Market Segmentation
Consumers, especially millennials and working professionals, are increasingly opting for online grocery shopping in the U.S. owing to its advantages, including convenience and doorstep delivery. Although currently, the sales in grocery stores are high as compared to other online distribution channels, the upsurge in the trend of convenience caused by delivery services is significantly increasing product purchases. The growing popularity of online grocery shopping & delivery services drives product purchases. Meal kit delivery is another addition to grocery delivery which is gaining popularity among health-conscious consumers, as they provide many combinations of fruits & vegetables based on the consumers’ requirements. These meal kits are mainly popular among millennials and Generation X and among single people.
With the rise in obesity rates in the U.S. and growing awareness of the benefits of a healthy diet, consumers have been steadily shifting toward fresh foods and healthier options over the past ten years. Younger demographics tend to be drawn to trendy diets like raw food and paleo diets that emphasize the health advantages of fresh produce. Furthermore, elderly people tend to have good eating habits due to health issues. The demography of baby boomers who buy fresh produce is equally significant. Around 52% of Americans claimed to follow a diet or eating pattern in 2022, up significantly from 2021, according to the International Food Information Council. Fruits and vegetables are the most popular foods for managing weight loss, energy levels, digestive health, and heart health.
The U.S. Food and Drug Administration (FDA) supervises the safety of fresh vegetables and fruits. After many cases of foodborne illness outbreaks in the 1990s, caused by the Guatemalan raspberries and California lettuce, the focus of the FDA has been shifted to potential microbial contamination of fresh produce at the farm level. The FDA issued its voluntary guidelines for Good Agricultural Practices (GAPs) to reduce microbial food safety hazards. Several U.S. and foreign suppliers use the guidelines provided by the FDA. GAPs consist of common guidelines for growers, which are used for any fresh fruit or vegetable without less or no residue of pesticide. In addition, fruits and vegetables are an essential element of our daily diet and play a significant role in the well-being and nutrition of people as they contain antioxidants, trace minerals, vitamins, and carbohydrates.
This section will provide insights into the contents included in this U.S. fruits and vegetables market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance