Global mobile network optimization (MNO) market is expected to show a high growth on account of growing mobile cellular traffic. Further, an increasing number of cell phone consumers is supposed to propel the market growth.
Mobile network optimization is designed to offer organized communication during the adverse busy traffic environments. This optimization software provides the balance between load and optimization based on capacity resulting in an optimal distribution of linkage traffic across multiple resources.
These optimization applications account for enhanced grid quality and provide self-healing competencies to networks. Traditional systems have been facing difficulties in managing complexity arising on account of LTE and 3G technologies.
Increasing functional expenses for LTE drives the SON software market growth. Further, mobile optimization network implementation for existing 2G and 3G technology is expected to propel the industry demand in near future.
MNO simplifies automation of system tasks which include daily operations, optimization and traffic configuration. Further, network optimization provides rich user experience and added benefits over the traditional systems.
Reduction in operational expenditure owing to the service implementation is expected to drive the market demand. Mobile network optimization software reduces effects of variations in broadcast characteristics, system deployments, and traffic patterns.
Change in propagation features tends to arise from wear and tear of the building and other structural public assets. Further, fluctuations in user absorption in precise areas and flowing grid traffic on account of festive seasons leads to deviation in the traffic pattern.
Variation in distribution contributes to the transformation in the base station locality and added base station arrangements. Growing linkage heterogeneity and the need for crosslink capabilities acts as a major challenge for the market demand. Difficulties associated with complete automation of activities including self-configuration, self-healing and self-optimization are expected to serve as a barrier to the overall market growth. High costs involved in its implementation are expected to pull down the market growth in near future.
Further, third party vendors mostly provide these applications. Therefore, developing skilled professionals within the organization for the use and its maintenance is expected to emerge as a major industry challenge over the forecast period.
Companies depend on the vendors for technology improvement and maintenance. Technological advancement in cellular communications including the introduction of fourth generation services is offering much superior bandwidth which is expected to enhance the operation, development, and execution of many new applications.
These applications are distinctive concerning bandwidth and performance requirements. An increase in the linkage bandwidth provides great opportunities to the market growth owing to the complexity of managing them.
The global mobile network optimization industry is segmented into by a system which includes centralized self-organizing system (C-SON), distributed self-organizing network (D-SONs) and hybrid SONs.
These C-SONs have the capability to offer a centralized design in which the optimization procedures are constructed either into the management structure or a centrally based server that helps in managing all the edge nodes.
D-SON has the provision for the combination of structured procedures which in return transfer data directly with each other on a local basis. C-SONs has instantaneous application facilities while D-SONs give dynamic system flexibility. Hybrid SONs are a combination of both C-SON and D-SON.
North America was the dominant region in the global market and is expected to continue the trend over the forecast period on account of well-developed telecom infrastructure. Service providers have been planning to automate their process which is supposed to propel further the regional industry demand in near future.
The regional market was followed by Asia Pacific on account of growing telecom sector owing to changing consumer pattern coupled with government initiatives to attract investment. Countries including China and India have witnessed a revolution regarding mobile users which in turn has contributed to the increase in regional demand.
Europe, South America, and Africa have been showing a steady growth mainly on account of the replacement of old techniques with automated processes. Key players in the global industry include Amdocs, Cisco Systems, Huawei Technologies, Nokia, Ericsson, Reverb, Cellwize Technologies and Eden Rock.
Nokia declared its intentions to attain Eden Rock in May 2015, the architect of Eden-NET, a multivendor C-SON solution. Eden-NET and Nokia have managed to provide quantifiable customer experience developments and reduction in operating expenses.
It has helped the mobile operators in increasing their overall profitability. Amdocs publicized introduction of its mobile optimization network solutions in February 2014. These solutions had the capability to manage easily complicated heterogeneous systems.
Amdocs can support second generation, third generation, and LTE services. Ericson offers multivendor and diverse technology suites with its private mobile network optimization solutions.
Reverb patented its multiple mode solutions in April 2015, to manage access radio linkages. Reverb Technology has ten patents associated with self-organizing network technology solutions. Reverb implemented Intel SON 4.0 in May 2015, with intent to provide services in emerging economies in Asia Pacific, Middle East, and Africa.
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