Increasing mortality rate across the globe caused due to water contamination diseases is expected to drive the global point-of-use (POU) water purifiers market. According to a health report published by world health organization (WHO) recently, about 99% of the overall death occurring due to water pollutants is in emerging economies including MENA. Growing industrialization rate in the region raises the risk of water contamination and hence to provide pure and hygienic water for the population, different water treatment procedures and measures are taken. Above 5% of the global population resides in Middle East & North Africa; however the region has less than a percent of natural water supply. Growing consumer awareness about inconsistent drinking water and its adverse effects on health is expected to drive the POU water purifiers market in the region over the forecast period. The POU water purifiers market has been penetrating the MENA market particularly due to the large population base and poor supply of below standard municipal water and negligible underground water supply. Sub-standard water condition is expected to attract market giants to enter this high growth region. This is expected to generate high revenues as consumers are eager to make certain of the water supply they receive at home as well as for commercial uses.
Demand for water purifiers witnessed a significant growth over the past five years owing to increased water borne diseases and strict environmental regulations on various industries. The waste water that is thrown-out from these industries leads to high contamination of the underground water beds. Saudi Arabia was the largest POU water purifier’s consumer market in 2013 owing to per capita water consumption in the same year. POU water purifiers market is highly fragmented with the presence of market giants capturing and dominating the overall market.
Major POU water purifier market participants include Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, Eureka Forbes Limited, Tata Chemicals Ltd., Kent RO System Ltd., Hindustan Unilever Ltd., A O Smith Corporation, Paragon Water System Inc., and Eco Water Systems LLC.
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