy, among others. AJES Pharmaceuticals employs Teflon molds and non-confectionery starch molds to maintain non-GMO status, eliminate cross-contamination risks, and ensure consistent weights per gummy.

• Gelita AG serves as a supplier of collagen proteins for food, health, nutritional, and pharmaceutical markets. In the pharmaceutical sector, the company provides gummies made from ingredients like vitamins, probiotics, omega-3 fatty acids, and other active components. Operating from a manufacturing plant in Germany, Gelita AG utilizes Hybrid Smart technology (HST), providing functional benefits of collagen peptides. The company focuses on supplying pure, natural, allergen-free green label ingredients, contributing to healthy living, food innovation, and technical advancements. Gelita AG follows a contract manufacturing process involving filling, grinding, mixing, sterilization, and drying.

• Vitux AS functions as a third-party manufacturer, offering private label products for the dietary supplement and nutraceutical markets. The company specializes in producing, developing, and marketing ConCordix Soft Chew products for the dietary supplements market. Leveraging ConCordix technology developed in collaboration with the Norwegian University of Science and Technology (NTNU) in Trondheim, the company ensures bioavailability, sugar-free formulations, Gelatine emulsion, and efficient packaging. Vitux AS adheres to strict quality operation guidelines, incorporating inert atmospheres during the production process to deliver high-quality products and reduce oxidation.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Gummy Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Gummy Market Report Assumptions:

• The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.