Sports nutrition market is expected to grow significantly on account of its increasing demand from athletes and sportspersons over the forecast period. Rising demand for protein bars, energy bars & drinks, dietary supplements, and multivitamin & bodybuilding supplements is anticipated to spur the market growth. Creatine, caffeine and linoleic acid are used as ingredients to manufacture sports nutrition which deals with nutrients including vitamins, minerals, supplements, carbohydrates, fats and proteins. Mounting health diseases owing to hectic schedules and nature of work is expected to drive consumers towards the usage of sports nutrition. Growing demand from bodybuilders is expected to act as the key driver to spur the market growth over the forecast period. Rapid urbanization, rise in disposable income of along with growing awareness over health issues among consumers are expected to propel the market growth over the next seven years. However, availability of substitutes and undesirable publicity about inclusion of banned ingredients are expected to restraint the market over the next seven years.
Sports nutrition finds application mainly in sports and medical industry owing to their high consumption by sportsmen, athletes, bodybuilders, and patient’s as dietary supplement. Moreover, availability of sports nutrition products in super markets and convenience stores is expected to spur the market demand owing to exposure to wider market including lifestyle and recreational users. Furthermore, rising demand for products having natural ingredients is expected to pose as an opportunity for growth over the upcoming years. Rising number of fitness centres, health clubs and gymnasiums coupled with growing health awareness are expected to augment the market growth. Obesity is another reason which is expected to surge the demand for sports nutrition as more and more people are expected to engage in sports and other physical activities to fight obesity. In addition, increasing international and national sporting events coupled with rising global participation in such events is expected to contribute heavily to the market demand over the forecast period. Difficult climatic conditions under which sports events are conducted are also expected to fuel the demand owing to the need for endurance among athletes to withstand the changing conditions.
North America is expected to show significant growth owing to increasing demand in the sports drink segment particularly in the U.S. which is expected to remain the largest market over the forecast period. Asia Pacific is anticipated to contribute substantially towards the market growth over the next seven years owing to increasing population, rising standards of living and high disposable income among consumers. Countries including India, Japan and China are untapped and rapid rate of economic growth is expected to offer huge opportunity for market growth over the forecast period. Latin America is anticipated to have a surging demand for sports nutrition’s mainly owing to increasing spending power in developing economies such as Brazil and Argentina.
Global key players include MaxiNutrition Ltd, The Coca-Cola Company, PepsiCo, Glanbia Plc, Monster Beverage Corporation, GNC Holdings, Park Acre, Neutra Science Labs, Paragon Laboratories, ABC Nutrition Ltd., Makers Nutrition, Future Nutrition, Nestlé S.A., Abott Nutrition Inc., Reckitt Benckiser Group Plc. and Yakult Honsha Co Ltd. Future Nutrition provides a range of customizable products which are compliant to ISO 9001:2008, ISO 22000:2005 and HACCP. Future Nutrition offers CreaOne, an aqua and acid stable product which delivers a dose of creatine monohydrate for accelerated absorption in muscles through the bloodstream. The company also focuses on innovative technology to provide customers with the best product at a reasonable price while following all the guidelines and regulations. Makers Nutrition provides quality supplements giving customers the option to customize their products. The company offers various products for bodybuilders, baseball, basketball, paintball, football, and tennis players. The company provides FDA compliant products in which all the ingredients selected are safe and offers all in one services including manufacturing, design and labelling that makes it cost effective. It uses a start of the art manufacturing plant providing customization in every facet of the order. Paragon Laboratories offers wide range of customizable products and has been presented with the NSF Sport Certification for manufacturing of sports supplements.
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