Mobile services based on location data are the ones which directly rely on information generated from navigational and mapping data. There are a wide range of direct and indirect applications from these services like adding information related to location on the data posted on social networking sites, location mapping etc. These services can also be applied for the purposes of locating the nearby banks or to identify other routine locations. They mainly rely upon mainly two aspects: data generated from global positioning systems which are mainly geo-spatial in nature and the information service providers who can enhance and relay this offering. The many uses of such mobile-location services include a range of individual, analytic, location search related, fleet management and shipments tracking applications.
The markets for mobile location based services have seen a constant healthy growth over the past decade and more so recently. This growth may be attributed to the increase in availability of cheaper GPS enabled devices and theincrease in services related to personalization based on users’ location information. The incoming changes which have taken place due mobile advertising, 3G web services and global deployment also drive this market ahead. These are further supported by the newer regulatory changes introduced by the government regarding usage of data. These drivers are expected to provide a strong upswing to the market and it would mainly arise from the large expected growth of number of consumers in the Asia-Pacific regions.
The key service categories in which these services can be classified into are: mapping and infotainment, tracking, advertising, location based games, emergency support and analytics. Based on end use consumer cases, the usage of location based services is the maximum for navigation purposes which is then followed by social networking and friend finder applications. Public transport schedules, restaurant locators and reviews also constitute a fair amount of consumer end use. The major factor to keep an eye on for the global mobile-location based services will be data usage channels which if maintained well will ensure sustained growth for at least the foreseeable future.
The major market players providing the range of location based mobile services include: Masternaut, TomTom, and Digicore for fleet management and vehicle tracking. Oracle and ESRI BAO lead the market for business analytic services. In services related to mobile based advertising, Google and Facebook are the major players. For navigation and mapping, Google and Open Street Maps lead the service providers. There is presence of Oracle for services related to sales and distribution planning.
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