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Herbal Supplements Market To Reach $90.24Bn By 2033

Herbal Supplements Market To Reach $90.24 Billion By 2033

June 2025 | Report Format: Electronic (PDF)

Herbal Supplements Market Growth & Trends

The global herbal supplements market size is expected to reach USD 90.24 billion by 2033, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 8.89% from 2025 to 2033. Growing geriatric population and awareness regarding preventive healthcare are expected to be the key factors driving the market. Rising healthcare expenditure is also likely to augment the market growth. Easy availability of herbal supplements owing to various strategies, such as direct selling and bundled offerings, adopted by companies will also support market growth.

Increasing awareness regarding the benefits associated with the consumption of herbal supplements is also likely to have a positive impact on the product demand. Manufacturers are focusing on product placement strategies to increase their sale across all consumer groups. For instance, the advertisements targeting children segment are focused on endorsing the use of supplements for nutritional values for healthy growth. According to the article cited by NCBI in 2013, nearly 80% of the global population relies on herbal supplements as part of primary healthcare. Thus, increasing acceptance of natural therapies and products is also propelling the market growth.

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Herbal Supplements Market Report Highlights

The turmeric segment in the herbal supplements market dominated the global industry in 2024, accounting for 23.95% of total revenue.
Capsules secured the dominant market share in 2024 pertaining to the wide availability of herbal supplements in capsule form that offers convenience and ease of consumption in pre-measured doses.
The adult segment dominated the market in 2024 with a share of 64.38% owing to the rising health-consciousness. With a growing awareness of the benefits of preventive healthcare, many adults have turned to herbal supplements to maintain and improve their health.
The offline segment dominated the market in 2024. The easier availability of various herbal supplement products in offline retail and wholesale stores aids the market growth of this segment.